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InnoGage   EduWeb Conference UGC - Tapping The Power
InnoGage   EduWeb Conference UGC - Tapping The Power
InnoGage   EduWeb Conference UGC - Tapping The Power
InnoGage   EduWeb Conference UGC - Tapping The Power
InnoGage   EduWeb Conference UGC - Tapping The Power
InnoGage   EduWeb Conference UGC - Tapping The Power
InnoGage   EduWeb Conference UGC - Tapping The Power
InnoGage   EduWeb Conference UGC - Tapping The Power
InnoGage   EduWeb Conference UGC - Tapping The Power
InnoGage   EduWeb Conference UGC - Tapping The Power
InnoGage   EduWeb Conference UGC - Tapping The Power
InnoGage   EduWeb Conference UGC - Tapping The Power
InnoGage   EduWeb Conference UGC - Tapping The Power
InnoGage   EduWeb Conference UGC - Tapping The Power
InnoGage   EduWeb Conference UGC - Tapping The Power
InnoGage   EduWeb Conference UGC - Tapping The Power
InnoGage   EduWeb Conference UGC - Tapping The Power
InnoGage   EduWeb Conference UGC - Tapping The Power
InnoGage   EduWeb Conference UGC - Tapping The Power
InnoGage   EduWeb Conference UGC - Tapping The Power
InnoGage   EduWeb Conference UGC - Tapping The Power
InnoGage   EduWeb Conference UGC - Tapping The Power
InnoGage   EduWeb Conference UGC - Tapping The Power
InnoGage   EduWeb Conference UGC - Tapping The Power
InnoGage   EduWeb Conference UGC - Tapping The Power
InnoGage   EduWeb Conference UGC - Tapping The Power
InnoGage   EduWeb Conference UGC - Tapping The Power
InnoGage   EduWeb Conference UGC - Tapping The Power
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InnoGage EduWeb Conference UGC - Tapping The Power

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Want to supercharge your marketing? Why not let your students be your voice! Find out how attracting User Generated Content (UGC) adds authenticity, creativity and saves a ton of money.

Want to supercharge your marketing? Why not let your students be your voice! Find out how attracting User Generated Content (UGC) adds authenticity, creativity and saves a ton of money.

Published in: Education, Technology, Business
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  • Thanks so much for the kind compliment! I'm glad you got good value out of the presentation. Feel free to reach out to me if you have any follow up questions.
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  • This was probably one of the best sessions at EduWeb that I attended, thanks for posting online as a re-cap
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  • 1. User Generated Content Tap into the POWER Tom Williams
  • 2. What is UGC? User Generated Content • Social Networks • Video • Photos • Blogs • Wikis • Discussion Boards www.InnoGage.com
  • 3. What is UGC? User Generated Content • Social Networks • Video • Photos • Blogs • Wikis • Discussion Boards www.InnoGage.com
  • 4. Problems with UGC • Students are controlling the content • You can’t stop it • You must walk the line between influence and control www.InnoGage.com
  • 5. Benefits of UGC • Users are more creative than you • Much is practically free • It’s REAL • It’s GENUINE • It’s NOT CANNED • Credibility more Impt than “Quality” www.InnoGage.com
  • 6. Social Networks Facebook MySpace Ning www.InnoGage.com
  • 7. Social Networks • Facebook – No Brainer • MySpace – younger, lots of fake accounts • Ning – personalized social networks • Can share text, photos, video…etc. www.InnoGage.com
  • 8. PEOPLE MUST HAVE A REASON TO JOIN AND STAY IN THE NETWORK www.InnoGage.com
  • 9. DePaul Quad & Café New Paltz • Depaul Quad – Parents of first year students – Scared, nervous, looking for support – Astounding success – Helped keep helicopter moms at bay www.InnoGage.com
  • 10. DePaul Quad & Café New Paltz • Café New Paltz – Social network for accepted first year students – Highly successful: Model for other institutions – Formal UGC push failed; Organic content huge success! www.InnoGage.com
  • 11. www.InnoGage.com
  • 12. Café New Paltz • All the features – Photos (1,063) – Videos (19) – Groups (20) – Discussion Forum (98) – Members (563) www.InnoGage.com
  • 13. Social Network Recap • Have a reason for the community – one that makes sense • Set ground rules, light the fire & step back • Enable/encourage users to invite friends • Highlight, promote, inspire and let it happen • Participate but be explicit about your identity www.InnoGage.com
  • 14. Video Launching a successful Video Contest Illinois Institute of Technology DePaul University www.InnoGage.com
  • 15. Launch a Video Contest • DePaul University – 120 days conception to launch – Prize $$ – Approx 250 hours – Channel: YouTube – Promoted heavily on FB, Email, newspaper, fliers www.InnoGage.com
  • 16. Launch a Video Contest • DePaul University – Voting 1,2,3 closed – People’s choice – 19 videos submitted – Traffic: 10,000 views • Ah Hahs!! – Most waited to last min – Negative voting – Negative comments www.InnoGage.com
  • 17. Launch a Video Contest • Illinois Institute of Technology – First Video Contest EVER in Higher Ed. – Prize $$ – Provided equip, stock footage – Provided Music (eliminated copyright risk) – Channel: MyCollegeVid.com – Promoted online, print, email www.InnoGage.com
  • 18. Launch a Video Contest • IIT Results – Very successful – Supported rebranding – Repurposed the video – Total cost: $1,750 – Voting required custom development www.InnoGage.com
  • 19. Video Contest Recap • Define contest clearly – Video length, Info inclusion, Ground rules • Give clearly defined rewards (Cash is King) • Provide equipment (level playing field) • Use formal voting (positive only) • Promote!! • Get Creative – Animoto! www.InnoGage.com
  • 20. Photos! A Picture is worth a Thousand Words Ohio State University www.InnoGage.com
  • 21. O-H-I-O Campaign • Fell into it • Provided a channel • Promoted it • 3,047 photos • Used content for TV commercials! www.InnoGage.com
  • 22. Photo Recap • Keep your eyes open – What are student and alum already doing? • Catalogue as you go • Use Keywords • Capture stories behind the photos • Get rights if you can www.InnoGage.com
  • 23. Student Blogs Cornerstone of your social media www.InnoGage.com
  • 24. Blogs: Value is ?? • What is your school getting out of this? • Your brand or the bloggers? • Reporting? • Metrics? www.InnoGage.com
  • 25. Formula for Success • Plan Plan Plan! • Tie in SEO • Pick Bloggers Carefully • Engage audience • Don’t get stale! • External Analytics • Internal Analytics www.InnoGage.com
  • 26. Security • Social Media Policy • Blogger Agreement • Restrict Live Posting • Moderate Comments • reCAPTCHA www.InnoGage.com
  • 27. [RE]sources • Social Media Policy Examples – http://my.opera.com/community/blogs/corp-policy/ – http://blogs.cisco.com/news/comments/ciscos_internet_postings_policy/ – http://www.intel.com/sites/sitewide/en_US/social-media.htm – http://www.bbc.co.uk/guidelines/editorialguidelines/advice/personalweb/index.s html • 10 Must Haves for your social Media Policy (via Mashable) – http://mashable.com/2009/06/02/social-media-policy-musts/ • Example Blogger Agreement – http://centeach.uiowa.edu/BloggersAgreement.pdf www.InnoGage.com
  • 28. Friend me up! Tom Williams W | 614.360.1872 C | 773.213.8579 @tom8williams twilliams@innogage.com http://profile.to/tom8williams http://delicious.com/tom8williams http://flickr.com/photos/tom8williams http://www.linkedin.com/in/tom8williams www.InnoGage.com

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