Bringing Interaction
and Engagement to
Digital Display
Advertising
@tomazstolfa

the world around us
Tomaz Stolfa, eCommConf 2009, Amsterdam

The world around us
Tomaz Stolfa, eCommConf 2009, Amsterdam

Tomaz Stolfa, eCommConf 2009, Amsterdam

The world around us
Tomaz Stolfa, eCommConf 2009, Amsterdam

The world around us
Tomaz Stolfa, eCommConf 2009, Amsterdam

The world around us
Tomaz Stolfa, eCommConf 2009, Amsterdam

one way
communication
Tomaz Stolfa, eCommConf 2009, Amsterdam

is soooo last century
Tomaz Stolfa, eCommConf 2009, Amsterdam

no engagement
Tomaz Stolfa, eCommConf 2009, Amsterdam

no measurement
Tomaz Stolfa, eCommConf 2009, Amsterdam

why don’t we enable two
way communication between
content and viewers?
Tomaz Stolfa, eCommConf 2009, Amsterdam

how?!?!?
Tomaz Stolfa, eCommConf 2009, Amsterdam

bluetooth?
mobile web?
native apps?
Tomaz Stolfa, eCommConf 2009, Amsterdam

complicated!
Tomaz Stolfa, eCommConf 2009, Amsterdam

let’s keep it simple
Tomaz Stolfa, eCommConf 2009, Amsterdam

qootia image
Tomaz Stolfa, eCommConf 2009, Amsterdam

what now?
Tomaz Stolfa, eCommConf 2009, Amsterdam

real-time interaction
Tomaz Stolfa, eCommConf 2009, Amsterdam

multiplayer games
Tomaz Stolfa, eCommConf 2009, Amsterdam

Tomaz Stolfa, eCommConf 2009, Amsterdam

real-time trivia
Tomaz Stolfa, eCommConf 2009, Amsterdam

trivia image
Tomaz Stolfa, eCommConf 2009, Amsterdam

real-time voting
Tomaz Stolfa, eCommConf 2009, Amsterdam

Tomaz Stolfa, eCommConf 2009, Amsterdam

content browsing
Tomaz Stolfa, eCommConf 2009, Amsterdam

Tomaz Stolfa, eCommConf 2009, Amsterdam

we can actually measure
engagement
Tomaz Stolfa, eCommConf 2009, Amsterdam

and keep the
conversation going when
you are done interacting
Tomaz Stolfa, eCommConf 2009, Amsterdam

Tomaz Stolfa, eCommConf 2009, Amsterdam

Rock on eComm!
@tomazstolfa

List of images:
{1} http://www.flickr.com/photos/95572727@N00/440698504/
{2} http://www.flickr.com/photos/42747912@N00/2294901114/
{3} http://www.flickr.com/photos/khoogheem/3503286896
{4} http://www.flickr.com/photos/40954787@N00/30532316/
{5} http://www.flickr.com/photos/10131865@N02/3476412187/
All listed images are under a Creative Commons license and were found using
http://www.compfight.com
Tomaz Stolfa, eCommConf 2009, Amsterdam