produce
distribute
measure
DIYsyndicated & standalone audio
and video programs via the great
and glorious Internet
Terri MacMillan
Modern Media Japan
www.modernmediajapan.com

lots of reasons

but first...

had a little insomnia
started reading twitter
saw ‘best local video ever!’
?

http://www.youtube.com/watch?v=vnOyMSEWNTs

“...A couple from Georgia
who bought furniture at the
store Saturday told
workers they were there
because of the ad...”

for Slideshare viewers: If the video
didn’t work, here’s the link again:
http://www.youtube.com/watch?v=vnOyMSEWNTs

video and audio engage through emotions

Step 1: Plan the story
Step 2: Create the storyboard
Step 3: The production
Step 4: The edit
Step 5: Publish & measure

Step 1: Plan your story
What are the top 3 reasons that you enjoy the work you want to
talk about?
Write down the history
Create a simple timeline
Review testimonials and opinions from others
Feel free to add to the story as you learn more - don’t worry about
editing at this point.

Understanding the story format
What story format fits your message and the viewer best? For example:
Testimonials
Case studies
Humor
Re-enactment
Fiction
Other
Will the story be told in an informal style? As news, or a documentary?
Will you need actors for a work of fiction? Do they have to be human -
can you use cartoons, or dolls, or stick figures?

http://en.wikipedia.org/wiki/Robert_Plutchik

Create the narrative: time for the index cards
(and or whiteboard and or table and or floor)
The problem
The protaganist 1
The villain
The story arc
The resolution
Summarize: My Story Is About:

Story
Format
Narrative

Step 2: Create your storyboard

everything is media
Photos
Videos
Graphics
Speeches
Summaries
Presentations
Things (that you can shoot, scan,
record)

Shot List (what you need
title to shoot)
visual
opening Sound: teacher explaining
sound how to start the project
+ (already
Media list
available)
story arc Visual: 3 picture slideshow of
the workshop at dawn
Sound: hammering sounds
Background: color that
closing matches the emotion: make a
background from Keynote or
Powerpoint, export for video

Close-up
Wide Medium
Close-up - over shoulder
Close-up
Close-up
*she’s a 45 year old
knit doll made by my
Aunt Gloria
Close-up

Step 3: The production
Step 4: The edit
Lynda.com
VideomakerMagazine.com

Step 5: Publish & measure
http://tubemogul.com/

http://www.youtube.com/watch?v=Xo6HBKTyIzQ

Tools
Resources
Teleprompter on your PC:
Videocue Pro http://
www.telestream.net/video-cue/
Stock photos, graphics, video footage, audio overview.htm
www.creativecommons.org/ Edit Online
www.istockphoto.com/index.php
http://animoto.com/
http://www.pixorial.com/
Music
Desktop Editing
List of various sites with thousands of
resources: some free for credit only, some for
Mac iLife’s iMovie
sale at good indie prices: http://
Windows MovieMaker
www.podseek.net/directory/podcasting/
Linux various
podsafe_resources.html
Awesome Video Podcast Tutorial
Show
Film Riot: http://revision3.com/filmriot/
rain?hp

Thank you!
Terri MacMillan
Modern Media Japan
www.modernmediajapan.com