SEO for developers look at different SEO principals which can be implemented at application build time.

1. How to piss off your guy iowa code camp04-30-2011

4. The Good Stuff

5. The Secret Stuff

6. The High Impact Stuffiowa code camp :: 04-30-2011

8. Use non-descriptive text in key page and site elements

9. Use dynamic, non-descriptive URLs

10. Allow the search engines to access your site and its pages from multiple URLs

11. Use bad/malformed HTMLiowa code camp :: 04-30-2011

12. How to piss off your How to piss off the SEO guy: Render Content Using Technologies Inaccessible to Search Engines guy Use “post-load” technologies Flash This Flash-only website was getting 25-50 visitors per week. iowa code camp :: 04-30-2011

13. How to piss off your How to piss off the SEO guy: Use “post-load” technologies guy HTML Creating an HTML version shot the site up to over 1,000 visitors per week. iowa code camp :: 04-30-2011

15. Use HTML

16. Don't use Flash, JavaScript, AJAX, etc. for content you want indexedGoogle cannot index flash or javascript…yet. :)

17. Create “followable” linksFrom the search engine/bot perspectiveiowa code camp :: 04-30-2011

19. Use images or Flash for site navigationiowa code camp :: 04-30-2011

20. How to piss off your How to piss off the SEO guy: Get lazy with your code guy Examples: Optimo Hat Company probably ranks really wellfor"optimohat company" iowa code camp :: 04-30-2011

22. Allow internal links to use descriptive text as anchor texte.g. Don't use images for site navigation iowa code camp :: 04-30-2011

27. How to piss off your How to piss off the SEO guy: Use poor/malformed HTML guy Issues &Fix: Only one H1 per (rendered) page H1 should match the keyword/title of the page All H-tags must be nested properly H2’s in H1’s and so on… Use strict XHTML whenever possible Close all tags (</a> or <br />), case sensitive, attributes must use quotes (type=“text”) iowa code camp :: 04-30-2011

28. How to piss off your How to piss off the SEO guy: Use poor/malformed HTML guy The Fix: Images must have keyword rich file name and “juicy”, keyword filled alt text. iowa code camp :: 04-30-2011

29. How to piss off your How to piss off the SEO guy: Not supply meta information for non-text elements guy Example & Fix: Audio & Video Video transcripts are a must if you want the best search indexing power.YouTube is handled at upload. The file must be plain text and in a YouTube-friendly format. http://www.google.com/support/youtube/bin/answer.py?hl=en&answer=166810 Non-YouTube content needs an HTML version of the transcript A link to the transcript from the element and link to the element from the transcripthttp://www.uiaccess.com/transcripts/transcripts_on_the_web.html iowa code camp :: 04-30-2011

31. Disregard search engines when structuring pagesiowa code camp :: 04-30-2011

32. How to piss off your How to piss off the SEO guy: Allow the Search Engines to Access Your Site and Its Pages from Multiple URLs guy 117 URLs for the home page iowa code camp :: 04-30-2011

33. How to piss off your How to piss off the SEO guy: Allow the Search Engines to Access Your Site and Its Pages from Multiple URLs guy 21 URLs for this one internal page on Macys.com iowa code camp :: 04-30-2011

36. How to piss off your How to piss off the SEO guy: Canonical URL guy Define: Ensuring content is only accessible via a single URL. Canonicalization eliminates duplicate content issues discussed in the last few slides. iowa code camp :: 04-30-2011

38. closet organizers iowa code camp :: 04-30-2011

41. How to piss off your How to piss off the SEO guy: Disregard Search Engines When Structuring Pages guy Example: 11,343 Pages = 11,343 Wasted Links! 11,342 pages point to “home” iowa code camp :: 04-30-2011

42. How to piss off your How to piss off the SEO guy: Disregard Search Engines When Structuring Pages guy The Fix: Plan to give the first link a "keyword-rich" anchor text. iowa code camp :: 04-30-2011

45. We conducted experiments to test which links Google chooses under a set of conditions.iowa code camp :: 04-30-2011

47. First, a text link with anchor text such as "home"

48. Second, a keyword-rich text link...

49. Google utilizes the link with anchor text "home".

50. When two links to the same URL exist on a page...

51. First, a text link with anchor text such as "home"

52. Second, a keyword-rich text link...

53. Google utilizes the link with anchor text "home".iowa code camp :: 04-30-2011

55. First, a link whose anchor text is empty

56. Second, a link with keyword-rich anchor text...

57. Google skips the link with empty anchor text and utilizes the second (not empty) link.

58. Use: Strategically leave links empty so Google indexes 2nd link and then add background image/text via CSS/jQuery later to make 1st link useable OR don’t.iowa code camp :: 04-30-2011

60. First, a text link with a single letter anchor text such as "a"

61. Second, a keyword-rich text link...

62. Google utilizes the link with anchor text "a".iowa code camp :: 04-30-2011

64. First, an image link

65. Second, a text link...

66. Google utilizes the text link (regardless of whether the image's alt attribute contains text or not).iowa code camp :: 04-30-2011

68. Google utilizes the text of the alt attribute as though it were anchor text.iowa code camp :: 04-30-2011

70. First, a JavaScript link

71. Second, an HTML text link...

72. Google utilizes the text link.

73. Use: Strategically index links with the most “keyword power”iowa code camp :: 04-30-2011

75. First, a text link with rel="nofollow"

76. Second, a text link without rel="nofollow"...

77. Google utilizes neither.iowa code camp :: 04-30-2011

79. Google doesn't look at the destination URL of 301 redirects when determining if a given URL “multiple links” to the same URL.

80. 301 redirectsiowa code camp :: 04-30-2011

82. Play it safe…Make the first link to a URL a keyword-rich text link.iowa code camp :: 04-30-2011

84. Move Stuff and Don't File a Change of Address Formiowa code camp :: 04-30-2011

86. "Load time impacts your landing page quality and, therefore, your Quality Score.“https://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=87144

87. "Quality Score is used....[to determine] your keywords' actual cost-per-clicks....[and] how high your ad will be ranked.“https://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=10215iowa code camp :: 04-30-2011

90. If the URL gets changed, search engines and visitors will still look for it at the original URL.

91. The original URL may have incoming links, giving that URL PageRank.iowa code camp :: 04-30-2011

93. Search engines remove the old URL and index the new URL.

94. PageRank from the old URL is passed to the new URL.

95. Users who visit the old URL through links, bookmarks, etc. are redirected to the new URL rather than being sent a 404 response.iowa code camp :: 04-30-2011

97. Tom AltmanClickStop WebGuytom@tomaltman.comhttp://tomaltman.comSlides available at http://tomaltman.com/featured-post/iowa-code-camp-and-seo-presentation/ iowa code camp :: 04-30-2011