Goodwins Codes and Conventions of a music video <ul><li>1. Music videos demonstrate genre characteristics. (e.g. stage performance in metal videos, dance routine for boy/girl band, aspiration in Hip Hop). 2. There is a relationship between lyrics and visuals. The lyrics are represented with images. (either illustrative, amplifying, contradicting). 3. There is a relationship between music and visuals. The tone and atmosphere of the visual reflects that of the music. (either illustrative, amplifying, contradicting). 4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style). 5. There is frequently reference to notion of looking (screens within screens, mirrors, stages, etc) and particularly voyeuristic treatment of the female body. </li></ul><ul><li>6. There are often intertextual reference (to films, tv programmes, other music videos etc). </li></ul>
Demonstrate Genre Characteristics <ul><li>The Genre of this song is Pop/Rock which is represented by the standard band set up which is included in the video. </li></ul><ul><li>The use of people dancing is often used in this genre and even though there is no real dance routine they are all doing similar moves and trying to imitate the moves used by Jagger. </li></ul><ul><li>In the video they are paying tribute to Mick Jagger by trying to make it as similar to a stage performance that he would have with ‘The Rolling Stones’ </li></ul>
Relationship between lyrics and visual (Images) <ul><li>The Video starts with The preparation of the scene in which the video is filmed which goes with the song building up </li></ul><ul><li>The name of the song ‘Moves like Jagger’ is repeated throughout and we are reminded of this by the amount of references to him used. </li></ul><ul><li>As the piece ends we see Mick Jagger bowing which is representative of the song ending. </li></ul>
Relationship between lyrics and visual (Tone of Video) <ul><li>The video is trying to emulate video footage filmed in the 60s with a grainy texture. </li></ul><ul><li>The audio of the song is upbeat and the fast cuts between shots represent this </li></ul><ul><li>When someone new come on screen that is important (e.g. singers) their name is written in extravagant florescent writing in order for everyone to know who that person is and what their role is in the song. </li></ul>
Close ups of artist <ul><li>There are constant close ups of Adam Levine in order to show that he is the lead singer of the band and he is the face of them. </li></ul><ul><li>The rest of the band also feature in the video playing their instruments </li></ul><ul><li>When instruments start playing they show their entry for example bass drum and guitars at beginning </li></ul>
Frequent reference to the nation of looking <ul><li>There is a lot of voyeuristic treatment of the female body in the video with shots of women posing before the camera and shots tilting in the same way you would look at someone. </li></ul><ul><li>The women used in the video are also dancing in the same way to make them not have an individual personality. </li></ul><ul><li>There are a lot of close up shots of Christina Aguilera which are used to show us how she is important at whilst she's singing. </li></ul>
Inter-textual Reference <ul><li>Throughout the video Mick Jagger features from previously recorded footage which they have used. </li></ul><ul><li>There is also many girls dressed up in 60’s clothes </li></ul><ul><li>All the people that are dancing on stage are trying to imitate him </li></ul><ul><li>The British flag behind them is because Mick Jagger used to always walk on stage with a British flag. </li></ul>
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