AGILEDIGITALPUBLISHING
IMA DIGITAL PUBLICATION STRATEGYExperimentation& Evaluation  Workflow  Collaboration  Format
EVALUATE THEBEST FORMATFOR THECONTENT
THE RISE OF E-READING READING                BUYING NOT   LIKELY TO MORE                   BORROWING    RECOMMEND Source: ...
TABLET SALES                  MILLIONS                                           iOS         72,98819.5 60 189.5          ...
TABLET SALES    MILLIONS    400 MILLION       downloads through the iBooks Bookstore
TABLET SALES              MILLIONS iOS                  169,652 Android              137,657        369 Microsoft 43,648  ...
iBOOK vs APP
iBOOK                AppBuilt-in Tools       Custom InteractivityConsistency          Fewer LimitationsFaster Development ...
FIRST PUBLICATIONPROJECT                Exhibition at the IMA.                Corresponding digital publication           ...
BENEFITSCOLLABORATION   Opportunity to collaborate                with a design program                Inexpensive        ...
BENEFITSFORMAT           Design freedom           More interactive capabilities           Ties in with programs           ...
CHALLENGESCOLLABORATION   Student experience and                schedules                Synching workflows                ...
CHALLENGESFORMAT   Readers can’t interact         with text         Discoverability         Potential rejection         Co...
APPROACH
CONTENT OUTLINEIntroductionsArtistsConversations
phite /      Interactive ePub Catalogue | Site Map                                                                        ...
WEB LANDING/DOWNLOAD - IMA        COVER/LANDING                 INTRODUCTION                   TABLE OF CONTENTS     ARTIS...
LINEAR   VS              LAYERED
“Digital publishing, it turns out, ISN’T SO MUCH                                 A SECOND PRINT RUN (as it seemed at first...
iBooks AuthorePub (Fixed Layout / Flowable)
FUNCTIONALITY WISH LISTFILTER THETABLE OFCONTENTS
“USERS PREFER A HOME BASE from which to                               operate without having to hunt through              ...
Filtering and Sorting. Creating dynamic layouts
iBooks - Not without launchingHTML WidgetePub - Yes, fixed layout
iBooks - Not without launchingHTML WidgetePub - Yes, fixed layoutDPS - Yes
FUNCTIONALITY WISH LISTMAKE ITQUICKER TOEXPLORE
QUICKER EXPLORATION& LAYERED CONTENTiBooks-Mandated Table ofContentsWanted quicker linking to‘home’ or other relevantlandi...
FUNCTIONALITY WISH LISTMORE INTUITIVEOPTIONS FORSCROLLINGTEXT
FUNCTIONALITY WISH LISTMAKE IT EASYTO SHARECONTENT
69%           SHARING           print vs. e-books                                                                         ...
FUNCTIONALITY WISH LISTUSE THEACCELEROMETER
FUNCTIONALITY WISH LISTDISPLAYFOOTNOTES ASYOU READ
FOOTNOTESJust as it makes sense forfigures to be displayed nearrelevant text.
FUNCTIONALITY WISH LISTAUTO-PLAYSOME VIDEOCONTENT
WHY NOT DO IT ALL?
The expensivelydeveloped custompublisher’s app withextravagantly producedmedia is increasinglyuncommon.
“ People think focus means saying yes to the thing  you’ve got to focus on. But that’s not what it means at  all. It means...
This changes everything.
Feeling lost within the book         Keeping document sizes low         Seamlessly blending in widgetsiBOOKS   Mandated fu...
ePub           Essays  Version         as PDFsBOTH POSSIBLE WITH THE OSCI TOOLKIT
“ If we’re right, it’ll be out of date in two years. If we’re wrong, it’ll be out of date and WRONG IN TWO WEEKS.” Robert ...
PREVIEW
USE THEACCELEROMETER
FILTER THE TABLEOF CONTENTSMAKE IT QUICKERTO EXPLORE
DISPLAYFOOTNOTES ASYOU READ
MORE INTUITIVEOPTIONS FORSCROLLING TEXT
PRICING & PROMOTION                           Pay with a                        Evangelists,                            Tw...
PRICING & PROMOTION
WHAT’S NEXTOnline-onlypublicationsNextpublication:RobertIndiana • Collaboration with co-  publisher and print designer • C...
EVALUATIONGeneral survey on digitalpublication interestsTrack downloadsMonitor analytics
Thank youRACHEL CRAFT@rachcraftJAY DAVID@tokybdKYLE JAEBKER@kjaebker
Agile Digital Publishing at MCN 2012 Seattle
Agile Digital Publishing at MCN 2012 Seattle
Agile Digital Publishing at MCN 2012 Seattle
Agile Digital Publishing at MCN 2012 Seattle
Agile Digital Publishing at MCN 2012 Seattle
Agile Digital Publishing at MCN 2012 Seattle
Agile Digital Publishing at MCN 2012 Seattle
Agile Digital Publishing at MCN 2012 Seattle
Agile Digital Publishing at MCN 2012 Seattle
Agile Digital Publishing at MCN 2012 Seattle
Agile Digital Publishing at MCN 2012 Seattle
Agile Digital Publishing at MCN 2012 Seattle
Agile Digital Publishing at MCN 2012 Seattle
Agile Digital Publishing at MCN 2012 Seattle
Agile Digital Publishing at MCN 2012 Seattle
Agile Digital Publishing at MCN 2012 Seattle
Agile Digital Publishing at MCN 2012 Seattle
Agile Digital Publishing at MCN 2012 Seattle
Agile Digital Publishing at MCN 2012 Seattle
Agile Digital Publishing at MCN 2012 Seattle
Agile Digital Publishing at MCN 2012 Seattle
Agile Digital Publishing at MCN 2012 Seattle
Agile Digital Publishing at MCN 2012 Seattle
Agile Digital Publishing at MCN 2012 Seattle
Agile Digital Publishing at MCN 2012 Seattle
Agile Digital Publishing at MCN 2012 Seattle
Agile Digital Publishing at MCN 2012 Seattle
Agile Digital Publishing at MCN 2012 Seattle
Agile Digital Publishing at MCN 2012 Seattle
Agile Digital Publishing at MCN 2012 Seattle
Agile Digital Publishing at MCN 2012 Seattle
Agile Digital Publishing at MCN 2012 Seattle
Agile Digital Publishing at MCN 2012 Seattle
Agile Digital Publishing at MCN 2012 Seattle
Agile Digital Publishing at MCN 2012 Seattle
Agile Digital Publishing at MCN 2012 Seattle
Agile Digital Publishing at MCN 2012 Seattle
Agile Digital Publishing at MCN 2012 Seattle
Agile Digital Publishing at MCN 2012 Seattle
Agile Digital Publishing at MCN 2012 Seattle
Agile Digital Publishing at MCN 2012 Seattle
Agile Digital Publishing at MCN 2012 Seattle
Agile Digital Publishing at MCN 2012 Seattle
Agile Digital Publishing at MCN 2012 Seattle
Agile Digital Publishing at MCN 2012 Seattle
Agile Digital Publishing at MCN 2012 Seattle
Agile Digital Publishing at MCN 2012 Seattle
Agile Digital Publishing at MCN 2012 Seattle
Agile Digital Publishing at MCN 2012 Seattle
Agile Digital Publishing at MCN 2012 Seattle
Agile Digital Publishing at MCN 2012 Seattle
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Agile Digital Publishing at MCN 2012 Seattle

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With the development of the OSCI Toolkit and the emergence of a new department that brings together digital content creation and publications, the Indianapolis Museum of Art has made digital publishing a strong priority, with a focus placed on creating enhanced counterparts to the museum’s print catalogues. Various models are being explored for each publication, including the type of platform that’s optimized for a specific reading experience, overall accessibility, our approach to interactive design, and the involvement of our catalogues’ co-publishers in the process. In this presentation, we'll discuss what we’ve learned and what new experiments we’re exploring with future publications. In particular, we’ll look at:

The development of an app-based publication for the catalogue “Aziz and Cucher: Some People” in collaboration with Parsons The New School For Design, with an honest assessment of the benefits and drawbacks we encountered with the platform and the process.

The workflow between IMA content and development teams with an external interactive design agency for the online-only publication “Graphite.” We’ll share our documentation of the process and the challenges encountered, integration of the OSCI Toolkit, and pushing the e-pub format beyond what has previously been utilized for art publications. We will preview the publication within the session, in advance of its scheduled launch in early December.
Throughout the year, the Indianapolis Museum of Art has been operating with a digital publishing strategy that emphasizes agile and creative decision-making based on the nature and needs of each individual publication, while also attaining long-term sustainability. This presentation will cover what we’ve learned from those decisions over the past year, the processes and platforms we’ve explored, and how a nimble approach can be integrated into the long-term planning at your institution.

Our future plans for digital publications and how developing creative and collaborative relationships with co-publishers can positively impact each project.

Rachel Craft
Director of Publishing and Media
Indianapolis Museum of Art

Jay David
Interactive Creative Director
TOKY Branding + Design

Kyle Jaebker
Indianapolis Museum of Art

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Agile Digital Publishing at MCN 2012 Seattle

  1. 1. AGILEDIGITALPUBLISHING
  2. 2. IMA DIGITAL PUBLICATION STRATEGYExperimentation& Evaluation Workflow Collaboration Format
  3. 3. EVALUATE THEBEST FORMATFOR THECONTENT
  4. 4. THE RISE OF E-READING READING BUYING NOT LIKELY TO MORE BORROWING RECOMMEND Source: PEW Internet
  5. 5. TABLET SALES MILLIONS iOS 72,98819.5 60 189.5 Android 37,878 Microsoft 4,863 2010 2011 2012 Source: Gartner.com
  6. 6. TABLET SALES MILLIONS 400 MILLION downloads through the iBooks Bookstore
  7. 7. TABLET SALES MILLIONS iOS 169,652 Android 137,657 369 Microsoft 43,648 2016Source: Gartner.com
  8. 8. iBOOK vs APP
  9. 9. iBOOK AppBuilt-in Tools Custom InteractivityConsistency Fewer LimitationsFaster Development ScrollingInexpensive ExposureOpportunity
  10. 10. FIRST PUBLICATIONPROJECT Exhibition at the IMA. Corresponding digital publication to a print catalogue.COLLABORATION Design fellowship with Parsons The New School for Design.FORMAT Adobe DPS / App
  11. 11. BENEFITSCOLLABORATION Opportunity to collaborate with a design program Inexpensive Learning experience for students
  12. 12. BENEFITSFORMAT Design freedom More interactive capabilities Ties in with programs designers already use
  13. 13. CHALLENGESCOLLABORATION Student experience and schedules Synching workflows Unfamiliarity with DPS
  14. 14. CHALLENGESFORMAT Readers can’t interact with text Discoverability Potential rejection Cost and version limitations
  15. 15. APPROACH
  16. 16. CONTENT OUTLINEIntroductionsArtistsConversations
  17. 17. phite / Interactive ePub Catalogue | Site Map SITE MAP V1.0 - MO Graphite Web Landing Graphite ePub Cover IMA Exhibition page w/ Identity and Exhibition Details (w/ possible use of ePub download (Pay with a accelerometer or other interactive element), Link Share functionality is likely to share the Tweet option?), home for to Contents and Introduction, and Share (TBD). web URL for the ePub download, and not video introduction (tbd). specific content within the ePub. Contents Introduction Interactive, Sortable (tbd) Content Map of Artists and Artworks Landing is an overview of all content Artists & Artworks Interviews within this section. Possible inclusion of 2.0 Landing is an overview of all content Landing is an overview of all content video introduction or section on using within this section. within this section. the ePub. 1.0 3.0 4.0 Foreword: Lisa Freiman By default, content landing page shows all work, artist images, INDIVIDUAL ARTIST PAGE Kim Jones with Karl Haendel screenshots of interviews and interactive content filling the page. Image, Short Bio, Link to Interview Overview: Sarah Green User then has the ability to sort contents: (Possibly truncated, linking to full) Judith Braun with Joyce Hinterding BY ARTIST Properties of Graphite: Greg Smith Page sorts to view by Artist. Artist image appears with name, link to Detailed Images of Artworks, Reference individual page - next to thumbnails of all artworks and any links to Images, Text Dan Fischer with Molly Springfield related content such as interview(s). Acknowledgements BY ARTWORK Audio/Video Clips & Process-based images Geof Oppenheimer with David Getsy Visual archive of all works. This view hides the artist images/names and shows the artwork images only. Below the artworks, screenshots of interviews appear. Full Bio Roland Flexner with TR Ericsson BY THEME All content within introduction section may include images, video or other interactive content. All may TBD link to other content within the ePub. Michaela Fruhwith with Joao Ribas (i.e., reference images, exhibition images, video/ audio content, Images of Curators/Writers) Dan Shaw-Town with ? Individual interviews will vary in functionality and assets. Additionally, some content will have the ability to be viewed in alternate ways (i.e., audio vs. transcript). Functionality to be detailed in Wireframes. 314.
  18. 18. WEB LANDING/DOWNLOAD - IMA COVER/LANDING INTRODUCTION TABLE OF CONTENTS ARTISTS & INTERVIEWS ARTWORKS Foreword: Lisa Freiman Individual Artist Page Kim Jones w/ Karl Haendel Overview: Sarah Green by ARTIST Landing Judith Braun w/ Joyce Properties of GRAPHITE, Greg by ARTWORK Detailed Images, References Hinterding Dan Fischer w/ Molly Smith by THEME Springfield Audio/Video Geof Oppenheimer w/ David Acknowledgements Getsy Full Bio / Essay Roland Flexner w/ TR Ericsson Michaela Fruwith w/ Joao Ribas
  19. 19. LINEAR VS LAYERED
  20. 20. “Digital publishing, it turns out, ISN’T SO MUCH A SECOND PRINT RUN (as it seemed at first) as a whole other ecosystem, with a unique atmosphere, strange new rain patterns, and its own troubling signs of pollution and climate change. DIVING INTO IT MEANS LEARNING HOW TO BREATHE ALL OVER AGAIN.”Source: Mandy Brownhttp://aworkinglibrary.com/library/archives/three
  21. 21. iBooks AuthorePub (Fixed Layout / Flowable)
  22. 22. FUNCTIONALITY WISH LISTFILTER THETABLE OFCONTENTS
  23. 23. “USERS PREFER A HOME BASE from which to operate without having to hunt through carousels or wade through long columns of thumbnails, and they always want the option to go one step back from their current position, because of accidental taps or to refer back to something they just saw.”Source: Darrell Etheringtonhttp://gigaom.com/apple/ipad-usability-study-reveals-what-we-do-and-dont-like-in-apps/
  24. 24. Filtering and Sorting. Creating dynamic layouts
  25. 25. iBooks - Not without launchingHTML WidgetePub - Yes, fixed layout
  26. 26. iBooks - Not without launchingHTML WidgetePub - Yes, fixed layoutDPS - Yes
  27. 27. FUNCTIONALITY WISH LISTMAKE ITQUICKER TOEXPLORE
  28. 28. QUICKER EXPLORATION& LAYERED CONTENTiBooks-Mandated Table ofContentsWanted quicker linking to‘home’ or other relevantlanding pages throughout thebook.
  29. 29. FUNCTIONALITY WISH LISTMORE INTUITIVEOPTIONS FORSCROLLINGTEXT
  30. 30. FUNCTIONALITY WISH LISTMAKE IT EASYTO SHARECONTENT
  31. 31. 69% SHARING print vs. e-books 25% PRINT DIGITALSource: Pew Internethttp://libraries.pewinternet.org/2012/04/04/the-rise-of-e-reading/
  32. 32. FUNCTIONALITY WISH LISTUSE THEACCELEROMETER
  33. 33. FUNCTIONALITY WISH LISTDISPLAYFOOTNOTES ASYOU READ
  34. 34. FOOTNOTESJust as it makes sense forfigures to be displayed nearrelevant text.
  35. 35. FUNCTIONALITY WISH LISTAUTO-PLAYSOME VIDEOCONTENT
  36. 36. WHY NOT DO IT ALL?
  37. 37. The expensivelydeveloped custompublisher’s app withextravagantly producedmedia is increasinglyuncommon.
  38. 38. “ People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we HAVEN’T done as the things I have done. INNOVATION IS SAYING ‘NO’ TO 1,000 THINGS.” Steve Jobs
  39. 39. This changes everything.
  40. 40. Feeling lost within the book Keeping document sizes low Seamlessly blending in widgetsiBOOKS Mandated functionality by iBooksAUTHOR Author Customizability & Typography iPad only / iBooks App required download
  41. 41. ePub Essays Version as PDFsBOTH POSSIBLE WITH THE OSCI TOOLKIT
  42. 42. “ If we’re right, it’ll be out of date in two years. If we’re wrong, it’ll be out of date and WRONG IN TWO WEEKS.” Robert Weisberg, Assistant Managing Editor, Metropolitan Museum of Art NMPS Conference, Chicago 2012
  43. 43. PREVIEW
  44. 44. USE THEACCELEROMETER
  45. 45. FILTER THE TABLEOF CONTENTSMAKE IT QUICKERTO EXPLORE
  46. 46. DISPLAYFOOTNOTES ASYOU READ
  47. 47. MORE INTUITIVEOPTIONS FORSCROLLING TEXT
  48. 48. PRICING & PROMOTION Pay with a Evangelists, Tweet Website Educate Museum Staff Presence Further Content Connections Trailer $4.99 Brochures & Featured Shop Promotions on Apple? Promo Codes
  49. 49. PRICING & PROMOTION
  50. 50. WHAT’S NEXTOnline-onlypublicationsNextpublication:RobertIndiana • Collaboration with co- publisher and print designer • Connect digital strategy with print concepts
  51. 51. EVALUATIONGeneral survey on digitalpublication interestsTrack downloadsMonitor analytics
  52. 52. Thank youRACHEL CRAFT@rachcraftJAY DAVID@tokybdKYLE JAEBKER@kjaebker
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