0
Social Media         Mo
                        nito
    Strategy                 ring
                  ology
           ...
Strategy: The Right Channels   2
Strategy: The Right Channels   3
4
We Need A
           Strategy!!

Strategy                5
Goals
     Staff
     Funds
     Time

Strategy     6
Start at the END
     Goals        “Everyone else is
                  doing it” - not a
     Staff        reason

     Fu...
“Free” comes with
      Goals       a cost = TIME
      Staff       Success creates
                  work
      Funds    ...
DIY vs. Outsource
     Goals
                  Tap your Peeps
     Staff        Cut Print Spend!

     Funds
     Time

St...
DIY vs. Outsource
     Goals
                 Critical vs. Can
     Staff       Wait
                 A day lost is not
  ...
What about
             Technology!

Technology                 11
Blogs / Micro
   Video
   Images
   IM
   Social
  Networks
Technology         12
Cornerstone of
    Blogs / Micro
                                    Social Media
    Video                           Watc...
YouTube Channel
    Blogs / Micro
                                    Vimeo /
    Video                           Brightco...
Flickr
    Blogs / Micro
                             Photobucket
    Video
                             Webshots
    Imag...
AIM/Gtalk/MSN/FB
    Blogs / Micro
                                Digsby
    Video
                                8-5 is...
Facebook!!
    Blogs / Micro
                              MySpace
    Video
                              Ning
    Images...
How do I
              listen?

Monitoring              18
lem
                                           News

     ob                                                     Images
  ...
Google Alerts
    Yahoo Pipes
    Twitter Tools
    BoardTracker
    socialmention
    Paid Tools
Monitoring          20
Quick and easy
    Google Alerts
                     Must Have
    Yahoo Pipes
    Twitter Tools
    BoardTracker
    soc...
Complex
    Google Alerts
                          Powerful
    Yahoo Pipes
    Twitter Tools
    BoardTracker
    social...
TweetBeep
    Google Alerts
                      Twilert
    Yahoo Pipes
    Twitter Tools
    BoardTracker
    socialmen...
Tracks Discussion
    Google Alerts
                                Boards
    Yahoo Pipes
    Twitter Tools
    BoardTrac...
Extensive SM
    Google Alerts
                                 Query Tool
    Yahoo Pipes
    Twitter Tools
    BoardTrac...
Radian6 ($$)
    Google Alerts
                                Nielsen
    Yahoo Pipes                 BuzzMetrics ($$$$)
...
Contact
 Tom Williams
   W | 614.360.1872
                                              up!
                              ...
Upcoming SlideShare
Loading in...5
×

InnoGage KASCAC Presentation

509

Published on

An overview of social media for recruiting: Begin with strategy so you choose the right channels. Implement the proper Technology to drive results and finally Monitor the Social Media world to both measure your own results and stay abreast of the buzz.

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
509
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "InnoGage KASCAC Presentation"

  1. 1. Social Media Mo nito Strategy ring ology echn T Tom Williams Founder & CEO InnoGage 1
  2. 2. Strategy: The Right Channels 2
  3. 3. Strategy: The Right Channels 3
  4. 4. 4
  5. 5. We Need A Strategy!! Strategy 5
  6. 6. Goals Staff Funds Time Strategy 6
  7. 7. Start at the END Goals “Everyone else is doing it” - not a Staff reason Funds Application rates Yield rates Time Retention Alumni Development Strategy: Goals 7
  8. 8. “Free” comes with Goals a cost = TIME Staff Success creates work Funds Don’t chuck it to the work-study Time kid Strategy: Staff 8
  9. 9. DIY vs. Outsource Goals Tap your Peeps Staff Cut Print Spend! Funds Time Strategy: Funds 9
  10. 10. DIY vs. Outsource Goals Critical vs. Can Staff Wait A day lost is not Funds easily gained back in SM Time Strategy: Time 10
  11. 11. What about Technology! Technology 11
  12. 12. Blogs / Micro Video Images IM Social Networks Technology 12
  13. 13. Cornerstone of Blogs / Micro Social Media Video Watch out for Images workflow Turn on IM comments Social Twitter! Networks Technology: Blogs / Microblogging 13
  14. 14. YouTube Channel Blogs / Micro Vimeo / Video Brightcove Images MyCollegeVid IM Ustream Social Networks Technology: Video, Live Streaming 14
  15. 15. Flickr Blogs / Micro Photobucket Video Webshots Images IM Social Networks Technology: Images, Photos 15
  16. 16. AIM/Gtalk/MSN/FB Blogs / Micro Digsby Video 8-5 is a problem Images IM Social Networks Technology: Instant Messaging 16
  17. 17. Facebook!! Blogs / Micro MySpace Video Ning Images (Psst! – Not just for IM students!) DePaul Quad Social Networks Technology: Social Networks 17
  18. 18. How do I listen? Monitoring 18
  19. 19. lem News ob Images Pr Blogs e Twitter Video Th Social Networks Message Boards Univ. Marketing Development Communications Recruiting Media Relations College #1 College #2 College #3 College #4 Monitoring 19
  20. 20. Google Alerts Yahoo Pipes Twitter Tools BoardTracker socialmention Paid Tools Monitoring 20
  21. 21. Quick and easy Google Alerts Must Have Yahoo Pipes Twitter Tools BoardTracker socialmention Paid Tools Monitoring: Google 21
  22. 22. Complex Google Alerts Powerful Yahoo Pipes Twitter Tools BoardTracker socialmention Paid Tools Monitoring: Yahoo Pipes 22
  23. 23. TweetBeep Google Alerts Twilert Yahoo Pipes Twitter Tools BoardTracker socialmention Paid Tools Monitoring: Twitter 23
  24. 24. Tracks Discussion Google Alerts Boards Yahoo Pipes Twitter Tools BoardTracker socialmention Paid Tools Monitoring: Discussion Boards 24
  25. 25. Extensive SM Google Alerts Query Tool Yahoo Pipes Twitter Tools BoardTracker socialmention Paid Tools Monitoring: All Social Mediums 25
  26. 26. Radian6 ($$) Google Alerts Nielsen Yahoo Pipes BuzzMetrics ($$$$) Twitter Tools tns cymphony ($$$$) BoardTracker socialmention Paid Tools Monitoring: Proprietary Tools 26
  27. 27. Contact Tom Williams W | 614.360.1872 up! me C | 773.213.8579 iend Fr @tom8williams twilliams@innogage.com http://profile.to/tom8williams http://delicious.com/tom8williams http://flickr.com/photos/tom8williams http://www.linkedin.com/in/tom8williams 27
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×