SEO for Startups

SEO for Startups
@tomcritchlow
www.distilled.net

Why do SEO?
How To Deliver Documents

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A quick look at the analytics for the period shows a sound and healthy growth in traffic – the kind of traffic that is the result of good – but hard – development of marketing.
www.BettingExpert.com

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When do you invest in SEO? Maybe not yet. But you should invest in users and trust (i.e. links) from day 1.
Tom Critchlow

If You Only Read One Thing…..
http://www.kalzumeus.com/2010/01/24/startup-seo/

Content FTW

Build Content People Want

Build Content People Like
http://www.seomoz.org/blog/great-content-for-seo-simpler-than-you-ever-imagined

Build Content With Voice
http://www.avc.com/a_vc/2011/09/minimum-viable-personality.html

Video Content
(Pro-tip: self host)

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So how are you going to create large amounts of content that satisfies needs for your users while still advancing your business needs and not being garbage? You leverage the unfair advantages that you have because you’re the smallest guy in the room
Patrick Kalzumeus

Oyster don’t do SEO – they just create stunning content that users want focused around keywords that users search for.

Social Media & Email Lists

Social followings and email lists accelerate your flywheel

Link Building

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Link building is easy for startups. Find the linkerati, create content they’ll like and then tell them about it…..
Rinse repeat.
Tom Critchlow

Real Life Meetups!

OMG Data!
http://kellynford.com/2011/09/27/marketing-your-startup-with-a-steady-drumbeat-of-data/

Inspiration

www.getharvest.com code as content

www.seatgeek.com – agile FTW

www.benthebodyguard.com – interactive content

www.etsy.com – community

www.etsy.com – developer ecosystem

www.oyster.com repeatable content

www.zillow.comproduct = content

www.justbuythisone.com hacks = links

Still unsure? Copy SEOmoz.

Case Study:
Foursquare

When was the last time you saw a foursquare page ranking?

Frankly they don’t deserve to rank… Their web pages have no value.

Step 1 – gather data

Step 2 – expose your own data

Step 3 – make it visual

Step 4 – make it indexable (you can just steal this from yelp if you like….)

Step 6 –Make us NEED to link to you

Optional Step – Gamify the crap out of it

www.distilled.net/events/

Tom Critchlow
VP Operations NYC
www.distilled.net
tom.critchlow@distilled.net
@tomcritchlow
Fiercely curious. Passionate about learning. Email me!

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SEO for Startups

by Tom Critchlow

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