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SEO for Startups

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My slides from my SEOmoz #mozinar webinar from Oct13th 2011 on SEO for Startups.

My slides from my SEOmoz #mozinar webinar from Oct13th 2011 on SEO for Startups.

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http://www.distilled.net 7543
https://www.distilled.net 131
http://paper.li 85
https://twitter.com 79
http://www.ispa.edu.pe 78
http://andreisamiir.blogspot.ro 61
http://en.oddyn.com 36
http://gopi.in 14
http://a0.twimg.com 9
http://distilled.tekhoi.com 8
http://4691380632592356113_e18741038245d582ac5be2514b6a7d2d47dab45a.blogspot.com 7
http://www.jatinmahindra.com 6
http://www.netvibes.com 6
http://dev1.trouwamsterdam.nl 6
http://www.inhergentlejaws.com 5
http://us-w1.rockmelt.com 3
http://bundlr.com 3
http://andreisamiir.blogspot.com 2
https://si0.twimg.com 2
http://www.takeoverapp.com 2
http://blog.slideshare.net 2
http://inbound.org 2
http://www.pinterest.com 1
http://www.onlydoo.com 1
http://trunk.ly 1
http://takeoverapp.com 1
http://www.internetmarketingblogs.co.uk 1
http://207.46.192.232 1
http://www.newsblur.com 1
http://translate.googleusercontent.com 1
http://file2hd.com 1
https://mail.google.com 1
http://localhost 1
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SEO for Startups SEO for Startups Presentation Transcript

  • SEO for Startups
    @tomcritchlow
    www.distilled.net
  • Why do SEO?
    How To Deliver Documents

  • A quick look at the analytics for the period shows a sound and healthy growth in traffic – the kind of traffic that is the result of good – but hard – development of marketing.
    www.BettingExpert.com

  • When do you invest in SEO? Maybe not yet. But you should invest in users and trust (i.e. links) from day 1.
    Tom Critchlow
  • If You Only Read One Thing…..
    http://www.kalzumeus.com/2010/01/24/startup-seo/
  • Content FTW
    How To Deliver Documents
  • Build Content People Want
  • Build Content People Like
    http://www.seomoz.org/blog/great-content-for-seo-simpler-than-you-ever-imagined
  • Build Content With Voice
    http://www.avc.com/a_vc/2011/09/minimum-viable-personality.html
  • Video Content
    (Pro-tip: self host)

  • So how are you going to create large amounts of content that satisfies needs for your users while still advancing your business needs and not being garbage?  You leverage the unfair advantages that you have because you’re the smallest guy in the room
    Patrick Kalzumeus
  • Oyster don’t do SEO – they just create stunning content that users want focused around keywords that users search for.
  • Social Media & Email Lists
    How To Deliver Documents
  • Social followings and email lists accelerate your flywheel
  • Link Building
    How To Deliver Documents

  • Link building is easy for startups. Find the linkerati, create content they’ll like and then tell them about it…..
    Rinse repeat.
    Tom Critchlow
  • Real Life Meetups!
  • OMG Data!
    http://kellynford.com/2011/09/27/marketing-your-startup-with-a-steady-drumbeat-of-data/
  • Inspiration
    How To Deliver Documents
  • www.getharvest.com code as content
  • www.seatgeek.com – agile FTW
  • www.benthebodyguard.com – interactive content
  • www.etsy.com – community
  • www.etsy.com – developer ecosystem
  • www.oyster.com repeatable content
  • www.zillow.comproduct = content
  • www.justbuythisone.com hacks = links
  • Still unsure? Copy SEOmoz.
  • Case Study:
    Foursquare
    How To Deliver Documents
  • When was the last time you saw a foursquare page ranking?
  • Frankly they don’t deserve to rank… Their web pages have no value.
  • Step 1 – gather data
  • Step 2 – expose your own data
  • Step 3 – make it visual
  • Step 4 – make it indexable (you can just steal this from yelp if you like….)
  • Step 6 –Make us NEED to link to you
  • Optional Step – Gamify the crap out of it
  • www.distilled.net/events/
  • Tom Critchlow
    VP Operations NYC
    www.distilled.net
    tom.critchlow@distilled.net
    @tomcritchlow
    Fiercely curious. Passionate about learning. Email me!