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Changing Fitness Behavior
Changing Fitness Behavior
Changing Fitness Behavior
Changing Fitness Behavior
Changing Fitness Behavior
Changing Fitness Behavior
Changing Fitness Behavior
Changing Fitness Behavior
Changing Fitness Behavior
Changing Fitness Behavior
Changing Fitness Behavior
Changing Fitness Behavior
Changing Fitness Behavior
Changing Fitness Behavior
Changing Fitness Behavior
Changing Fitness Behavior
Changing Fitness Behavior
Changing Fitness Behavior
Changing Fitness Behavior
Changing Fitness Behavior
Changing Fitness Behavior
Changing Fitness Behavior
Changing Fitness Behavior
Changing Fitness Behavior
Changing Fitness Behavior
Changing Fitness Behavior
Changing Fitness Behavior
Changing Fitness Behavior
Changing Fitness Behavior
Changing Fitness Behavior
Changing Fitness Behavior
Changing Fitness Behavior
Changing Fitness Behavior
Changing Fitness Behavior
Changing Fitness Behavior
Changing Fitness Behavior
Changing Fitness Behavior
Changing Fitness Behavior
Changing Fitness Behavior
Changing Fitness Behavior
Changing Fitness Behavior
Changing Fitness Behavior
Changing Fitness Behavior
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Changing Fitness Behavior

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A presentation I gave to the Action Design NYC meetup in March of 2014. Discussion circled around what RunKeeper is, what we've learned over the years, how we go about changing fitness behaviors, and …

A presentation I gave to the Action Design NYC meetup in March of 2014. Discussion circled around what RunKeeper is, what we've learned over the years, how we go about changing fitness behaviors, and what our process looks like to get there.

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Transcript

  • 1. Changing Fitness Behaviors
  • 2. AGENDA • What is RunKeeper? • What we’ve learned • Our process • How we change behavior • Q&A
  • 3. THE PROBLEM
  • 4. 80%OF AMERICANS WATCH OVER 3 HOURS OF TV A DAY
  • 5. 1in3ADULTS WORLDWIDE ARE OVERWEIGHT OR OBESE
  • 6. 1.5BPEOPLE WORLDWIDE ARE PRE-DIABETIC
  • 7. AREAS OF HEALTH & FITNESS Exercise SleepNutrition Daily Movement
  • 8. ACTIVE LIVING FOR EVERY BODY
  • 9. AREAS OF HEALTH & FITNESS SleepNutrition Daily Movement Exercise
  • 10. HOW IT WORKS Track Activity Analyze Progress Share with Friends
  • 11. 30MUSERS WORLDWIDE
  • 12. 300M+ACTIVITIES
  • 13. 500M+MILES TRACKED
  • 14. WHAT WE’VE LEARNED
  • 15. MORE THAN JUST A UTILITY
  • 16. CHANGING BEHAVIOR IN REAL LIFE
  • 17. PERSONA TIMELINE Improver Maintainer Performer
  • 18. NOT LINEAR ?
  • 19. PERSONALIZED GUIDANCE AND MOTIVATION IS KEY
  • 20. EVERYONE HAS A GOAL
  • 21. “OLD” MOTIVATION THEORY Behavior response to variable/fixed schedule of + and - external stimuli
  • 22. SELF-DETERMINATION THEORY Self-determination theory (SDT) is a theory of motivation that aims to explain individuals’ goal-directed behavior. ! Conditions supporting the individual’s experience of autonomy, competence, and relatedness are argued to foster the most volitional and high quality forms of motivation and engagement for activities, including enhanced performance, persistence, and creativity.
  • 23. WHAT IT LOOKS LIKE @ RUNKEEPER
  • 24. THIS IS HOW WE DO IT
  • 25. PRIMARY PERSONAS Ian The Improver Michelle The Maintainer Paul The Performer Wants to lose 10 lbs and run his first 5k. Just wants to workout consistently and not lose any ground. Wants to beat his best Half-Marathon time.
  • 26. SECONDARY PERSONAS Piper The Pre-Occupier Andy The Achiever Will The Weighter Knows she needs to do more, but doesn’t know where to start. Aspires to finishing his first half marathon. Needs to lose weight, running is the path he chose.
  • 27. IMPOSTER PERSONAS Quinn The Quantified Selfer Lilly The Lifer Wants to track and analyze every aspect of his health. Doesn’t need any motivation or guidance, and will run regularly no matter what.
  • 28. AUDIO CUES
  • 29. NOTIFICATIONS
  • 30. GOALS • Lose Weight • Finish a Race • Cumulative Distance • Single Distance
  • 31. TRAINING PLANS • Workout-level guidance to achieve goals • Education for what to do on rest days • Many opportunities for re-engagement
  • 32. SOCIAL MOTIVATION • Just about everyone is competitive • Seeing that friends were active is powerful motivator • 1:1
  • 33. OUR PROCESS
  • 34. AGILE Individuals and interactions over processes and tools
 Working software over comprehensive documentation
 Customer collaboration over contract negotiation
 Responding to change over following a plan
  • 35. POD STRUCTURE • 1 PM • 1 UX Designer • ~1 UI Designer • 1 QA • 4-5 Engineers Everybody is a designer!
  • 36. USER RESEARCH • 1 interview per person, per month • Phone call, Skype, Go for a run • Surveys
  • 37. LEAN USABILITY TESTING • UX Designers conduct their own usability tests • 3-5 people into office every 2 weeks • Test conceptual ideas, works in progress, or existing app • Stream to back room for development teams to watch tests live and get real time insight
  • 38. DATA ANALYSIS • Team of data analysts, scientists, and engineers • Define and facilitate real time tests on real users • Goal and Training Plan suggestions (very soon!) • Route suggestions (soon!)
  • 39. JUST SHIP IT! • Maintain a consistent release schedule • Thoughtful about what we’re testing and why • The best data is “real” data!
  • 40. THANKS! Keep in touch: runkeeper.com/user/tom tom@runkeeper.com @tomboates

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