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Kirkwood e commerce class - 03.22.2011
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Kirkwood e commerce class - 03.22.2011

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This is a slide deck I put together to speak to a group of college ecommerce students. Please share.

This is a slide deck I put together to speak to a group of college ecommerce students. Please share.

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  • 1. Kirkwood eCommerce Class
    03.22.2011
  • 2. WhatiseCommerce?
    Selling online
    Maximizing profits
    Minimizingcosts
    Customer Service
    SEO/SEM.
  • 3. Things to consider…
    What products am I selling?
    Who are the buyers of my product?
    What platform should I use?
    Where should I host the site?
    How will people buy the product?
    What payment gateway should I use?
    How am I going to ship my products?
    How can I leverage SEO/SEM?
    How will I handle customer service?.
  • 4. Products
    Whatproductsam I selling?
    Are thereanyspecialconsiderations, whatmakesmyproduct unique?
    How manyproductswill the site have?
    How often do the products change?
    How manypictureswill I need to display?
    How muchdoes the averageproductcast?.
  • 5. Customer
    Whois the primarycustomer?
    How do theygetthisproductnow?
    Whatmakesthemwantourproduct?
    Whatis the average $$ spent by a customer over the life cycle of the relationship?.
  • 6. Platform
    Whatlanguages do I know?
    How muchis in the budget?
    Whatkind of support do I need?
    Is the customerinvolved in the update? (I hopeso…).
  • 7. Hosting
    How important isuptime?
    How long can I afford to be ‘down’?
    Is there a budget?.
  • 8. Shopping Cart
    Poor man’s shopping cart.
    PayPal
    WordPress
    WP e-Commerce (http://www.instinct.co.nz/e-commerce/)
    QuickShop(http://www.zackdesign.biz/wp-plugins/34)
    eShop(http://wordpress.org/extend/plugins/eshop/)
    WordPress Shopping Cart(http://tribulant.com/plugins/view/10/wordpress-shopping-cart-plugin)
    Shopify(http://www.shopify.com).
  • 9. Payment Gateway
    PayPal.
  • 10. Shipping
    Shipping istricky, becareful
    Bump up shipping charges
    Declare a clearcut-off timeShipanythingthatisordered by 3pm
    Be careful.
  • 11. SEO/SEM
    Assumingproperproductselection and customer service – the most important concept in eCommerce
    Learn as much about SEO/SEM as youcan
    LearnwhatcanonicalURL’s are.
  • 12. SEO/SEM
    Resources
    Danny Sullivan (http://twitter.com/dannysullivan)
    SearchEngine Land (http://searchengineland.com/)
    Matt Cutts(http://twitter.com/mattcutts)
    Matt’s SEO Blog (http://www.mattcutts.com/blog/type/googleseo/)
    SEO 101 (http://www2.webmasterradio.fm/seo-101/)
    Joost de Valk(http://yoast.com).
  • 13. Customer Service
    The customerholds the keys
    Make sure the customerishappy
    Call the customerafter the sale to askquestions
    Askwhytheyboughtwhattheybought?
    Whydidtheychooseyou’re store?
    Weretheylooking for somethingyoudidn’toffer?
    User testing.
  • 14. Other questions:
    10 things that make e-commerce work
    Product
    Customer Service
    SEO/SEM
    Social Media
    Price
    Simplicity
    Hard work
    Testing
    Feedback
    Find your passion
    What is the best way to set up pages that will be accessible correctly in the majority of browsers? If adjustments are needed, do you do that in the CSS or in the HTML of the actual page?.
  • 15. Other questions:
    How to use tools to make shopping carts more e-commerce friendly?
    Best use (most cost effective use) of shopping cart for a small (very small) business?
    Do you only use Pay Pal for transactions?
    Tips for the developers in class on what to do and what not to do?
    What make people want to purchase products and vise versa - what factors, styles, positioning, etc throw people off and disrupt the flow of purchase.
    How to make a online ___________ business the most successful?
    What do you think we should expect out in the work field?.
  • 16. Questions/About Me:
    Tom Altmantom@tomaltman.com319-430-0407Blog: http://tomaltman.comTwitter: http://twitter.com/tomaltman

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