Technology's Impact on Effective Communication
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Technology's Impact on Effective Communication

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Technology's Impact on Effective Communication

Technology's Impact on Effective Communication

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  • 1. I’ll Have My People Tweet Your People:Technology’s Impact on Effective Communication May 19, 2012
  • 2. Technology’s Impact on Effective Communication Effective CommunicationDefinition: Activity of Conveying Information Source: Wikipedia Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved. 2
  • 3. Technology’s Impact on Effective Communication Constituents are More Interested Than Ever About Their Local Community• 72% of U.S. adults follow local news closely • 24% are young adults• 91% of young adult local news followers use the internet • 73% use mobile device• 71% of adults 40+ use the internet• 51% of adults 50+ use the internet Source: Pew Research Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved. 3
  • 4. Technology’s Impact on Effective Communication Constituents are More Interested Than Ever In Local News• Most popular sources of local news • Broadcast TV 80% • Word of Mouth 57% • Radio 52% • Print 48% • Search engines 41% • Local media websites • 23% local newspapers • 20% local television • 12% social networking Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved. 4
  • 5. Technology’s Impact on Effective Communication The Impact Technology• 55% of Americans say it is easier to keep up with community news information today than 5 years ago Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved. 5
  • 6. Technology’s Impact on Effective Communication Conclusion Social Media is an important and growing extension of atraditional marketing approach to effectively communicating with constituents, partners, and sponsors. Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved. 6
  • 7. Technology’s Impact on Effective Communication Challenge Today Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved. 7
  • 8. Technology’s Impact on Effective CommunicationWhat Is Social Media? Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved. 8
  • 9. Technology’s Impact on Effective Communication What Is Social Media?Web-based and mobile based technologies which are used to turn communication into interactive dialogue between organizations, communities, and individuals. Source: Wikipedia Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved. 9
  • 10. Technology’s Impact on Effective CommunicationWhy Is Social Media So Important to Municipalities? Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved. 10
  • 11. Technology’s Impact on Effective Communication The Impact of Social Media in CommunicationsTwitter has 140 million active users, who collectively post 340 million tweets every day.LinkedIn boasts more than 150 million members, including executives from all 2011 Fortune 500 companies.Facebook has over 483 million daily active users.Every second, an hour of video is uploaded to YouTube. During that same second, users will have watched 1,000 hours of video. Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved. 11
  • 12. Technology’s Impact on Effective CommunicationHow Should Communities Look at Social Media? Communicate. Validate. Create Interest. Generate Interaction. Inspire Action. Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved. 12
  • 13. Technology’s Impact on Effective Communication The Big Four + Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved. 13
  • 14. Technology’s Impact on Effective Communication Quickly share information, gather market intelligence and insights, and build relationships with people who care about your city.Often, there is already a conversation about your community happening on Twitter.Application: Up-To-The-Minute Communication Quick Short and Sweet Breaking News Upcoming Events Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved. 14
  • 15. Technology’s Impact on Effective Communication• 60 hours of video are uploaded every minute (1 hour of video is uploaded to YouTube every second)• 4+ billion videos are viewed a day• 800+ million unique users visit YouTube each month• 3+ billion hours of video are watched each month on YouTube• More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years• 70% of YouTube traffic comes from outside the US• YouTube is localized in 39 countries and across 54 languages• In 2011, YouTube had more than 1 trillion views or almost 140 views for every person on Earth Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved. 15
  • 16. Technology’s Impact on Effective CommunicationApplication: Posting of Videos Information & Education | Hosting Source Promotion of Goods and Services Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved. 16
  • 17. Technology’s Impact on Effective Communication Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved. 17
  • 18. Technology’s Impact on Effective Communication Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved. 18
  • 19. Technology’s Impact on Effective Communication• The world’s largest professional network on the Internet with 161 million members in 200+ countries• 61% of LI members are outside of the US (03/12)• LI members did 4.1+ billion professionally-oriented searches in 2011 and will surpass 5.3 billion in 2012• LinkedIn counts executives from all 2011 Fortune 500 companies as members; its corporate hiring solutions are used by 82 of the Fortune 100 companies.• More than 2 million companies have LinkedIn Company Pages.• LinkedIn members are sharing insights and knowledge in 1+ million LinkedIn Groups.• In the last week of March 2012, 22 percent of unique visiting members came from mobile devices.• Hundreds of thousands of job applications have been submitted using Apply With LinkedIn. Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved. 19
  • 20. Technology’s Impact on Effective CommunicationApplication: Validate | Establish Following | Source for Recruitment Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved. 20
  • 21. Technology’s Impact on Effective Communication Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved. 21
  • 22. Technology’s Impact on Effective Communication Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved. 22
  • 23. Technology’s Impact on Effective Communication• 901 million monthly active users by March 2012. (est. 80% outside US and Canada)• 526 million daily active users on average in March 2012.• During March 2012, on average 398 million users were active at least 6 of the last 7 days.• 125+ billion friend connections on Facebook by March 2012.• 300+ million photos uploaded to Facebook per day in 1st Quarter 2012• ~3.2 billion Likes and Comments per day 1st Quarter 2012.• 42+ million Pages with 10 or more Likes by March 2012.• Facebook is available in more than 70 languages. Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved. 23
  • 24. Technology’s Impact on Effective CommunicationApplication: Individual & MunicipalityIndividual: Build Network | Entry into WallOrganization: Establish Organization Wall/Page Like Other Pages | Maintain Contact with Audience Broadcast Announcements | Post Photos Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved. 24
  • 25. Technology’s Impact on Effective Communication Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved. 25
  • 26. Technology’s Impact on Effective Communication Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved. 26
  • 27. Technology’s Impact on Effective Communication Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved. 27
  • 28. Technology’s Impact on Effective Communication Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved. 28
  • 29. Technology’s Impact on Effective Communication Things to Remember• Personal and Professional Distinctions Become Blurred• Once You Post on the Internet – It Can Go Viral & Remain Forever• Your Postings in Social Media Reflect Your City Image• Social Media is an EXTENSION of Your Marketing Efforts and Should be Integrated into All Aspects of Traditional Marketing Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved. 29
  • 30. Technology’s Impact on Effective Communication 7 Steps in Building Your Social Media Platform1. Define Your Audience How They Get Their Information Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved. 30
  • 31. Technology’s Impact on Effective Communication 7 Steps in Building Your Social Media Platform2. Identify A Social Media Specialist Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved. 31
  • 32. Technology’s Impact on Effective Communication 7 Steps in Building Your Social Media Platform3. Determine Which Social Media Platforms Are Best For Your Community Note: You Can Start with One Platform Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved. 32
  • 33. Technology’s Impact on Effective Communication 7 Steps in Building Your Social Media Platform4. Register & Build A Profile On Every Social Media Platform Take time when answering questions Learn how to optimize the copy you include Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved. 33
  • 34. Technology’s Impact on Effective Communication 7 Steps in Building Your Social Media Platform5. Have a Strong Message Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved. 34
  • 35. Technology’s Impact on Effective Communication 7 Steps in Building Your Social Media Platform6. Take the Leap and Get Started! Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved. 35
  • 36. Technology’s Impact on Effective Communication 7 Steps in Building Your Social Media Platform 7. Be ConsistentCommunicate at least once each week Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved. 36
  • 37. Technology’s Impact on Effective CommunicationI’ll Have My People Tweet Your People Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved. 37
  • 38. I’ll Have My People Tweet Your People:Technology’s Impact on Effective Communication May 19, 2012