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Social mediabusiness nov26-2013

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Instructor: Tom Cochrane

Instructor: Tom Cochrane

Published in Business , Technology
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  • 1. SOCIAL MEDIA MARKETING GRENFELL CAMPUS, MEMORIAL UNIVERSITY PROFESSIONAL DEVELOPMENT SEMINARS INSTRUCTOR: TOM COCHRANE // @TOMCOCHRANE
  • 2. OVERVIEW 9:00 – 9:15 !INTRODUCTION" 9:15 – 10:15 !SOCIAL MEDIA STRATEGY PT. I" 10:15 – 10:30 !BREAK" 10:30 – 12:30 !MARKETING WITH FACEBOOK" 12:30 – 1:30 !LUNCH" 1:30 – 2:30 !ENGAGING WITH TWITTER" 2:30 – 2:45 !BREAK" 2:45 – 3:30 !THE REST: YOUTUBE, INSTAGRAM, PINTEREST" 3:30 – 4:00 !SOCIAL MEDIA STRATEGY PT. II"
  • 3. SOCIAL MEDIA MARKETING FOR YOUR BUSINESS INTRODUCTION
  • 4. SOCIAL MEDIA MARKETING FOR YOUR BUSINESS INTRODUCTIONS
  • 5. SOCIAL MEDIA MARKETING FOR YOUR BUSINESS SOCIAL MEDIA STRATEGY:
 PART I
  • 6. SOCIAL MEDIA STRATEGY: PART I What is a social media strategy?"
  • 7. SOCIAL MEDIA STRATEGY: PART I A guide, from point A to point B."
  • 8. SOCIAL MEDIA STRATEGY: PART I A reference, so that your social media efforts line up with the goals of your organization."
  • 9. SOCIAL MEDIA STRATEGY: PART I What is in social media strategy?" •  Part 1: An overview of your organization:" •  The objectives of your business/organization" •  The audience(s) that you are targeting" •  Includes geographic, demographic, and other information" •  Communication objectives" •  Social media objectives" •  Social media mission statement"
  • 10. SOCIAL MEDIA STRATEGY: PART I What is in social media strategy?" •  Part 2: Details about implementing social media" •  Primary platforms" •  Tactics" •  What are you going to do with your primary platforms?" •  Content" •  What do you have available/can you generate to fuel your social media efforts?" •  Integrations" •  How can social media work with your!already existing communication efforts?" •  Metrics (per platform)" •  How will you measure your success?"
  • 11. SOCIAL MEDIA STRATEGY: PART I What is in social media strategy?" •  Part 3: Campaign details" •  •  •  •  •  •  Objectives of your social media campaign" Concepts" Primary platforms" Tactics" Integrations" Metrics"
  • 12. SOCIAL MEDIA STRATEGY: PART I Creating your own social media strategy."
  • 13. SOCIAL MEDIA STRATEGY: PART I Part 1:" " Overview"
  • 14. SOCIAL MEDIA STRATEGY: PART I Business/Organization Objectives" " Why does the business/organization exist? How does it continue to exist, and get even better?" " 1)" 2)" " 3)"
  • 15. SOCIAL MEDIA STRATEGY: PART I Audiences" " Who are your customers? Who are you targeting? Be specific." (Write one per page/half-page.)" " 1)" 2)" " 3)"
  • 16. SOCIAL MEDIA STRATEGY: PART I Communications Objectives:" " How can public relations & marketing support the organization’s business objectives?" " 1)" 2)" " 3)"
  • 17. SOCIAL MEDIA STRATEGY: PART I Social Media Objectives: " " How can social media support the organization’s objectives?" " 1)" 2)" " 3)"
  • 18. SOCIAL MEDIA STRATEGY: PART I Questions?"
  • 19. SOCIAL MEDIA MARKETING FOR YOUR BUSINESS MARKETING
 WITH 
 FACEBOOK
  • 20. MARKETING WITH FACEBOOK 1. Personal Facebook profiles" 2. Facebook Groups" 3. Facebook Pages" 4. Facebook Ads"
  • 21. MARKETING WITH 
 FACEBOOK: FACEBOOK PROFILES
  • 22. MARKETING WITH 
 FACEBOOK: FACEBOOK PROFILES •  Facebook profiles must be for a person." •  You cannot make a profile for a business or organization." •  You can only have one Facebook profile per person."
  • 23. MARKETING WITH 
 FACEBOOK: FACEBOOK GROUPS
  • 24. MARKETING WITH 
 FACEBOOK: FACEBOOK GROUPS •  Discussion groups" •  Allow you to:" •  •  •  •  Share files" Poll members" Collaborate on documents" Chat with the entire group"
  • 25. MARKETING WITH 
 FACEBOOK: FACEBOOK GROUPS •  Examples:" •  A class of incoming students for a university" •  An English class" •  A fitness group" •  A group for planning and discussing an event" •  Typically not very efficient for direct marketing but can be very useful."
  • 26. MARKETING WITH 
 FACEBOOK: FACEBOOK PAGES
  • 27. MARKETING WITH 
 FACEBOOK: FACEBOOK PAGES
  • 28. MARKETING WITH 
 FACEBOOK: FACEBOOK PAGES
  • 29. MARKETING WITH 
 FACEBOOK: FACEBOOK PAGES
  • 30. MARKETING WITH 
 FACEBOOK: FACEBOOK PAGES
  • 31. MARKETING WITH 
 FACEBOOK: FACEBOOK PAGES
  • 32. MARKETING WITH 
 FACEBOOK: FACEBOOK PAGES
  • 33. MARKETING WITH 
 FACEBOOK: FACEBOOK PAGES
  • 34. MARKETING WITH 
 FACEBOOK: FACEBOOK PAGES
  • 35. MARKETING WITH 
 FACEBOOK: FACEBOOK PAGES
  • 36. MARKETING WITH 
 FACEBOOK: FACEBOOK PAGES Facebook Page" Insights"
  • 37. MARKETING WITH 
 FACEBOOK: FACEBOOK ADS
  • 38. MARKETING WITH 
 FACEBOOK: FACEBOOK PAGES How to make a Facebook Ad"
  • 39. MARKETING WITH 
 FACEBOOK Questions?"
  • 40. SOCIAL MEDIA MARKETING FOR YOUR BUSINESS ENGAGING
 WITH
 TWITTER
  • 41. ENGAGING WITH TWITTER
  • 42. ENGAGING WITH TWITTER
  • 43. ENGAGING WITH TWITTER
  • 44. ENGAGING WITH TWITTER
  • 45. ENGAGING WITH TWITTER
  • 46. ENGAGING WITH TWITTER
  • 47. ENGAGING WITH TWITTER
  • 48. ENGAGING WITH TWITTER
  • 49. ENGAGING WITH TWITTER
  • 50. ENGAGING WITH TWITTER: SEARCH
  • 51. ENGAGING WITH TWITTER: SEARCH
  • 52. ENGAGING WITH TWITTER: SEARCH
  • 53. ENGAGING WITH TWITTER: SEARCH
  • 54. ENGAGING WITH TWITTER Questions?"
  • 55. SOCIAL MEDIA MARKETING FOR YOUR BUSINESS THE REST
 YOUTUBE
 LINKEDIN
 INSTAGRAM
 PINTEREST
  • 56. SOCIAL MEDIA MARKETING FOR YOUR BUSINESS
  • 57. YOUTUBE Over 6 billion hours of video are watched each month on YouTube."
  • 58. YOUTUBE 100 hours of video are uploaded to YouTube every minute."
  • 59. YOUTUBE YouTube reaches more adults aged 18-34 than any cable network."
  • 60. YOUTUBE
  • 61. YOUTUBE
  • 62. YOUTUBE
  • 63. YOUTUBE
  • 64. LINKEDIN
  • 65. LINKEDIN
  • 66. LINKEDIN
  • 67. INSTAGRAM
  • 68. INSTAGRAM
  • 69. INSTAGRAM
  • 70. INSTAGRAM
  • 71. INSTAGRAM
  • 72. INSTAGRAM
  • 73. INSTAGRAM
  • 74. INSTAGRAM
  • 75. PINTEREST
  • 76. PINTEREST
  • 77. PINTEREST
  • 78. PINTEREST
  • 79. PINTEREST
  • 80. PINTEREST
  • 81. PINTEREST
  • 82. THE REST Questions?"
  • 83. SOCIAL MEDIA MARKETING FOR YOUR BUSINESS TOOLS:
 HOOTSUITE
  • 84. HOOTSUITE
  • 85. HOOTSUITE
  • 86. HOOTSUITE
  • 87. TOOLS: HOOTSUITE Questions?"
  • 88. SOCIAL MEDIA MARKETING FOR YOUR BUSINESS SOCIAL MEDIA STRATEGY:
 PART II
  • 89. SOCIAL MEDIA STRATEGY: PART II Part 2:" " Implementation"
  • 90. SOCIAL MEDIA STRATEGY: PART II Primary Platforms" " These might not be your only platforms, but they are the ones that present the most opportunity for the organization at the present time." " 1)" 2)" " 3)"
  • 91. SOCIAL MEDIA STRATEGY: PART II Tactics" " What are you going to do with your primary platforms?" " 1)" 2)" " 3)"
  • 92. SOCIAL MEDIA STRATEGY: PART II Content" " What content do you have available/can you generate to fuel your social media efforts?" " 1)" 2)" " 3)"
  • 93. SOCIAL MEDIA STRATEGY: PART II Integrations" " What other methods of communication does the organization leverage, and how can your primary social media platforms & tactics integrate with them?" " 1)" 2)" " 3)"
  • 94. SOCIAL MEDIA STRATEGY: PART II Influencers" " Chances are that you’d like your brand and content to go far. Who are the key influencers of your target audiences? Be specific." " 1)" 2)" " 3)"
  • 95. SOCIAL MEDIA STRATEGY: PART II Metrics (per platform)" " Outline how you will measure success on each platform, and for each audience." " 1)" 2)" " 3)"
  • 96. SOCIAL MEDIA STRATEGY: PART II Questions?" Tom Cochrane tom@cornerbrooker.com @tomcochrane