A Short Journey to Cross-
Platform Nirvana
Web, Mobile, 3G Video, IPTV
Tomaž Štolfa
tomaz.stolfa@marand.si
twitter.com/tomazstolfa
www.funkykaraoke.com

Who is this guy?
Crazy Economist
Geek
Blogger
Coffee lover
Project Manager

What is this talk about?
Users Context
Web
Apps
Technology

Users

Content creators

Content consumers

Context

On the go

On your computer

On your TV

Technology

Web
Standards (except for IE)
Rich Applications (JS,
Flash, AJAX)
Large screens, full
keyboard, pointing
device, webcam,
microphone and speakers

Mobile Web
No real standards
A plethora of browsers
and devices
Limited input methods
Keep dreaming about
content upload :)

Mobile Web
WAP 1.0 = WML
WAP 2.0 = XHTML
Limited CSS
Various screen
resolutions

Native Mobile
Standards? No way.
Symbian, Android,
WiMo, LiMo and other
fruits
Flash Lite, Java ME
Access to all core
functions vs. immense
pain for developers

3G Video Call
3GPP standards
3G IVRs in VoiceXML
Great for content creation
(standards, easy to use)
Bad for content
consuming (quality
issues)

IPTV
Closed environment
No standards
HTML + Special tags
Great for consuming
content

Is it magic?

Web Mobile Web 3G IVR IPTV
Service Logic

Ecosystem
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Examples please!

Google Reader - Web

Google Reader - Mobile Web

Google Reader - iPhone

Twitter - Web

Twitter - Mobile

Twitter - iPhone

Twitter - Native Clients

Flickr - Web

Flickr - Mobile

Flickr - iPhone

Jukebox - Deposit 3G

Jukebox - Retrieval 3G

Jukebox - Web

Jukebox - Mobile Web

Jukebox - iPhone

Q&A ;)
Tomaž Štolfa
tomaz.stolfa@marand.si
twitter.com/tomazstolfa
www.funkykaraoke.com