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Agile Digital Publishing at MCN 2012 Seattle

by on Nov 12, 2012

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With the development of the OSCI Toolkit and the emergence of a new department that brings together digital content creation and publications, the Indianapolis Museum of Art has made digital ...

With the development of the OSCI Toolkit and the emergence of a new department that brings together digital content creation and publications, the Indianapolis Museum of Art has made digital publishing a strong priority, with a focus placed on creating enhanced counterparts to the museum’s print catalogues. Various models are being explored for each publication, including the type of platform that’s optimized for a specific reading experience, overall accessibility, our approach to interactive design, and the involvement of our catalogues’ co-publishers in the process. In this presentation, we'll discuss what we’ve learned and what new experiments we’re exploring with future publications. In particular, we’ll look at:

The development of an app-based publication for the catalogue “Aziz and Cucher: Some People” in collaboration with Parsons The New School For Design, with an honest assessment of the benefits and drawbacks we encountered with the platform and the process.

The workflow between IMA content and development teams with an external interactive design agency for the online-only publication “Graphite.” We’ll share our documentation of the process and the challenges encountered, integration of the OSCI Toolkit, and pushing the e-pub format beyond what has previously been utilized for art publications. We will preview the publication within the session, in advance of its scheduled launch in early December.
Throughout the year, the Indianapolis Museum of Art has been operating with a digital publishing strategy that emphasizes agile and creative decision-making based on the nature and needs of each individual publication, while also attaining long-term sustainability. This presentation will cover what we’ve learned from those decisions over the past year, the processes and platforms we’ve explored, and how a nimble approach can be integrated into the long-term planning at your institution.

Our future plans for digital publications and how developing creative and collaborative relationships with co-publishers can positively impact each project.

Rachel Craft
Director of Publishing and Media
Indianapolis Museum of Art

Jay David
Interactive Creative Director
TOKY Branding + Design

Kyle Jaebker
Indianapolis Museum of Art

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