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Hello Mobile!
Hello Mobile!
Hello Mobile!
Hello Mobile!
Hello Mobile!
Hello Mobile!
Hello Mobile!
Hello Mobile!
Hello Mobile!
Hello Mobile!
Hello Mobile!
Hello Mobile!
Hello Mobile!
Hello Mobile!
Hello Mobile!
Hello Mobile!
Hello Mobile!
Hello Mobile!
Hello Mobile!
Hello Mobile!
Hello Mobile!
Hello Mobile!
Hello Mobile!
Hello Mobile!
Hello Mobile!
Hello Mobile!
Hello Mobile!
Hello Mobile!
Hello Mobile!
Hello Mobile!
Hello Mobile!
Hello Mobile!
Hello Mobile!
Hello Mobile!
Hello Mobile!
Hello Mobile!
Hello Mobile!
Hello Mobile!
Hello Mobile!
Hello Mobile!
Hello Mobile!
Hello Mobile!
Hello Mobile!
Hello Mobile!
Hello Mobile!
Hello Mobile!
Hello Mobile!
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Hello Mobile!

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A short intro to mobile, prepared for some friends.

A short intro to mobile, prepared for some friends.

Published in: Technology, Business
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Transcript

  • 1. Hello Mobile! short guide to mobile @tomazstolfa tomaz.stolfa@marand.si
  • 2. I MarandLAB
  • 3. mobile is personal
  • 4. mobile is always with us
  • 5. mobile is immediate
  • 6. mobile is contextual
  • 7. SMS web bluetooth IVR MMS apps augmented reality QR codes location ad networks users app developers operators operating systems platforms mobile is an ecosystem
  • 8. understand the ecosystem = 1/2 win
  • 9. the classic tech
  • 10. voice = ubiquitous/personal
  • 11. SMS = instant/short/intimate
  • 12. MMS = compact/standardized
  • 13. bluetooth can you set it up?
  • 14. mobile web wap≠XHTML≠HTML5
  • 15. QR codes
  • 16. java apps
  • 17. new cool stuff
  • 18. native applications
  • 19. iphone/ipad apps
  • 20. android apps
  • 21. maemo/meego apps
  • 22. symbian apps
  • 23. webOS apps
  • 24. samsung BADA apps
  • 25. Vodafone 360 apps
  • 26. do you see a pattern here?
  • 27. fucking fragmentation!
  • 28. keep it simple = WIN
  • 29. complicate it only when is really necessary
  • 30. other mobile hypes
  • 31. augmented reality
  • 32. location based services
  • 33. mm as a standalone = FAIL!
  • 34. mobile ≠ cheap
  • 35. but it is effective
  • 36. consideration choice opt-in control opt-out Entertainment Information Interactivity Source: U.S Code of Conduct established by the Mobile Marketing Association golden rules
  • 37. do not push / pull is nicer
  • 38. finally - use cases!
  • 39. nike
  • 40. guinness
  • 41. siol
  • 42. AXE
  • 43. Keizer Permanente
  • 44. Rondo / Reebok
  • 45. Grolsch
  • 46. @tomiahonen @jmacdonald @jamescameron @torgo @retomeier @technokitten @mtrends @russellbuckley @cbillich you might want to follow
  • 47. kthxbi @tomazstolfa

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