Your SlideShare is downloading. ×
  • Like
Social media for restaurants
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Social media for restaurants


This is a presentation I recently gave to 50 members of Restaurant and Catering Australia - a rough guide to socialmedia for restaurants.

This is a presentation I recently gave to 50 members of Restaurant and Catering Australia - a rough guide to socialmedia for restaurants.

Published in Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1.
    • Monday 10 October 2011
    Restaurant and Catering
  • 2.
    • How many of you like Urban Spoon reviews?
    • How many of you like Good Food Guide reviews?
    • Research from Harvard University indicates a 1 star increase in Yelp! Rating increases revenue by 5-9%
    • Consumers respond strongly to quality detailed information in reviews
    • More at
    • Yelp! Launching here soon.
    • Read this:
  • 3.
    • Nobu was the hottest restaurant in London
    • Why isn't it here?
    • 3 years back I posted a video of Nobu making sushi in 3/4 moves a few days after I recorded it on my Flip recorder.
    • Now thanks to Steve Jobs I can upload that immediately. And pics.
    • Pictures are the best way to communicate: join Instagram on your iPhone and see it yourself.
  • 4.
    • Using social media the fastest most direct way to communicate with customers
    • But it takes a big investment in time. Daily for 3 to 6 months unless you have magic powers.
    • Capital wines: success = 29 tweets a day
    • in reality 10 to 20 Tweets a day. Set targets for tweets and finding people to have conversations with.
    • You need to have a proper conversation with all your customers. Can I repeat that?
    • First look at the current business environment
  • 5.
    • Consumer optimism lowest since GFC
    • Two speed restaurant economy
    • What makes a restaurant hot?
    • Brand building but being on trend
    • Trend = value, lighter meals, casual dining
    • Mamasita, anything Andrew McConnell, Chin Chin
    • Very good restaurants doing it tough. Up to 50% down
    • Marketing is important and social media is the new part of your marketing mix as well as print media etc.
  • 6.
    • Problem: where to find money for social media investment?
    • Digital efficiency.
    • Accounts that take feeds from the bank/cards. , . Scan receipts
    • Online bookings Dimmis etc.
    • Confirmations by text message
    • Value website that works with social media rather than flash animation and fads.
  • 7.
    • Open source content management Wordpress, Joomla, Drupal
    • 15% world's websites use Wordpress
    • Avoid proprietary systems that lock you in
    • Keep your website simple
    • Have a Google map rather than a designer map. On the front page.
    • Phone number, address. ONLINE BOOKING. On the front page
    • No pdfs. Public menu and drinks list on a page.
    • People profiles. You are who what makes a restaurant.
    • Picture galleries - from or Instagram.
    • RSS feed. Allows content to be distributed everywhere to Twitter and Facebook.
    • Email sign-up. On the front page.
    • Social media icons. Facebook like. Send to Twitter. Email to friend.
  • 8. Make your site bloggy
    • Blogs rank very high in Google search because they encourage links and are keyword rich.
    • Recipes rank really highly for Google traffic. Use them on your site (and general promotion on other people’s websites)
    • A blog style page can be used as your newsletter if you have RSS (Really Simple Sydication) feed.
    • will make a simple newsletter from an RSS feed.
    • Mailchimp then posts newsletter url to Facebook and Twitter.
  • 9. Simple search engine optimisation
    • Name your posts/pages so Google can find it.
    • NOT:
    • NOT:
    • Name pictures your-picture.jpg
    • NOT: 9435678.jpg or your_picture.jpg
    • Use keywords known as meta data
  • 10. Your social real estate
    • Even if you do nothing else get your name of Facebook, Twitter, Flickr, Linkedin page, foursquare.
    • And Google Places.
    • Also review sites especially Urban Spoon in Melbourne.
    • Claiming listing in Urban Spoon gives free ads for one month. Allows reply as restaurant to reviews.
    • Yelp! Similar.
    • Yelp reviews complex formula based on rating of reviewer.
    • Check out the business pages on Urban Spoon, Yelp and Foursquare.
    • If you haven’t heard of Foursquare or hyperlocal marketing read this story I wrote:
  • 11. Facebook
    • After 25 likes you can get url
    • You need to migrate from a personal profile for your business to a page, otherwise facebook could take you down.
    • use an iFrame app to publish your webpages within your Facebook page (allows online bookings etc)
    • Ask questions. Talk to people and answer them.
    • Competitions asking people to like your page break Facebook's terms of service.
    • Add Mailchimp sign-up app
    • Upload photo galleries
    • Publish Blog posts using Involver app
    • Publish twitter to Facebook
    • Publish using Instagram
    • Publish menus to Facebook page
  • 12. Twitter
    • Upload background pic.
    • Write a proper profile with location on.
    • People will only follow if you converse.
    • Be funny and interesting. Like at a drinks party.
    • Mix with a few retweets.
    • Don't just broadcast.
    • Wordpress plugin to auto post blog items.
    • Find people to follow here
    • Publish twitter stream on website. And Facebook. And Linkedin.
  • 13. Flickr
    • Publish galleries of food and drink pics
    • Republish gallery on website with RSS
    • Make friends
    • Comment on pics of your food
  • 14. Deal sites and vouchers
    • Cheap deals kill brands
    • Customers are after cheap not good
    • Unlikely to result in repeat customers
    • You'll probably lose money
  • 15. How to do it
    • If nothing else monitor using Google alerts.
    • Read your reviews and use the feedback.
    • A new role is emerging the community manager either inhouse or part time
    • Job = admin of Facebook, Twitter, newsletter...
    • Do it yourself if you can make time
  • 16. Foursquare
    • Grab your business listing
    • Geolocation based
    • People collect badges
    • Make special offers
  • 17. Finally
    • Listen to social media and act
    • Grab your real estate on the top sites
    • It takes commitment and effort to EARN your place in the social media space.
    • Here are some of the people I have helped
    • [email_address] 0425 736 993