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Putting Yourself Out There; Blogging Your Personal Brand

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How to establish your personal brand through blogging, a three stage model: Learn, Share, Connect. Strategy and tactics for presenting yourself online, building a presence, and connecting with others.

How to establish your personal brand through blogging, a three stage model: Learn, Share, Connect. Strategy and tactics for presenting yourself online, building a presence, and connecting with others.

Published in: Technology, Business

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  • 1. Putting yourself out thereblogging your personal brand Tom CataliniSuffolk University November 5, 2011
  • 2. WHY?LEARNSHARECONNECT
  • 3. LE A R N How to blog ✦mechanics ✦style ✦mindset ✦culture
  • 4. The best way tolearn aboutsocial mediais to participate
  • 5. enclavesEXPLORE people topics patterns interests ideas resources sources tools
  • 6. Listen,then speak
  • 7. ...and thinkabout what yourpersonal brandshould be...
  • 8. Books!
  • 9. RecapLEARN ✦mechanics ✦style ✦mindset ✦culture
  • 10. ...and consider whatyou might want to contributeto the conversation...
  • 11. SHA R E✦become visible✦establish a presence✦put forth ideas✦build influence
  • 12. Set the tone foryour personal brand
  • 13. WHO ARE YOU? name avatar short bio about page personal interests opinions location themes ideas
  • 14. ...and WHYdo I care?
  • 15. YOURBLOGHOMEBASEONLINE
  • 16. You need a THEME
  • 17. ...but it can beFLEXIBLE
  • 18. PUBLISH your ideas
  • 19. You’ll need to be CONSISTENTif you want to become ESTABLISHED
  • 20. You’ll need to becomeESTABLISHEDif you want to becomeINFLUENTIAL
  • 21. RecapSHARE✦become visible✦establish a presence✦put forth ideas✦build influence
  • 22. ...and be open to connecting around ideas...
  • 23. ONNECTC✦reach out✦discover new circles✦try new platforms✦be a good host
  • 24. Establish your reputation
  • 25. HELLOcomment on other blogs connect on other platforms
  • 26. FOLLOW other people and see where they go
  • 27. new peopleMEET DISCOVER new venues
  • 28. Make sureyour blog is Welcoming andEasy to navigate
  • 29. ...and be agracious host
  • 30. RecapCONNECT✦reach out✦discover new circles✦try new platforms✦be a good host
  • 31. LEARNSHARECONNECT
  • 32. ?http://About.me/TomCatalini