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Then Everything Changed
 

Then Everything Changed

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General Session Presentation at Lavacon 2012. It is about how rapidly things are changing and how you can get in front of the herd.

General Session Presentation at Lavacon 2012. It is about how rapidly things are changing and how you can get in front of the herd.

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  • Change Is Multiple Generational.Technology Leap Frogs – When Do You Adopt - Being Late To The PartyFactorization of Content – You Lose Your Creativity And Jobs. Information Is Controlled By A Central AuthorityMultiScreen Requirement– Gives you Back Creative Needs and Your Jobs
  • Now, we are living in an era of device exlosion where lots of people are using mobile devices in their daily lives, be it smartphone, tablet etc. We all know about the size of the mobile market where millions of such devices have been sold and people are consuming content on these devices.

Then Everything Changed Then Everything Changed Presentation Transcript

  • © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • Tom Aldous – taldous@adobe.com© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2
  • My Wife Hoa Says Hello© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 3
  • Busy With Our New Grandson Landon© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 4
  • Let Us Look To The Past To Help Us Understand Today?© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 5
  • Strongest Cave People Advocate That Dragging Goods Best Method  BC 30,000 to 25,000© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 6
  • Why Would Anyone Try To Keep You From Evolving?© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 7
  • Cavemen Knew A Picture Is Worth A Thousand Words  BC 30,000 to 25,000  No need for language translation  Caves could be considered private libraries  Creativity Valued© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 8
  • Papyrus - Improved Mobility  BC 3000  Papyrus was first manufactured in Egypt.  Thick paper-like material produced from the papyrus plant.  Over 1,300 Generations Since Cave Wall Writing Was Invented© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 9
  • Stone Tablets – The iStone  BC 1300  Popularized By Moses.  Content Preservation Is Excellent.  Reuse A Manual Process.  Over 85 Generations Since Papyrus Was Invented.© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 10
  • Cave Writing Union Advocates No Need For Mobile Content© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 11
  • Parchment From Animal Skins  BC 260  A substitute for papyrus, which was temporarily not being exported from Egypt, its only source.  Over 50 Generations Since Stone Table Was Invented© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 12
  • 300 BC – Control The Information And Control The Population© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 13
  • Paper Helped With Supply, Mobility And Cost. There’s Graphics Again. Time Of Creation Is Now A New Known Issue.  AD 105 is often cited as the year in which papermaking was invented.  Historical records show that the invention of paper was reported to the Chinese Emperor by Tsai Lun, an official of the Imperial Court  Over 7 Generations Since Parchment Was Invented© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 14
  • 100 BC – OK, Great Work. We Are Still In Control© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 15
  • Population Is Told That The World’s Flat© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 16
  • Printing Press Added Speed And Lowered Cost … And Start Revolutions  AD 1,441  Guttenberg’s Printing Press  No longer would reading be confined to monks and rich scholars.  No longer would a book take days to copy.  The printing press made reading available to even the poorest of persons.  In the late fifteenth century, the reproduction of written materials began to move from the copyist’s desk to the printer’s workshop.  Over 65 Generations Since Paper Was Invented.© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 17
  • World’s Round – Off To The New World© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 18
  • Koenigs Steam Press  AD 1,814  Automated Printing Press  All About Time Saving  Over 18 Generations Since Paper Was Invented.© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 19
  • 1,841 AD French Revolution© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 20
  • Popular From 1815 -1915 In USA, Canada And UK© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 21
  • The Rich Enjoyed More Handcrafted Buggies© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 22
  • Benz "Velo" model (1894) – Horseless Wagon Will Never Catch On© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 23
  • The Model T set 1908 as the historic year that the automobile became popular – Order Any Color As Long As It Is Black© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 24
  • 1958 Oldsmobile 98 Holiday© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 25
  • IBM 704 Mainframe Computer – Don’t Drop The Punch Cards  AD 1957  Centralized Computing And Control© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 26
  • 1950’s Lifestyle – Father Knows Best© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 27
  • 1957 Sputnik Is Sent Into Orbit© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 28
  • 1962 AD I Was Born – How Much Change In One Life Time© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 29
  • The 1960’s Were About Questioning The Status Quo© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 30
  • 1969 Apollo 11 – USA Puts Man On The Moon© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 31
  • Magnetic Tape Storage  Ad 1971  Dramatic Increase In Storage Capability.  Information Still Controlled By A Central Authority.© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 32
  • 1972 – Dad Advises Me That Computers Will Never Replace People© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 33
  • Wang 2200 – Word Processor  AD 1973  My First Secretary Had A Wang Word Processor  Content Is Beginning To Be Created By Individual Departments  Requires Special Skills© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 34
  • Xerox Alto  AD 1973  One Of The First Computers Designed For Individual Use Making It Arguably What Is Now Called A Personal Computer.  Portrait Display  Mouse Control  Central Authority Loses More Control.© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 35
  • 1973 – First Mobil Phone - Motorola DynaTAC© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 36
  • Graduate High School In 1980© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 37
  • IBM PC 5150  AD 1981  By 1984, with the success of the PC, MultiMate had more than $1 million in orders a month and the company had more than 150 employees.  Individual Department started to break free of central control.© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 38
  • Apple Mac  AD 1984  128K RAM of memory!  Mouse Idea Is Borrowed From Xerox.© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 39
  • I Graduate College In 1984© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 40
  • 1985 Aldus PageMaker 1.0 – Not Just Freedom, But Creativity  AD 1985  One of the first desktop programs, by Aldous Company, initially for the then-new Apple Macintosh and in 1987 for PCs running Windows 1.0  This marks complete freedom from central control.© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 41
  • 1986 FrameMaker Invented – Book Building Made Easy© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 42
  • 1986 - Standard Generalized Markup Language© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 43
  • 1991 My Brother And I Took InTech Out Of The Garage© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 44
  • DOCBOOK – SGML© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 45
  • 1991 RoboHelp 1.0 Invented – Help Made Easy© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 46
  • World Wide Web© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 47
  • Mosaic Internet Browser© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 48
  • 1998 - XML 1.0 Became A W3C Recommendation© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 49
  • 2003 Common BlackBerry Phone Invented© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 50
  • 2005 Adobe Acquired Flash Platform, Bringing Rich Media To The Web© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 51
  • Content Management Systems – Revision Control & Workflow© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 52
  • DITA – Reusable, Modular And More© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 53
  • How About Content Quality© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 54
  • Single Purpose Unstructured Document Editors© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 55
  • Single Purpose DITA XML Editors© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 56
  • Crossover Documentation Editor – Unstructured / SGML / XML© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 57
  • DITAOT – Some Thought Leaders Tell Us That Layout And Presentation Is Not Important.© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 58
  • Should We Just Follow The Herd?© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 59
  • Question Everything© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 60
  • Dad Advises Me To Buy Land In Florida. You Can Not Lose!© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 61
  • 2007- 2010 Property Loses Value Up To 70% In Florida© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 62
  • 2007 Apple Invents iPhone© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 63
  • 2008 – First Commercial Android Phone© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 64
  • I Buy That Winter House In Florida … Short Sale!© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 65
  • 2010 iPad Announced© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 66
  • 2011 Nissan Leaf – All Electric© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 67
  • 2011 Android Tablets Are Here© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 68
  • Mobile Revolution: A Fundamental shift in the way content is consumed© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • Popularized By Steven Jobs© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 70
  • How Can We Publish To All These New Devices And Integrate Rich Media In Both Unstructured And XML?© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 71
  • There Are Companies That Provide That Solution Today© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 72
  • © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • About Tom Aldous Tom Aldous  Director, TechComm Business Development and Evangelism  Former Managing Partner (20 yrs) – Integrated Technologies, Inc.  Certified Technical Trainer  Frequent speaker at industry conferences worldwide  FrameMaker / XML (including DITA) enthusiast  Singlesource Champion  Blogger – tmaldous.com  Twitter - @tmaldous  Let’s LinkedIn - http://www.linkedin.com/in/tmaldous© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 74