Dependent on capturing the Talent Community. Make reference
Find Better > Engage Better > Know Better
Agenda Find Better It’s Time to Diversify Your Job Marketing Engage Better Power the Candidate Experience & Conversion Rates On Your Career Site Know Better Recruiting ROI is No Longer a Guessing Game
QR codes getting popular & have high conversions (42% from a J2W client)
78% of business people use their mobile device to check email
Should I create a “jobs” app??
The Talent Shift A Majority Of Focus & Budget Has Been Traditionally Spent Here 100X The Candidates Are Searching Here Pre Web Web 1.0 Web 2.0
The Strategy Shift RMP Job Feeds (RSS/XML) Social Apps/API’s Referral Marketing Talent Comm/CRM Landing Pages/Sites Mobile Recruiting Recruiting Analytics SEO/SEM/PPC Candidate Exp Tools Career Site About Company Benefits Why Work Here Diversity Culture ATS Job Search Resume Capture Req Mgmt Candidate Delivery Process Mgmt Reporting Apply Process HRIS Payroll/Comp Benefits Employee Data Perf Management On-boarding Workforce Plan Career Site About Company Benefits Why Work Here Diversity Culture
Linear Vs Social Recruiting $ Job Boards $ Sourcing $ Advertising 1 Hire Unselected Trashed 1 Time Use Of Prospects Twitter Face Book Linked In Sees Job Apply Email Multiple Hires Ongoing Contact Active Passive
FIND BETTER It’s Time to Diversify Your Job Marketing
Being in more channels makes your more visible Why are Microsoft & Taco Bell such recognized brands?
Solution – Gain Exposure Where Your Candidates Are Geographic Focus Industry Specific Pay Per Post Free or Pay Per Performance Broader Sites (Major Boards, Aggregators, Search & Social Media
Designed To Increase Repeat & Viral Traffic To Your Site
Integrated Into Your Career Site, Apply Process
Accessible By Your Sourcing Teams To Target Key Talent
Why A Talent Community? Career Site Apply Process Applicants Applicant Tracking System Hires
Why A Talent Community? Career Site Passives = Lost Drop Offs = 50% Non-Hired = Dead Moved To HRIS Apply Process Applicants Applicant Tracking System Hires
Why A Talent Community? Career Site Passives Captured Drop Off’s Captured (Sourced & Remarketed) Non-Hired Are Recycled (Future Apply & Viral) Employee Referral & Mobility Apply Process Applicants Applicant Tracking System Hires
Passive Capture Rates
Increased Viral Referrals
Increase Re-Apply Rates
Way’s To Build Your Talent Community During Apply Process Your Career Site Via Smartphone's At Recruiting Events Recruiter Entered Imported Lists Social Networks/Blogs Job Sites/Boards Via Employee Referrals
Search Engines Social Networks Referrals Job Boards Sourcing & Recruiting Career Site Jobs2Web Site Talent Community ATS Jobs Private Supply Chain Of Talent
Talent Community Automatically Markets Your Jobs Your Jobs Agent Email Engine Your Talent Community Bill Smith [email_address] Business Analyst Chicago, IL Jane Hanson [email_address] Web Developer Minneapolis, MN Stan Jones [email_address] Project Manager Boston, MA Leslie Neal [email_address] QA Tester San Diego, CA
Home Page Culture Why Work Here Job Search Benefits Apply Job Profiles College (Interns) Video Career Paths Search Results Job View Diversity Locations Biz Units ATS X Web 1.0 The Home Page
Home Page Culture Why Work Here Job Search Benefits Apply Job Profiles College (Interns) Video Career Paths Search Results Job View Diversity Locations Biz Units Dynamic Job Profiles SEO Pages Facebook Pages YouTube Videos Recruiter Profiles Branded Job Feeds RSS/XML ATS Talent CRM Recruiting Dashboard Craigslist Jobs2Web Platform Web 2.0 Every Page Is A Home Page
Career Sites: Candidate Usage Stats Average Time Reading Job Descriptions: 32 Seconds Total Page Views (1 Month): 1,015,210 Activity Percentage Average Time (Seconds) View Job Profiles 89.6% 22 Seconds Company Content 6.7% 31 Seconds Searching Jobs 3.7% 22 Seconds
Candidate Usability – They want Jobs!! In this example, candidates are going straight to the listing of jobs first, then to the search box and to join the talent community
Talent Community Membership HCR ManorCare Life Time Fitness Data from Jobs2Web Actual Member Data for Cleveland Clinic, HCR Manor Care and Lifetime Fitness – 2009 Widgets launched Widgets launched Widgets launched Cleveland Clinic
Targeted Landing Pages and Clear Calls to Action is the new “Visit My Career Site”
Talent Landing Pages Corporate Branding Key Messaging Passive Capture Social Sharing Community Building Matching Jobs Visitor Tracking Community Building Employment Branding
Strategy Page Examples Career Paths Locations Print Business Units Product/Service Lines Events Recruiters Military Diversity Campus
Provides visual conversion image for entire site (or source/channel)
Can be filtered by campaigns they have been running.
Helps users to understand what their conversion metrics are.
The Next Generation Of Metrics Job Views Applies Hires Old Metrics Site Visitors Referrals Apply Starts Quality Applies Leads Captured Applies Complete Job Views (Intro’s) Touches (Emails/RSS) Manager Intro’s Offers Ref Checks Offer Accepts Hired/ Starts New Metrics
The Metrics Revealed # of Visitors: # of Applications Started: For Every Hire 1.0 # of Offers Made: 1.2 # of Interviews: 4.6 # of Qualified Applicants: 9.1 # of Applications Completed: 75.5 Based on 2010 results for key Jobs2web clients providing ATS applicant status full year data. Includes 14.3 million visitors, 1.3 million completed applications & 26,000 hires. 90.6 826.0 BENCHMARK 1.0 1.2 2.4 4.7 33.0 43.3 337.2 1.0 1.2 2.2 4.2 32.1 45.8 464.5 1.0 1.2 3.7 11.2 115.9 166.7 1,740.4 1.0 1.2 5.4 18.5 219.3 288.5 1,054.8 1.0 1.2 4.0 9.9 120.9 163.4 633.9 1.0 1.2 3.5 10.4 116.0 139.5 785.3 Visit Click to Apply Complete Application Qualified Applicant Interview Offer Made Career Site Hire Search Engines Job Aggregators Major Boards Niche Boards Social Media
Full Line of Sight Source Analytics (Drill Down to Specific Sources by Job Category) Jobs2web Metrics by Source Client ATS Applicant Status Source Costs
Know Better : Source Analytics: Drill Down by Channel > Source > Department > To Hire!