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Bringing Interaction and Engagement to Digital Display Advertising @eCommConf
 

Bringing Interaction and Engagement to Digital Display Advertising @eCommConf

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    Bringing Interaction and Engagement to Digital Display Advertising @eCommConf Bringing Interaction and Engagement to Digital Display Advertising @eCommConf Presentation Transcript

    • Bringing Interaction and Engagement to Digital Display Advertising @tomazstolfa
    • the world around us Tomaz Stolfa, eCommConf 2009, Amsterdam
    • The world around us Tomaz Stolfa, eCommConf 2009, Amsterdam
    • Tomaz Stolfa, eCommConf 2009, Amsterdam
    • The world around us Tomaz Stolfa, eCommConf 2009, Amsterdam
    • The world around us Tomaz Stolfa, eCommConf 2009, Amsterdam
    • The world around us Tomaz Stolfa, eCommConf 2009, Amsterdam
    • one way communication Tomaz Stolfa, eCommConf 2009, Amsterdam
    • is soooo last century Tomaz Stolfa, eCommConf 2009, Amsterdam
    • no engagement Tomaz Stolfa, eCommConf 2009, Amsterdam
    • no measurement Tomaz Stolfa, eCommConf 2009, Amsterdam
    • why don’t we enable two way communication between content and viewers? Tomaz Stolfa, eCommConf 2009, Amsterdam
    • how?!?!? Tomaz Stolfa, eCommConf 2009, Amsterdam
    • bluetooth? mobile web? native apps? Tomaz Stolfa, eCommConf 2009, Amsterdam
    • complicated! Tomaz Stolfa, eCommConf 2009, Amsterdam
    • let’s keep it simple Tomaz Stolfa, eCommConf 2009, Amsterdam
    • qootia image Tomaz Stolfa, eCommConf 2009, Amsterdam
    • what now? Tomaz Stolfa, eCommConf 2009, Amsterdam
    • real-time interaction Tomaz Stolfa, eCommConf 2009, Amsterdam
    • multiplayer games Tomaz Stolfa, eCommConf 2009, Amsterdam
    • Tomaz Stolfa, eCommConf 2009, Amsterdam
    • real-time trivia Tomaz Stolfa, eCommConf 2009, Amsterdam
    • trivia image Tomaz Stolfa, eCommConf 2009, Amsterdam
    • real-time voting Tomaz Stolfa, eCommConf 2009, Amsterdam
    • Tomaz Stolfa, eCommConf 2009, Amsterdam
    • content browsing Tomaz Stolfa, eCommConf 2009, Amsterdam
    • Tomaz Stolfa, eCommConf 2009, Amsterdam
    • we can actually measure engagement Tomaz Stolfa, eCommConf 2009, Amsterdam
    • and keep the conversation going when you are done interacting Tomaz Stolfa, eCommConf 2009, Amsterdam
    • Tomaz Stolfa, eCommConf 2009, Amsterdam
    • Rock on eComm! @tomazstolfa
    • List of images: {1} http://www.flickr.com/photos/95572727@N00/440698504/ {2} http://www.flickr.com/photos/42747912@N00/2294901114/ {3} http://www.flickr.com/photos/khoogheem/3503286896 {4} http://www.flickr.com/photos/40954787@N00/30532316/ {5} http://www.flickr.com/photos/10131865@N02/3476412187/ All listed images are under a Creative Commons license and were found using http://www.compfight.com Tomaz Stolfa, eCommConf 2009, Amsterdam