Your SlideShare is downloading. ×
Under the Influence
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Under the Influence

807
views

Published on

Some slides from the recent Under the Influence 'chats in a pub' event organised by Iris and Contagious magazine. Enjoy! Tom

Some slides from the recent Under the Influence 'chats in a pub' event organised by Iris and Contagious magazine. Enjoy! Tom

Published in: Business, Automotive

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
807
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
23
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Under The Influence Iris / Contagious Event, 17th April ‘08
  • 2. Iris ECD Shaun McIlrath What is the future of integration?
  • 3. Better to ask ‘what is  integration?’ No one really knows – but it’s  supposed to mean bigger ideas,  media‐neutral
  • 4. Not ‘matching luggage’ ie: A TV campaign with a website
  • 5. The present is the demented  child of integration What it all really comes down to is  not just creating genuine  value for clients…
  • 6. But it is all about creatively  interpreting what the  consumer needs How can what we do actually benefit the consumer?
  • 7. It