Earth Day April 22nd, 2009 Greener Marketing through Social Media Presented By David Zielski Director of Client Services, Earth Day NY Director of Business Development, InnoGage [email_address] www.InnoGage.com

Earth Day April 22, 1970 - 20 million Americans 1990 - 200 million people in 141 countries 2000 - 5,000 environmental groups, hundreds of millions of people in 184 countries

April 22, 1970 - 20 million Americans

1990 - 200 million people in 141 countries

2000 - 5,000 environmental groups, hundreds of millions of people in 184 countries

What does this mean?

The Three R's Reduce Reuse Recycle

Reduce

Reuse

Recycle

Today Web 2.0 Meaningful user experiences Find and connect with others of like interest Easily generate your own content Large amounts of information available

Meaningful user experiences

Find and connect with others of like interest

Easily generate your own content

Large amounts of information available

Print Media Web 1.0 Printing industry huge environmental impact Distribution of Print Media inefficient Landfills over capacity Forests being depleted at an alarming rate

Printing industry huge environmental impact

Distribution of Print Media inefficient

Landfills over capacity

Forests being depleted at an alarming rate

Social Media Best form of advertising New web fosters this 2 way communication Gets more people involved Scales Cost Effectively

Best form of advertising

New web fosters this 2 way communication

Gets more people involved

Scales Cost Effectively

Green Tips from YOU Live near work = Drive less Reusable Grocery Bags Enable power mgmt on all computers Compost & Recycle

Live near work = Drive less

Reusable Grocery Bags

Enable power mgmt on all computers

Compost & Recycle

Greener Communications Lower carbon footprint Uses less resources Produces less waste Can be shared and updated more easily

Lower carbon footprint

Uses less resources

Produces less waste

Can be shared and updated more easily

Green InnoGage Committed to move all servers to 100% solar powered providers All proposals and quotes to be electronically transferred unless otherwise directed Engaging customers with digital media at conferences instead of flyers and hand-outs More to come!

Committed to move all servers to 100% solar powered providers

All proposals and quotes to be electronically transferred unless otherwise directed

Engaging customers with digital media at conferences instead of flyers and hand-outs

More to come!

President’s Message Tom Williams Founder & President of InnoGage

Tom Williams

Founder & President of InnoGage

203-494-6524 @davidzielski [email_address] http://www.linkedin.com/in/davidzielski Thank you and have a GREEN day! David Zielski, InnoGage