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InnoGage KASCAC Presentation

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An overview of social media for recruiting: Begin with strategy so you choose the right channels. Implement the proper Technology to drive results and finally Monitor the Social Media world to both …

An overview of social media for recruiting: Begin with strategy so you choose the right channels. Implement the proper Technology to drive results and finally Monitor the Social Media world to both measure your own results and stay abreast of the buzz.


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  • 1. Social Media Mo nito Strategy ring ology echn T Tom Williams Founder & CEO InnoGage 1
  • 2. Strategy: The Right Channels 2
  • 3. Strategy: The Right Channels 3
  • 4. 4
  • 5. We Need A Strategy!! Strategy 5
  • 6. Goals Staff Funds Time Strategy 6
  • 7. Start at the END Goals “Everyone else is doing it” - not a Staff reason Funds Application rates Yield rates Time Retention Alumni Development Strategy: Goals 7
  • 8. “Free” comes with Goals a cost = TIME Staff Success creates work Funds Don’t chuck it to the work-study Time kid Strategy: Staff 8
  • 9. DIY vs. Outsource Goals Tap your Peeps Staff Cut Print Spend! Funds Time Strategy: Funds 9
  • 10. DIY vs. Outsource Goals Critical vs. Can Staff Wait A day lost is not Funds easily gained back in SM Time Strategy: Time 10
  • 11. What about Technology! Technology 11
  • 12. Blogs / Micro Video Images IM Social Networks Technology 12
  • 13. Cornerstone of Blogs / Micro Social Media Video Watch out for Images workflow Turn on IM comments Social Twitter! Networks Technology: Blogs / Microblogging 13
  • 14. YouTube Channel Blogs / Micro Vimeo / Video Brightcove Images MyCollegeVid IM Ustream Social Networks Technology: Video, Live Streaming 14
  • 15. Flickr Blogs / Micro Photobucket Video Webshots Images IM Social Networks Technology: Images, Photos 15
  • 16. AIM/Gtalk/MSN/FB Blogs / Micro Digsby Video 8-5 is a problem Images IM Social Networks Technology: Instant Messaging 16
  • 17. Facebook!! Blogs / Micro MySpace Video Ning Images (Psst! – Not just for IM students!) DePaul Quad Social Networks Technology: Social Networks 17
  • 18. How do I listen? Monitoring 18
  • 19. lem News ob Images Pr Blogs e Twitter Video Th Social Networks Message Boards Univ. Marketing Development Communications Recruiting Media Relations College #1 College #2 College #3 College #4 Monitoring 19
  • 20. Google Alerts Yahoo Pipes Twitter Tools BoardTracker socialmention Paid Tools Monitoring 20
  • 21. Quick and easy Google Alerts Must Have Yahoo Pipes Twitter Tools BoardTracker socialmention Paid Tools Monitoring: Google 21
  • 22. Complex Google Alerts Powerful Yahoo Pipes Twitter Tools BoardTracker socialmention Paid Tools Monitoring: Yahoo Pipes 22
  • 23. TweetBeep Google Alerts Twilert Yahoo Pipes Twitter Tools BoardTracker socialmention Paid Tools Monitoring: Twitter 23
  • 24. Tracks Discussion Google Alerts Boards Yahoo Pipes Twitter Tools BoardTracker socialmention Paid Tools Monitoring: Discussion Boards 24
  • 25. Extensive SM Google Alerts Query Tool Yahoo Pipes Twitter Tools BoardTracker socialmention Paid Tools Monitoring: All Social Mediums 25
  • 26. Radian6 ($$) Google Alerts Nielsen Yahoo Pipes BuzzMetrics ($$$$) Twitter Tools tns cymphony ($$$$) BoardTracker socialmention Paid Tools Monitoring: Proprietary Tools 26
  • 27. Contact Tom Williams W | 614.360.1872 up! me C | 773.213.8579 iend Fr @tom8williams twilliams@innogage.com http://profile.to/tom8williams http://delicious.com/tom8williams http://flickr.com/photos/tom8williams http://www.linkedin.com/in/tom8williams 27