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  • 1. The complete guide
    to social media
    and the internet
    in 10 simple slides
  • 2. 2. The trends
    You don’t control your brand any more
    It’s about what people say about it,
    amplified by internet forums
    and social media
    It’s going mobile
  • 3. 3. The trends
    9 out of 10 look to other users for recommendations
    75% have visited Facebook
    59% have a Facebook profile
    Over 8 hours spent on Facebook each month
    43% of online Australians own a Smartphone
    26% of online Australians participated in mobile social networking
    66% of mobile networkers are under 35 years old
    Source: Nielsen
  • 4. 4. The trends
    Mobile browsing = mobile functionality
    Mobile browsing = no flash
    Mobile browsing = keeping it simple
  • 5. 5. Grab your real estate
  • 6. 6. Listen
  • 7. 6. Listen some more
  • 8. 7. Set the rules of engagement
    Identify yourself always
    for comments
    Always be polite
    Define who can talk
  • 9. 8. Syndicate your content
  • 10. 9. Simple socially enabled website
    - no flash animation
    - Avoid PDFs
    • Simple Wordpress CMS
    • 11. Enable syndication
    • 12. Make a blog your newsletter
    • 13. Make it easy to use
  • 10. Have a conversation
    - encourage comments and converse
    • Give incentives (free wine!)
    to followers and friends
    • Be natural, witty and useful
    • 14. Be helpful
    • 15. Have fun!
  • Whoops!
    That’s now 12 in total