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Lisa Woolery, Communications Manager City of Tustin-Modern Media Technology
Lisa Woolery, Communications Manager City of Tustin-Modern Media Technology
Lisa Woolery, Communications Manager City of Tustin-Modern Media Technology
Lisa Woolery, Communications Manager City of Tustin-Modern Media Technology
Lisa Woolery, Communications Manager City of Tustin-Modern Media Technology
Lisa Woolery, Communications Manager City of Tustin-Modern Media Technology
Lisa Woolery, Communications Manager City of Tustin-Modern Media Technology
Lisa Woolery, Communications Manager City of Tustin-Modern Media Technology
Lisa Woolery, Communications Manager City of Tustin-Modern Media Technology
Lisa Woolery, Communications Manager City of Tustin-Modern Media Technology
Lisa Woolery, Communications Manager City of Tustin-Modern Media Technology
Lisa Woolery, Communications Manager City of Tustin-Modern Media Technology
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Lisa Woolery, Communications Manager City of Tustin-Modern Media Technology

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  • 1. Modern Media Technology for Cities<br />Tustin’s Social Media Story<br />Lisa Woolery, MA, APR<br />Communications Manager<br />City of Tustin <br />1<br />
  • 2. Why Social Media?<br />Lisa Woolery, MA, APR<br />Communications Manager<br />City of Tustin <br />2<br />
  • 3. facebook<br />In 2011 there are 500,000,000 active facebook users.<br />1 in every 13 people on earth are on facebook.<br />Half of them are logged in on any given day.<br />48% of 18 to 34 year olds check facebook first thing when they wake up.<br />28% of those 18 to 34 year olds check facebook just before going to bed.<br />How many of these people live in your town?<br />Lisa Woolery, MA, APR<br />Communications Manager<br />City of Tustin <br />3<br />
  • 4. Why did Tustin create a facebook page?<br />Less coverage from Tustin News.<br />Fewer pages in the OC Register.<br />No OC television news.<br />Fewer people receiving traditional media.<br />I like controlling the message!<br />Lisa Woolery, MA, APR<br />Communications Manager<br />City of Tustin <br />4<br />
  • 5. Where to start:<br />www.facebook.com/cityoftustin<br />Lisa Woolery, MA, APR<br />Communications Manager<br />City of Tustin <br />5<br />
  • 6. Most popular posts in Tustin:<br />Lisa Woolery, MA, APR<br />Communications Manager<br />City of Tustin <br />6<br />
  • 7. But what about the NIMBYs? Will they ruin my social media page?<br />Jason Anderson<br />One of the most powerful things about Social Media is that you can respond and no one can hide that response.<br />Lisa Woolery, MA, APR<br />Communications Manager<br />City of Tustin <br />7<br />
  • 8. After a while I felt brave….<br />…And then came Twitter<br />http://www.twitter.com/cityoftustin<br />Lisa Woolery, MA, APR<br />Communications Manager<br />City of Tustin <br />8<br />
  • 9. Just when I thought I was controlling the message, <br />I did a search on YouTube!<br />Tustin Councilmen Disrespect Councilwoman<br />Mayor Violates Brown Act<br />Tustin Mayor Bullying Citizen<br />More Issues with Investment Policies<br />Lisa Woolery, MA, APR<br />Communications Manager<br />City of Tustin <br />9<br />
  • 10. And since…<br />You Tube is the second most searched search engine, <br />I thought I should do something about it.<br />YouTube - CityofTustin's Channel<br />Lisa Woolery, MA, APR<br />Communications Manager<br />City of Tustin <br />10<br />
  • 11. PS Don’t forget about Flickr!<br />…and YELP!<br />…and FourSquare<br />…and DIGG<br />City of Tustin<br />Lisa Woolery, MA, APR<br />Communications Manager<br />City of Tustin <br />11<br />
  • 12. Tips:<br />Use the same “handle” for all social media<br />If you have a page, keep it current<br />Social Media is social, interact<br />Don’t be afraid to try it… You can always shut your site down<br />Lisa Woolery, MA, APR<br />Communications Manager<br />City of Tustin <br />12<br />

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