Five Slide Guide™ Marketing with SlideShare

Why market with SlideShare? SlideShare is a site where you can upload and share PowerPoint presentations. It is a powerful marketing tool, particularly B2B. You can use software you probably own to publish content you already have (or can create), quickly and easily. Build credibility and loyalty by offering expert content that users will want to bookmark, download, keep and share. SlideShare pages give good SEO and can link to your website. People sharing or promoting your content puts your brand in front of many potential new customers. 1

SlideShare is a site where you can upload and share PowerPoint presentations.

It is a powerful marketing tool, particularly B2B.

You can use software you probably own to publish content you already have (or can create), quickly and easily.

Build credibility and loyalty by offering expert content that users will want to bookmark, download, keep and share.

SlideShare pages give good SEO and can link to your website.

People sharing or promoting your content puts your brand in front of many potential new customers.

The content What information do you have that people would value? Buyers’ guides (e.g. ‘Choosing a digital camera’) Step-by-step ‘how to’ guides (e.g. ‘How to take better photos’) Answers to questions customers often ask (e.g. ‘Can I make digital camera movies into DVDs?’) For maximum SEO benefit, focus on topics covered at your site. No existing content? A copywriter could create it by interviewing experts within your organisation. 2

What information do you have that people would value?

Buyers’ guides (e.g. ‘Choosing a digital camera’)

Step-by-step ‘how to’ guides (e.g. ‘How to take better photos’)

Answers to questions customers often ask (e.g. ‘Can I make digital camera movies into DVDs?’)

For maximum SEO benefit, focus on topics covered at your site.

No existing content? A copywriter could create it by interviewing experts within your organisation.

The presentation Split your content up to get max benefit and avoid boring users. Include branding/links, but don’t make people read company info. Write bullets, not narrative. SlideShare shows presentations within a small area, so keep your design simple. Use large, clear text, ideally black on white. Avoid background images. Keep the file size small by using smaller and fewer images. You can create a soundtrack and sync it up to create a ‘ slidecast ’. But don’t spoil a professional presentation with poor audio! 3

Split your content up to get max benefit and avoid boring users.

Include branding/links, but don’t make people read company info.

Write bullets, not narrative.

SlideShare shows presentations within a small area, so keep your design simple.

Use large, clear text, ideally black on white. Avoid background images.

Keep the file size small by using smaller and fewer images.

You can create a soundtrack and sync it up to create a ‘ slidecast ’.

But don’t spoil a professional presentation with poor audio!

SEO Slideshare pages can rank highly in Google, making them an effective way to drive traffic to your site. The title you enter becomes the HTML page title, so include keywords. The page includes all the text from your presentation, which will be indexed, so include keywords in the presentation too. Adding a text footer to each page with relevant keywords can help to boost keyword density. Hyperlinks are clickable, so include one to your website. Images can be hyperlinks too, so you can have a clickable logo. See our separate guide to SEO Copywriting . 4

Slideshare pages can rank highly in Google, making them an effective way to drive traffic to your site.

The title you enter becomes the HTML page title, so include keywords.

The page includes all the text from your presentation, which will be indexed, so include keywords in the presentation too.

Adding a text footer to each page with relevant keywords can help to boost keyword density.

Hyperlinks are clickable, so include one to your website.

Images can be hyperlinks too, so you can have a clickable logo.

See our separate guide to SEO Copywriting .

Promotion Plug your content through social media (Digg, Twitter, Facebook, blogs etc) Embed presentations in pages at your site to create an information microsite Publicise your microsite through online and offline PR Email customers to tell them about your microsite Update regularly and communicate the updates too 5

Plug your content through social media (Digg, Twitter, Facebook, blogs etc)

Embed presentations in pages at your site to create an information microsite

Publicise your microsite through online and offline PR

Email customers to tell them about your microsite

Update regularly and communicate the updates too

Marketing and advertisement copywriting Copywriting for leaflets, brochures and printed marketing SEO, website copywriting and digital marketing Presentations, proposals and internal documents Interviewing and researching Freelance support for PR, graphic and digital agencies Academic and public sector content We’ll choose your words carefully. www. abccopywriting .com

Marketing and advertisement copywriting

Copywriting for leaflets, brochures and printed marketing

SEO, website copywriting and digital marketing

Presentations, proposals and internal documents

Interviewing and researching

Freelance support for PR, graphic and digital agencies

Academic and public sector content