Success factors (jobs2web) ctrn 2012

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Powerboost 2012 presentation at Colorado Talent Recruitment Network (CTRN).

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Success factors (jobs2web) ctrn 2012

  1. 1. Talent Acquisition Strategiesand Best Practices for 2012
  2. 2. Jobs2web & SuccessFactors• Jobs2web acquired by SuccessFactors December 2011• SuccessFactors is the HCM Cloud division of SAP• Products include Goals, Performance, Workforce Planning, Recruiting, Compensation, Learning & Succession planning• Today we are going to focus on Recruiting Marketing (aka Jobs2web)2 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  3. 3. Some of our Clients3 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  4. 4. Revelations No Silver Bullet Quit Chasing the Shiny Object4 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  5. 5. The Story Of A Hire5 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  6. 6. The Story Of A Hire6 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  7. 7. The Story Of A Hire7 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  8. 8. Legacy Recruiting Capabilities Attract & Engage Corporate Career Site Select (ATS) Career Job Search & External Posting Job Boards Home Job Requisition Applicant Aggregators Why Work Search & Approval & Screening & Sourcing Tools Here Apply Management Assessment Mobile & Offer Compliance Micro Sites Management & Head Hunters CRM & Onboarding Reporting Referral Social Tracking Recruiting Campaigns Source & Events Reporting Military & Passive Diversity Candidates Internal College ??? Mobility?? 8 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  9. 9. Recruiting Marketing Attract EngageAttract talent directly to you Engage and capture talent inside and out Job Boards Social Re-marketing Sourcing/referral Job Campaigns Talent Community Aggregators Sourcing Tools Smart Job Customized Landing Career Site Mobile & Publishing/feeds Pages Optimization Micro Sites Head Hunters CRM Referral Search Engine Social Tracking Optimization Recruiting Social Matcher Mobile Career Site Campaigns Source & Events Reporting Military & Passive Diversity Candidates Internal College ??? Mobility?? 9 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  10. 10. Recruiting Execution Attract Engage SelectAttract talent directly to you Engage and capture talent inside and out Select the best faster and easier Social Re-marketing Sourcing/referral Campaigns Talent Community Internal Mobility Team-based Recruiting Applicant Screening & Smart Job Customized Landing Career Site Assessment Competency-based Publishing/feeds Pages Optimization Social Selection Interviewing Compliance & Reporting Search Engine Optimization Social Matcher Mobile Career Site Simplified UI Mobile Approvals Recruiting Dashboard & Analytics 10 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  11. 11. ATTRACT
  12. 12. Attract Candidates – Think Automation Search Engines Social NetworksJobs Job Job View Join Talent Community Apply In ATS Aggregators Major Job Boards Recruiting Analytics Niche Job Boards12 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  13. 13. Attract Candidates – SEO Fun Stats The following stats are the number of searches per month on Google Recruitment Jobs Government Jobs Job 3.4 Million 226 Million 13.6 Million At Home Job 1.8 Million Teaching Jobs Bank Jobs 1.5 Million 1.8 Million Medical Jobs 1.5 Million Denver Jobs Denver IT Jobs 165,000 165,000 Denver Health Jobs 6,600 Mobile Device Denver Jobs 33,100 Denver Nurse Jobs Hospital Jobs in Denver 2,400 2,90013 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  14. 14. Attract Candidates – SEO14 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  15. 15. Measuring SEO Success15 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  16. 16. Attract Candidates – Social - Facebook16 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  17. 17. Attract Candidates – Social - Twitter17 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  18. 18. Attract Candidates – Social - LinkedIn18 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  19. 19. Attract Candidates – Social - Pinterest19 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  20. 20. Social Stats Visits: Apply: Interview: Hires: 109,707 23,548 737 81 Apply/Hire: 268 Visits: Apply: Interview: Hires: 48,397 3,799 265 121 Apply/Hire: 3120 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  21. 21. Attract Candidates – Job Aggregators21 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  22. 22. Measuring Job AggregatorsOrganic Listings ApplySource Engine Visits Subscribes Completes Qualifieds Interviews HiresIndeed 680,478 54,367 60,921 7,723 1,477 813Healthcare Jobs ON Display 26,151 5,704 7,351 900 164 94SimplyHired 37,324 743 1,054 220 55 34Hospital Dream Jobs 4,242 907 1,006 133 31 20 PPC Listings Applies Cost Cost Per Source Per Apply PerSource Engine Hire Visits Cost Visit Hire Subscribes Completes Qualifieds Interviews HiresIndeed PPC 84 408,200 375,292.98 $ 29,693 28,689$ 1,100.57 .92 2,671 719 341Simply Hired PPC 78,294 59 3,574 64,572.06 $ 3,335$ 1,132.84 .82 645 115 57AllHealthJobs PPC 3,678 33 432 8,770.12 $ 526 2.38 $ 113 548.13 26 16JobsOnline PPC 12,778 64 976 5,601.91 $ 895 .44 $ 102 400.14 35 14 22 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  23. 23. Attract Candidates – Job Boards23 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  24. 24. Attract Candidates – Niche Job Boards24 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  25. 25. Measuring Job BoardsMajor Job Boards Applies Cost Cost Per Source PerApply PerSource Engine Visits Subscribes Completes Qualifieds Interviews Hire Cost Visit Hire HiresThe Ladders 15,146 43,999.55 $ 697 1,935 2.91 $ 5,499.941,860 5,573 67 8Dice 1,229 10,534.63 $ 444 341 8.57 $ 3,511.54 350 1,332 34 3CareerBuilder 1,023 32,923.08 $ 0 213 32.18 417 $ .00 79 11 0HotJobs 169 0 .00 68 $ .00 $48 .00 3 0 0 Niche Job Boards Applies Cost Cost Per Source Per Apply PerSource Engine Visits Subscribes Hire Cost Completes Hire Visit Qualifieds Interviews HiresSnagAJob 17,569 50,093.52 $ 131 6,200 6,146 2.85 $ 1,065.82 476 94 47NSLPN 2,413 59 837 213.20 $ 1,002 .09 $ 12.54 156 31 17Absolutely Health Care 2,963 25 166 1,340.08 $ .45 $ 294 111.67 87 15 12AllHealthcareJobs 3,580 106 856 .00 $ .00 1,057 .00 $ 142 18 1025 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  26. 26. Novo Nordisk Case Study - MSL Campaign26 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  27. 27. Novo Nordisk Case Study - Initial Results27 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  28. 28. Novo Nordisk Case Study - Sample Data on Hiresand Qualified Candidates28 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  29. 29. Novo Nordisk Case Study - Revised Plan Based onPrevious Data29 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  30. 30. ENGAGE
  31. 31. Engage – Career Sites31 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  32. 32. Engage – Career Sites – What Not To Do32 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  33. 33. Engage – Career Sites Passives Jobs Jobs Campus Jobs33 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  34. 34. Engage – Career Sites34 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  35. 35. Engage – Career Sites35 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  36. 36. Engage – Career Sites36 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  37. 37. Engage – Career Sites37 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  38. 38. Engage – Mobile38 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  39. 39. Engage – Mobile Front of Card Back of Card39 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  40. 40. Engage – Mobile Analytics • Taco Bell – 36% of candidates visit via Mobile • Who gets the most candidates via mobile? 4 out of the top 6 are in Healthcare • Major Healthcare Provider – 22 hires over 6 months via mobile – 50% of hires were Nurses! • Mobile provides some of the lowest Applications Per Hire ratios at 14 apps/hire • Top 5 most visited clients by candidates via mobile devices… 1. Healthcare 2. Manufacturing 3. Retail 4. Financial Services/Insurance 5. Pharma/Biotech40 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  41. 41. Engage – Mobile Analytics41 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  42. 42. Engage – Why A Talent Community Applicant Tracking System Career Apply Process Applicants Hires Site Non- Passives = Drop Offs Moved To Hired = 92% Lost = 50% HRIS Dead 100 8 442 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  43. 43. Engage – Why A Talent Community Applicant Tracking System Career Apply Process Applicants Hires Site Talent Community Drop Off’s Non-Hired Employee Passives Captured Are Recycled Referral & Captured (Sourced & (Future Apply & Remarketed) Viral) Mobility Passive Capture Rates Increased Viral Referrals Increase Re-Apply Rates43 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  44. 44. Engage –Talent Community Automates Marketing Job Agent Email Sent To A Candidate44 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  45. 45. Engage –Talent Community Automates Marketing Recruiter Alert Email45 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  46. 46. Engage – Talent Community AgingCategory Apply Starts % > 1 Day % > 30 Days % > 90 DaysBusiness M anagement 521 48% 31% 18%Chemist 242 40% 29% 15%Clinical Studies 3,797 44% 28% 16%College Programs 261 23% 15% 9%Communications and PR 421 19% 12% 8%Customer Patient Services 7,017 39% 25% 13%Education and Training 1,509 50% 32% 20%Engineering 18,056 48% 32% 19%Environmental, Health & Safety 290 25% 21% 14%Facilities 920 19% 12% 7%Finance 2,722 29% 19% 11% 46 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  47. 47. Engage – Talent Pipelines47 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  48. 48. Engage – Talent Community Member Map48 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  49. 49. Engage – Talent Community Referrals49 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  50. 50. Measure
  51. 51. Measure Everything Social Job Sites Sourcing Career Site Search Recruiting Marketing ATS Recruiting Metrics Platform • Brand/Visitor Traffic • Campaigns/Activity • Converts/Captures • Cost Per Apply/Hire • Time To Fill/Quality Campaigns • Key Perf Indicators Referrals Events Mobile Internal51 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  52. 52. Measure – Full Line of Sight Analytics Applies Cost Cost Apply Apply Per Source Per PerSource Type Visits Subscribes Starts Completes Qualifieds Interviews Offers Hires Hire Cost Visit HireAlumni 826 34 145 525 203 19 7 5 105 .00 $ .00 $ .00ATS Prospecting 397 19 27 161 96 15 5 3 54 .00 $ .00 $ .00Blogs 54,793 4,721 5,619 3,210 668 69 17 13 247 3,679.11 $ .07 $ 283.01Career Site 74,269 4,784 2,326 4,379 917 85 18 12 365 .00 $ .00 $ .00Career Site Services 1,388 40 70 636 151 16 3 2 318 .00 $ .00 $ .00Custom Campaigns 33,490 869 1,092 1,570 517 143 37 22 71 .00 $ .00 $ .00Direct 565,831 26,041 43,013 44,795 10,905 2,248 606 459 98 .00 $ .00 $ .00Email 1,356,387 14,871 172,192 88,428 13,015 1,664 316 238 372 .00 $ .00 $ .00Employee Referral Marketing 3,552 20 87 373 118 8 4 4 93 .00 $ .00 $ .00Events 6,822 329 252 377 99 23 15 8 47 .00 $ .00 $ .00Imported TC Member 0 2,016 108 3,467 999 88 17 16 217 .00 $ .00 $ .00Industry Groups 3,347 94 86 283 103 2 0 0 0 7,329.36 $ 2.19 $ .00Job Aggregator 811,758 41,215 62,695 73,437 16,792 1,038 187 155 474 .00 $ .00 $ .00Job Boards - Major 17,637 2,572 4,250 7,370 2,292 112 13 11 670 87,457.25 $ 4.96 $ 7,950.66Job Boards - Niche 206,432 29,429 39,008 21,082 1,995 203 34 29 727 49,828.60 $ .24 $ 1,718.23Monster 71,037 2,406 2,964 3,943 560 48 8 8 493 283,696.41 $ 3.99 $35,462.05Other 162,931 20,556 25,462 8,034 898 165 29 24 335 .00 $ .00 $ .00Pay-Per-Click 25,033 812 1,495 2,958 724 68 12 9 329 50,582.31 $ 2.02 $ 5,620.26RSS 17,679 300 649 839 178 21 7 4 210 .00 $ .00 $ .00Search Engine 783,394 12,333 15,306 21,409 4,105 528 140 118 181 .00 $ .00 $ .00Social Network 771,440 175,461 286,143 280,951 39,541 4,968 735 613 458 1,460,445.66 $ 1.89 $ 2,382.46Sourcing 379 13 9 6 4 2 1 1 6 .00 $ .00 $ .00TOTAL 4,972,249 338,986 663,065 568,334 94,894 11,534 2,211 1,754 324 1,943,018.71 $ .39 $ 1,107.76 52 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  53. 53. Measure – Sourcing Mix53 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  54. 54. Measure – Sourcing Funnel54 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  55. 55. Measure – Source Stacked Trend55 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  56. 56. Measure – Source Stacked Trend56 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  57. 57. Measure – Media Dashboard57 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  58. 58. Measure – Candidate Drop Off Report58 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  59. 59. What’s Next
  60. 60. Big Trends Online Big Data Socialize Everything Explosion Of Apps60 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  61. 61. Example of Big Data61 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  62. 62. Example of Big Data62 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  63. 63. Social Media Spam63 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  64. 64. Thought Social Recruiting Was This64 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  65. 65. It’s More Like This65 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  66. 66. How Do You Know Who To Talk To?66 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  67. 67. Everyone Is Giving Off Social Signals67 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  68. 68. Social Signals68 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  69. 69. Social Signals69 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  70. 70. Social Signals New Relationships That = Movement New Skills That I Care About Events & Groups That I Might Historical Attend References, Title Locations That = Change Relo Possibility70 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  71. 71. Social Signals71 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  72. 72. Social Alerting72 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  73. 73. Using Social Registration73 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  74. 74. Why Social Registration? Profile Relationships - Work History (Now & Future) - Title - Location - Education Updates (Comments, Posts) CRM Communication (Notes, History, etc.) (Life Long Link)74 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  75. 75. Social Alerting Candidate email@email.com Phone: 555-222-3333 Title: Web Developer Company: ABC Company Social Signals Agents Source Apply High Pot: YES Call: NOW Call: 3 Months Profile Update New Friend: “Just Interviewed” “Hate Boss” Or Recruiter Recommendation75 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  76. 76. Moving to API’s Mobile Jobs2web ATS CRM API’s Social76 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  77. 77. Mobile Support With Talent Community API Jobs2web API’s77 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  78. 78. iPad App To Access Talent Community78 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
  79. 79. Tom Steele tsteele@successfactors.com 952-697-293879 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.

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