SOCIAL
MEDIA
MARKETING
GRENFELL CAMPUS, MEMORIAL UNIVERSITY
PROFESSIONAL DEVELOPMENT SEMINARS
INSTRUCTOR:
TOM COCHRANE // ...
OVERVIEW
9:00 – 9:15

!INTRODUCTION"

9:15 – 10:15

!SOCIAL MEDIA STRATEGY PT. I"

10:15 – 10:30 !BREAK"
10:30 – 12:30 !MA...
SOCIAL MEDIA MARKETING FOR YOUR BUSINESS

INTRODUCTION
SOCIAL MEDIA MARKETING FOR YOUR BUSINESS

INTRODUCTIONS
SOCIAL MEDIA MARKETING FOR YOUR BUSINESS

SOCIAL MEDIA
STRATEGY:

PART I
SOCIAL MEDIA
STRATEGY: PART I

What is a social
media strategy?"
SOCIAL MEDIA
STRATEGY: PART I

A guide, from point A to point B."
SOCIAL MEDIA
STRATEGY: PART I

A reference, so that
your social media
efforts line up with
the goals of your
organization....
SOCIAL MEDIA
STRATEGY: PART I
What is in social media strategy?"
•  Part 1: An overview of your organization:"
•  The obje...
SOCIAL MEDIA
STRATEGY: PART I
What is in social media strategy?"
•  Part 2: Details about implementing social media"
•  Pr...
SOCIAL MEDIA
STRATEGY: PART I
What is in social media strategy?"
•  Part 3: Campaign details"
• 
• 
• 
• 
• 
• 

Objective...
SOCIAL MEDIA
STRATEGY: PART I

Creating your
own social
media strategy."
SOCIAL MEDIA
STRATEGY: PART I

Part 1:"
"

Overview"
SOCIAL MEDIA
STRATEGY: PART I
Business/Organization Objectives"
"
Why does the business/organization exist? How does it co...
SOCIAL MEDIA
STRATEGY: PART I
Audiences"
"
Who are your customers? Who are you targeting? Be specific."
(Write one per page...
SOCIAL MEDIA
STRATEGY: PART I
Communications Objectives:"
"
How can public relations & marketing support the organization’...
SOCIAL MEDIA
STRATEGY: PART I
Social Media Objectives: "
"
How can social media support the organization’s objectives?"
"
...
SOCIAL MEDIA
STRATEGY: PART I

Questions?"
SOCIAL MEDIA MARKETING FOR YOUR BUSINESS

MARKETING

WITH 

FACEBOOK
MARKETING WITH
FACEBOOK

1. Personal Facebook profiles"
2. Facebook Groups"
3. Facebook Pages"
4. Facebook Ads"
MARKETING WITH 

FACEBOOK: FACEBOOK PROFILES
MARKETING WITH 

FACEBOOK: FACEBOOK PROFILES
•  Facebook profiles must be for a person."
•  You cannot make a profile for a ...
MARKETING WITH 

FACEBOOK: FACEBOOK GROUPS
MARKETING WITH 

FACEBOOK: FACEBOOK GROUPS
•  Discussion groups"
•  Allow you to:"
• 
• 
• 
• 

Share files"
Poll members"
...
MARKETING WITH 

FACEBOOK: FACEBOOK GROUPS
•  Examples:"
•  A class of incoming students for a university"
•  An English c...
MARKETING WITH 

FACEBOOK: FACEBOOK PAGES
MARKETING WITH 

FACEBOOK: FACEBOOK PAGES
MARKETING WITH 

FACEBOOK: FACEBOOK PAGES
MARKETING WITH 

FACEBOOK: FACEBOOK PAGES
MARKETING WITH 

FACEBOOK: FACEBOOK PAGES
MARKETING WITH 

FACEBOOK: FACEBOOK PAGES
MARKETING WITH 

FACEBOOK: FACEBOOK PAGES
MARKETING WITH 

FACEBOOK: FACEBOOK PAGES
MARKETING WITH 

FACEBOOK: FACEBOOK PAGES
MARKETING WITH 

FACEBOOK: FACEBOOK PAGES
MARKETING WITH 

FACEBOOK: FACEBOOK PAGES

Facebook Page"
Insights"
MARKETING WITH 

FACEBOOK: FACEBOOK ADS
MARKETING WITH 

FACEBOOK: FACEBOOK PAGES

How to make a
Facebook Ad"
MARKETING WITH 

FACEBOOK

Questions?"
SOCIAL MEDIA MARKETING FOR YOUR BUSINESS

ENGAGING

WITH

TWITTER
ENGAGING WITH
TWITTER
ENGAGING WITH
TWITTER
ENGAGING WITH
TWITTER
ENGAGING WITH
TWITTER
ENGAGING WITH
TWITTER
ENGAGING WITH
TWITTER
ENGAGING WITH
TWITTER
ENGAGING WITH
TWITTER
ENGAGING WITH
TWITTER
ENGAGING WITH
TWITTER: SEARCH
ENGAGING WITH
TWITTER: SEARCH
ENGAGING WITH
TWITTER: SEARCH
ENGAGING WITH
TWITTER: SEARCH
ENGAGING WITH
TWITTER

Questions?"
SOCIAL MEDIA MARKETING FOR YOUR BUSINESS

THE REST

YOUTUBE

LINKEDIN

INSTAGRAM

PINTEREST
SOCIAL MEDIA MARKETING FOR YOUR BUSINESS
YOUTUBE

Over 6 billion hours of
video are watched
each month on
YouTube."
YOUTUBE

100 hours of video
are uploaded to
YouTube every
minute."
YOUTUBE

YouTube reaches
more adults aged
18-34 than any cable
network."
YOUTUBE
YOUTUBE
YOUTUBE
YOUTUBE
LINKEDIN
LINKEDIN
LINKEDIN
INSTAGRAM
INSTAGRAM
INSTAGRAM
INSTAGRAM
INSTAGRAM
INSTAGRAM
INSTAGRAM
INSTAGRAM
PINTEREST
PINTEREST
PINTEREST
PINTEREST
PINTEREST
PINTEREST
PINTEREST
THE REST

Questions?"
SOCIAL MEDIA MARKETING FOR YOUR BUSINESS

TOOLS:

HOOTSUITE
HOOTSUITE
HOOTSUITE
HOOTSUITE
TOOLS: HOOTSUITE

Questions?"
SOCIAL MEDIA MARKETING FOR YOUR BUSINESS

SOCIAL MEDIA
STRATEGY:

PART II
SOCIAL MEDIA
STRATEGY: PART II

Part 2:"
"

Implementation"
SOCIAL MEDIA
STRATEGY: PART II
Primary Platforms"
"
These might not be your only platforms, but they are the ones
that pre...
SOCIAL MEDIA
STRATEGY: PART II
Tactics"
"
What are you going to do with your primary platforms?"
"
1)"
2)"
"

3)"
SOCIAL MEDIA
STRATEGY: PART II
Content"
"
What content do you have available/can you generate to fuel your
social media ef...
SOCIAL MEDIA
STRATEGY: PART II
Integrations"
"
What other methods of communication does the organization
leverage, and how...
SOCIAL MEDIA
STRATEGY: PART II
Influencers"
"
Chances are that you’d like your brand and content to go far.
Who are the key...
SOCIAL MEDIA
STRATEGY: PART II
Metrics (per platform)"
"
Outline how you will measure success on each platform, and for
ea...
SOCIAL MEDIA
STRATEGY: PART II

Questions?"
Tom Cochrane
tom@cornerbrooker.com
@tomcochrane
Social mediabusiness nov26-2013
Social mediabusiness nov26-2013
Social mediabusiness nov26-2013
Social mediabusiness nov26-2013
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Transcript of "Social mediabusiness nov26-2013"

  1. 1. SOCIAL MEDIA MARKETING GRENFELL CAMPUS, MEMORIAL UNIVERSITY PROFESSIONAL DEVELOPMENT SEMINARS INSTRUCTOR: TOM COCHRANE // @TOMCOCHRANE
  2. 2. OVERVIEW 9:00 – 9:15 !INTRODUCTION" 9:15 – 10:15 !SOCIAL MEDIA STRATEGY PT. I" 10:15 – 10:30 !BREAK" 10:30 – 12:30 !MARKETING WITH FACEBOOK" 12:30 – 1:30 !LUNCH" 1:30 – 2:30 !ENGAGING WITH TWITTER" 2:30 – 2:45 !BREAK" 2:45 – 3:30 !THE REST: YOUTUBE, INSTAGRAM, PINTEREST" 3:30 – 4:00 !SOCIAL MEDIA STRATEGY PT. II"
  3. 3. SOCIAL MEDIA MARKETING FOR YOUR BUSINESS INTRODUCTION
  4. 4. SOCIAL MEDIA MARKETING FOR YOUR BUSINESS INTRODUCTIONS
  5. 5. SOCIAL MEDIA MARKETING FOR YOUR BUSINESS SOCIAL MEDIA STRATEGY:
 PART I
  6. 6. SOCIAL MEDIA STRATEGY: PART I What is a social media strategy?"
  7. 7. SOCIAL MEDIA STRATEGY: PART I A guide, from point A to point B."
  8. 8. SOCIAL MEDIA STRATEGY: PART I A reference, so that your social media efforts line up with the goals of your organization."
  9. 9. SOCIAL MEDIA STRATEGY: PART I What is in social media strategy?" •  Part 1: An overview of your organization:" •  The objectives of your business/organization" •  The audience(s) that you are targeting" •  Includes geographic, demographic, and other information" •  Communication objectives" •  Social media objectives" •  Social media mission statement"
  10. 10. SOCIAL MEDIA STRATEGY: PART I What is in social media strategy?" •  Part 2: Details about implementing social media" •  Primary platforms" •  Tactics" •  What are you going to do with your primary platforms?" •  Content" •  What do you have available/can you generate to fuel your social media efforts?" •  Integrations" •  How can social media work with your!already existing communication efforts?" •  Metrics (per platform)" •  How will you measure your success?"
  11. 11. SOCIAL MEDIA STRATEGY: PART I What is in social media strategy?" •  Part 3: Campaign details" •  •  •  •  •  •  Objectives of your social media campaign" Concepts" Primary platforms" Tactics" Integrations" Metrics"
  12. 12. SOCIAL MEDIA STRATEGY: PART I Creating your own social media strategy."
  13. 13. SOCIAL MEDIA STRATEGY: PART I Part 1:" " Overview"
  14. 14. SOCIAL MEDIA STRATEGY: PART I Business/Organization Objectives" " Why does the business/organization exist? How does it continue to exist, and get even better?" " 1)" 2)" " 3)"
  15. 15. SOCIAL MEDIA STRATEGY: PART I Audiences" " Who are your customers? Who are you targeting? Be specific." (Write one per page/half-page.)" " 1)" 2)" " 3)"
  16. 16. SOCIAL MEDIA STRATEGY: PART I Communications Objectives:" " How can public relations & marketing support the organization’s business objectives?" " 1)" 2)" " 3)"
  17. 17. SOCIAL MEDIA STRATEGY: PART I Social Media Objectives: " " How can social media support the organization’s objectives?" " 1)" 2)" " 3)"
  18. 18. SOCIAL MEDIA STRATEGY: PART I Questions?"
  19. 19. SOCIAL MEDIA MARKETING FOR YOUR BUSINESS MARKETING
 WITH 
 FACEBOOK
  20. 20. MARKETING WITH FACEBOOK 1. Personal Facebook profiles" 2. Facebook Groups" 3. Facebook Pages" 4. Facebook Ads"
  21. 21. MARKETING WITH 
 FACEBOOK: FACEBOOK PROFILES
  22. 22. MARKETING WITH 
 FACEBOOK: FACEBOOK PROFILES •  Facebook profiles must be for a person." •  You cannot make a profile for a business or organization." •  You can only have one Facebook profile per person."
  23. 23. MARKETING WITH 
 FACEBOOK: FACEBOOK GROUPS
  24. 24. MARKETING WITH 
 FACEBOOK: FACEBOOK GROUPS •  Discussion groups" •  Allow you to:" •  •  •  •  Share files" Poll members" Collaborate on documents" Chat with the entire group"
  25. 25. MARKETING WITH 
 FACEBOOK: FACEBOOK GROUPS •  Examples:" •  A class of incoming students for a university" •  An English class" •  A fitness group" •  A group for planning and discussing an event" •  Typically not very efficient for direct marketing but can be very useful."
  26. 26. MARKETING WITH 
 FACEBOOK: FACEBOOK PAGES
  27. 27. MARKETING WITH 
 FACEBOOK: FACEBOOK PAGES
  28. 28. MARKETING WITH 
 FACEBOOK: FACEBOOK PAGES
  29. 29. MARKETING WITH 
 FACEBOOK: FACEBOOK PAGES
  30. 30. MARKETING WITH 
 FACEBOOK: FACEBOOK PAGES
  31. 31. MARKETING WITH 
 FACEBOOK: FACEBOOK PAGES
  32. 32. MARKETING WITH 
 FACEBOOK: FACEBOOK PAGES
  33. 33. MARKETING WITH 
 FACEBOOK: FACEBOOK PAGES
  34. 34. MARKETING WITH 
 FACEBOOK: FACEBOOK PAGES
  35. 35. MARKETING WITH 
 FACEBOOK: FACEBOOK PAGES
  36. 36. MARKETING WITH 
 FACEBOOK: FACEBOOK PAGES Facebook Page" Insights"
  37. 37. MARKETING WITH 
 FACEBOOK: FACEBOOK ADS
  38. 38. MARKETING WITH 
 FACEBOOK: FACEBOOK PAGES How to make a Facebook Ad"
  39. 39. MARKETING WITH 
 FACEBOOK Questions?"
  40. 40. SOCIAL MEDIA MARKETING FOR YOUR BUSINESS ENGAGING
 WITH
 TWITTER
  41. 41. ENGAGING WITH TWITTER
  42. 42. ENGAGING WITH TWITTER
  43. 43. ENGAGING WITH TWITTER
  44. 44. ENGAGING WITH TWITTER
  45. 45. ENGAGING WITH TWITTER
  46. 46. ENGAGING WITH TWITTER
  47. 47. ENGAGING WITH TWITTER
  48. 48. ENGAGING WITH TWITTER
  49. 49. ENGAGING WITH TWITTER
  50. 50. ENGAGING WITH TWITTER: SEARCH
  51. 51. ENGAGING WITH TWITTER: SEARCH
  52. 52. ENGAGING WITH TWITTER: SEARCH
  53. 53. ENGAGING WITH TWITTER: SEARCH
  54. 54. ENGAGING WITH TWITTER Questions?"
  55. 55. SOCIAL MEDIA MARKETING FOR YOUR BUSINESS THE REST
 YOUTUBE
 LINKEDIN
 INSTAGRAM
 PINTEREST
  56. 56. SOCIAL MEDIA MARKETING FOR YOUR BUSINESS
  57. 57. YOUTUBE Over 6 billion hours of video are watched each month on YouTube."
  58. 58. YOUTUBE 100 hours of video are uploaded to YouTube every minute."
  59. 59. YOUTUBE YouTube reaches more adults aged 18-34 than any cable network."
  60. 60. YOUTUBE
  61. 61. YOUTUBE
  62. 62. YOUTUBE
  63. 63. YOUTUBE
  64. 64. LINKEDIN
  65. 65. LINKEDIN
  66. 66. LINKEDIN
  67. 67. INSTAGRAM
  68. 68. INSTAGRAM
  69. 69. INSTAGRAM
  70. 70. INSTAGRAM
  71. 71. INSTAGRAM
  72. 72. INSTAGRAM
  73. 73. INSTAGRAM
  74. 74. INSTAGRAM
  75. 75. PINTEREST
  76. 76. PINTEREST
  77. 77. PINTEREST
  78. 78. PINTEREST
  79. 79. PINTEREST
  80. 80. PINTEREST
  81. 81. PINTEREST
  82. 82. THE REST Questions?"
  83. 83. SOCIAL MEDIA MARKETING FOR YOUR BUSINESS TOOLS:
 HOOTSUITE
  84. 84. HOOTSUITE
  85. 85. HOOTSUITE
  86. 86. HOOTSUITE
  87. 87. TOOLS: HOOTSUITE Questions?"
  88. 88. SOCIAL MEDIA MARKETING FOR YOUR BUSINESS SOCIAL MEDIA STRATEGY:
 PART II
  89. 89. SOCIAL MEDIA STRATEGY: PART II Part 2:" " Implementation"
  90. 90. SOCIAL MEDIA STRATEGY: PART II Primary Platforms" " These might not be your only platforms, but they are the ones that present the most opportunity for the organization at the present time." " 1)" 2)" " 3)"
  91. 91. SOCIAL MEDIA STRATEGY: PART II Tactics" " What are you going to do with your primary platforms?" " 1)" 2)" " 3)"
  92. 92. SOCIAL MEDIA STRATEGY: PART II Content" " What content do you have available/can you generate to fuel your social media efforts?" " 1)" 2)" " 3)"
  93. 93. SOCIAL MEDIA STRATEGY: PART II Integrations" " What other methods of communication does the organization leverage, and how can your primary social media platforms & tactics integrate with them?" " 1)" 2)" " 3)"
  94. 94. SOCIAL MEDIA STRATEGY: PART II Influencers" " Chances are that you’d like your brand and content to go far. Who are the key influencers of your target audiences? Be specific." " 1)" 2)" " 3)"
  95. 95. SOCIAL MEDIA STRATEGY: PART II Metrics (per platform)" " Outline how you will measure success on each platform, and for each audience." " 1)" 2)" " 3)"
  96. 96. SOCIAL MEDIA STRATEGY: PART II Questions?" Tom Cochrane tom@cornerbrooker.com @tomcochrane
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