Tom’s Top Ten Tips for Blogging with WordPress<br />@tomcatalini<br />www.TomCatalini.com<br />#wcbos<br />
Talk Overview<br />Ten tips, a few minutes on each<br />Interactive discussion, ideas from the crowd<br />Q&A, blog talk<b...
1. Titles & SEO<br />6. Track your stats<br />2. Images grab attention<br />7. Organize<br />8. Invite subscribers<br />3....
Tip #1 – Permalinks for SEO<br />Configure this before you start blogging<br />Tom's Top Ten Blogging Tips for WordPress<b...
Tip #1 – Example<br />Tom's Top Ten Blogging Tips for WordPress<br />
Tip #2 – Finding and using images<br />Tom's Top Ten Blogging Tips for WordPress<br />
Flickr & Creative Commons<br />Tom's Top Ten Blogging Tips for WordPress<br />
Tom's Top Ten Blogging Tips for WordPress<br />
Tom's Top Ten Blogging Tips for WordPress<br />
Flickr URL<br />Attribution<br />Link to photo<br />Tom's Top Ten Blogging Tips for WordPress<br />
Adjust size<br />Give it some space<br />Tom's Top Ten Blogging Tips for WordPress<br />
Tip # 3 – Writing Style<br />Don’t bury the lead<br />Use a conversational tone<br />Be brief<br />Break things up visuall...
Tip #4 – Make posts shareable<br />Some good plugins:<br />Google +1<br />TweetMemeRetweet Button<br />Sociable<br />WP Fa...
Turn off for pages
Normal to large size
Include in RSS feed</li></ul>Tom's Top Ten Blogging Tips for WordPress<br />
Tip #5 – Auto-tweet your posts<br />WP to Twitter plugin<br />Tons of configuration options<br />I keep it simple, post ti...
Tip #6 – Track Your Stats<br />Tom's Top Ten Blogging Tips for WordPress<br />Google Analytics: www.google.com/analytics<b...
Tom's Top Ten Blogging Tips for WordPress<br />WordPress Stats: www.wordpress.com<br />WordPress plugin: WordPress.com Sta...
Tip #7 – Organize! (at least a little)<br />When readers get to your site, what are they supposed to do?<br />Make it easy...
Category-based menus, an example<br />Tom's Top Ten Blogging Tips for WordPress<br />
Categories<br />Tom's Top Ten Blogging Tips for WordPress<br />
Menus<br />Tom's Top Ten Blogging Tips for WordPress<br /><ul><li>Create a menu
Add categories
Drag & Drop to arrange
Can be Hierarchical</li></li></ul><li>Tip #8 – Invite subscribers<br />Make your blog posts available via RSS and email<br...
Feedburner Services & Stats<br />Tom's Top Ten Blogging Tips for WordPress<br />
Tom's Top Ten Blogging Tips for WordPress<br />Setup in Feedburner<br />Then configure WP to redirect via theme or plugin<...
Tom's Top Ten Blogging Tips for WordPress<br />Inserted by plugin: What Would Seth Godin Do?<br />
Tip #9 – Show off the good stuff<br />Tom's Top Ten Blogging Tips for WordPress<br />PostRank Widget<br />Social Proof<br ...
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WordCamp 2011 - Tom's Top Ten Tips for Blogging with WordPress

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Here are the slides from my talk at WordCamp Boston yesterday. Thank you to everyone who came to my talk, I hope you enjoyed it and found at least one tip that is useful to you.

For those of you who weren’t there, I hope these slides contain enough details to help you out as well. Some of the points covered broader topics for discussion, but some contain enough details on the slides that you should be able to find a plugin, widget, or configuration setting to help you execute the tip.

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WordCamp 2011 - Tom's Top Ten Tips for Blogging with WordPress

  1. 1. Tom’s Top Ten Tips for Blogging with WordPress<br />@tomcatalini<br />www.TomCatalini.com<br />#wcbos<br />
  2. 2. Talk Overview<br />Ten tips, a few minutes on each<br />Interactive discussion, ideas from the crowd<br />Q&A, blog talk<br />Tom's Top Ten Blogging Tips for WordPress<br />
  3. 3. 1. Titles & SEO<br />6. Track your stats<br />2. Images grab attention<br />7. Organize<br />8. Invite subscribers<br />3. Write “bloggy”<br />9. Show off the good stuff!<br />4. Make posts shareable<br />10. Post ideas & scheduling<br />5. Auto Tweet Posts too!<br />Tom's Top Ten Blogging Tips for WordPress<br />
  4. 4. Tip #1 – Permalinks for SEO<br />Configure this before you start blogging<br />Tom's Top Ten Blogging Tips for WordPress<br />
  5. 5. Tip #1 – Example<br />Tom's Top Ten Blogging Tips for WordPress<br />
  6. 6. Tip #2 – Finding and using images<br />Tom's Top Ten Blogging Tips for WordPress<br />
  7. 7. Flickr & Creative Commons<br />Tom's Top Ten Blogging Tips for WordPress<br />
  8. 8. Tom's Top Ten Blogging Tips for WordPress<br />
  9. 9. Tom's Top Ten Blogging Tips for WordPress<br />
  10. 10. Flickr URL<br />Attribution<br />Link to photo<br />Tom's Top Ten Blogging Tips for WordPress<br />
  11. 11. Adjust size<br />Give it some space<br />Tom's Top Ten Blogging Tips for WordPress<br />
  12. 12. Tip # 3 – Writing Style<br />Don’t bury the lead<br />Use a conversational tone<br />Be brief<br />Break things up visually<br />Vary sentence length<br />Loosen up the grammar grip<br />http://www.tomcatalini.com/website-101-how-to-write-in-that-bloggy-style/<br />Tom's Top Ten Blogging Tips for WordPress<br />
  13. 13. Tip #4 – Make posts shareable<br />Some good plugins:<br />Google +1<br />TweetMemeRetweet Button<br />Sociable<br />WP Facebook Like<br /><ul><li>Bottom of every post
  14. 14. Turn off for pages
  15. 15. Normal to large size
  16. 16. Include in RSS feed</li></ul>Tom's Top Ten Blogging Tips for WordPress<br />
  17. 17. Tip #5 – Auto-tweet your posts<br />WP to Twitter plugin<br />Tons of configuration options<br />I keep it simple, post title and url<br />Need to authorize for Twitter, bit.ly<br />Tom's Top Ten Blogging Tips for WordPress<br />
  18. 18. Tip #6 – Track Your Stats<br />Tom's Top Ten Blogging Tips for WordPress<br />Google Analytics: www.google.com/analytics<br />WordPress plugin: Google Analytics for WordPress<br />
  19. 19. Tom's Top Ten Blogging Tips for WordPress<br />WordPress Stats: www.wordpress.com<br />WordPress plugin: WordPress.com Stats<br />
  20. 20. Tip #7 – Organize! (at least a little)<br />When readers get to your site, what are they supposed to do?<br />Make it easy and obvious for them to browse around<br />Use categories when you post<br />Build menus from categories<br />Tom's Top Ten Blogging Tips for WordPress<br />
  21. 21. Category-based menus, an example<br />Tom's Top Ten Blogging Tips for WordPress<br />
  22. 22. Categories<br />Tom's Top Ten Blogging Tips for WordPress<br />
  23. 23. Menus<br />Tom's Top Ten Blogging Tips for WordPress<br /><ul><li>Create a menu
  24. 24. Add categories
  25. 25. Drag & Drop to arrange
  26. 26. Can be Hierarchical</li></li></ul><li>Tip #8 – Invite subscribers<br />Make your blog posts available via RSS and email<br />Google’s Feedburner<br />Serves up your blog’s feed, but gives you more control / stats<br />What Would Seth Godin Do? <br />Plugin invites new visitors to subscribe<br />Tom's Top Ten Blogging Tips for WordPress<br />
  27. 27. Feedburner Services & Stats<br />Tom's Top Ten Blogging Tips for WordPress<br />
  28. 28. Tom's Top Ten Blogging Tips for WordPress<br />Setup in Feedburner<br />Then configure WP to redirect via theme or plugin<br />
  29. 29. Tom's Top Ten Blogging Tips for WordPress<br />Inserted by plugin: What Would Seth Godin Do?<br />
  30. 30. Tip #9 – Show off the good stuff<br />Tom's Top Ten Blogging Tips for WordPress<br />PostRank Widget<br />Social Proof<br />More navigation options<br />
  31. 31. Tom's Top Ten Blogging Tips for WordPress<br />
  32. 32. Tip #10 – Post Ideas & Scheduling<br />Ideas can come from anywhere and at any time – carry a notepad!<br />Build a habit of writing - the more you write, the easier it gets<br />Get used to editing your own work – from notepad to typed, use the Preview function, review after a post goes live<br />Tom's Top Ten Blogging Tips for WordPress<br />
  33. 33. Drafts & Scheduling<br />Tom's Top Ten Blogging Tips for WordPress<br />
  34. 34. Drafts & Scheduling<br />Tom's Top Ten Blogging Tips for WordPress<br />
  35. 35. That’s 10!<br />Q&A / blog talk<br />Tom's Top Ten Blogging Tips for WordPress<br />
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