The
social
workplace
Hello.
Introduction
•  I’m going to talk about three things today:


   –  1 – social media


   –  2 – the we way we work


   –...
Housekeeping
•  Yammer or Twitter hashtag:
   –  #socialworkplace
   –  Follow @tokes


•  Don’t forget to check-in


•  A...
How social are you?
•  Hands up if you’re on:
   –  Facebook
   –  LinkedIn
   –  Twitter
   –  A blog platform
   –  Four...
Something   BIG is
happening
Social network growth




                   % age group who currently have a
                   personal profile page on ...
Years to reach 50 million
New world order
•  70 million members in 200 countries
•  Executives from all of the Fortune 500
   companies are on LinkedIn
•  A new mem...
It’s not just networking


       A revolution doesn’t happen when
       we adopt new tools, it happens
       when we ad...
•  July 2006 – first full scale version of Twitter
   launches publicly
•  End of 2007 – approx 500,000 tweets per quarter...
•  2,000,000,000 videos viewed each day
•  24 hours of content uploaded to YouTube
   – every minute
•  More content was u...
When babies get online
It’s not
going away
We’re wasting time


      E-mail overload is the leading
      cause of preventable productivity
      loss in organizati...
We can’t find expertise


       There’s a huge opportunity to
       leverage skills and expertise you
       already hav...
We’re managing the wrong way


      We have to undo a one hundred-year-old
      concept and convince our managers that
 ...
The pressure
is building
New generation
New generation

 “In 4 years, Millennials will account for
   nearly half of all employees in the world.”
        – Meiste...
Has the firewall been breached?
•  Q. Why do people stop connecting,
   communicating and sharing when they get to
   work...
A perfect storm?
•  Mass access to
   –  Communicate
   –  Connect
   –  Share

•  Broken business models
   –  Need to en...
What
does a
social
business
look like?
The anti-social business
The anti-social business
The anti-social business
The anti-social business
The social business
The social business
Rich profiles
Activity Feeds
The social business
The social business
The social business
Mass, micro communication
Information overload?
Self organising
Anywhere
Power law of participation
What’s
coming
next?
Consumer < > Enterprise
•  A short lag before consumer social tools becoming
   enterprise social tools:

   Social networ...
Intelligent personalisation
Intelligent personalisation
The privacy issue
•  An entire generation (or two) are living their lives
   with little thought for privacy
•  What happe...
The next big thing…?
C nclusion
Any questions
Terms of use
•  This presentation is not to be reproduced, modified,
   distributed, or commercially exploited without our...
Acknowledgements
•    ‘Social network growth’ – source: Abitron and Edison Research

•    ‘Years to reach 50 million’ – so...
The social workplace
The social workplace
The social workplace
The social workplace
The social workplace
The social workplace
The social workplace
The social workplace
The social workplace
The social workplace
The social workplace
The social workplace
The social workplace
The social workplace
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The social workplace

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A presentation about 3 things:

1 - the social media revolution
2 - the way we work being broken
3 - how tapping into (1) might help solve the problems in (2)

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The social workplace

  1. 1. The social workplace
  2. 2. Hello.
  3. 3. Introduction •  I’m going to talk about three things today: –  1 – social media –  2 – the we way we work –  3 – how using more of (1) will help (2)
  4. 4. Housekeeping •  Yammer or Twitter hashtag: –  #socialworkplace –  Follow @tokes •  Don’t forget to check-in •  Any questions, at any stage, please ask
  5. 5. How social are you? •  Hands up if you’re on: –  Facebook –  LinkedIn –  Twitter –  A blog platform –  Foursquare or Gowalla
  6. 6. Something BIG is happening
  7. 7. Social network growth % age group who currently have a personal profile page on Facebook, Myspace, LinkedIn or any other social networking website
  8. 8. Years to reach 50 million
  9. 9. New world order
  10. 10. •  70 million members in 200 countries •  Executives from all of the Fortune 500 companies are on LinkedIn •  A new member joins every second
  11. 11. It’s not just networking A revolution doesn’t happen when we adopt new tools, it happens when we adopt new behaviours. Clay Shirky Author
  12. 12. •  July 2006 – first full scale version of Twitter launches publicly •  End of 2007 – approx 500,000 tweets per quarter •  End of 2008 – approx 100 million tweets per quarter •  End of 2009 – approx 2 billion tweets per quarter •  Start of 2010 – approx 4 billion tweets per quarter
  13. 13. •  2,000,000,000 videos viewed each day •  24 hours of content uploaded to YouTube – every minute •  More content was uploaded to YouTube in the last two months than if: ABC, NBC and CBS together aired content constantly since 1948 •  April 2005 first video uploaded!
  14. 14. When babies get online
  15. 15. It’s not going away
  16. 16. We’re wasting time E-mail overload is the leading cause of preventable productivity loss in organizations today. Ross Mayfield, Chairman at SocialText
  17. 17. We can’t find expertise There’s a huge opportunity to leverage skills and expertise you already have in your company, but the problem is finding it. Rick Hutley, VP Internet Business Solutions at Cisco
  18. 18. We’re managing the wrong way We have to undo a one hundred-year-old concept and convince our managers that their role is not to control people and stay ‘on top’ of things, but rather to guide, energise and excite. Jack Welch, CEO of General Electric (Fortune, March 26, 1990)
  19. 19. The pressure is building
  20. 20. New generation
  21. 21. New generation “In 4 years, Millennials will account for nearly half of all employees in the world.” – Meister & Willyerd, Mentoring Millennials, Harvard Business Review, May 2010
  22. 22. Has the firewall been breached? •  Q. Why do people stop connecting, communicating and sharing when they get to work? •  A. They don’t… They just do it in ways that are out of the business’s control: –  Mobile devices –  Externally hosted social platforms (e.g. Facebook, ‘RollonFriday’)
  23. 23. A perfect storm? •  Mass access to –  Communicate –  Connect –  Share •  Broken business models –  Need to engage and be more efficient –  Email overload –  Silos •  Technology –  Internet speeds –  Ubiquity of access –  Greater connectivity
  24. 24. What does a social business look like?
  25. 25. The anti-social business
  26. 26. The anti-social business
  27. 27. The anti-social business
  28. 28. The anti-social business
  29. 29. The social business
  30. 30. The social business
  31. 31. Rich profiles
  32. 32. Activity Feeds
  33. 33. The social business
  34. 34. The social business
  35. 35. The social business
  36. 36. Mass, micro communication
  37. 37. Information overload?
  38. 38. Self organising
  39. 39. Anywhere
  40. 40. Power law of participation
  41. 41. What’s coming next?
  42. 42. Consumer < > Enterprise •  A short lag before consumer social tools becoming enterprise social tools: Social networks (e.g. Facebook) < > corporate social networks (e.g. Jive SBS) Microblogging (e.g. Twitter) < > corporate microblogging (e.g. Yammer) Automatic personalisation (e.g. Flipboard) < > corporate version (e.g. Jive What Matters) Location based services (e.g. Foursquare) < > Next year? Social gaming (e.g. Farmville, Nike+) < > Next year?
  43. 43. Intelligent personalisation
  44. 44. Intelligent personalisation
  45. 45. The privacy issue •  An entire generation (or two) are living their lives with little thought for privacy •  What happens when they enter the workplace and their lives have been recorded live on the internet? •  What are the legal implications when our every move is captured on a social business system?
  46. 46. The next big thing…?
  47. 47. C nclusion
  48. 48. Any questions
  49. 49. Terms of use •  This presentation is not to be reproduced, modified, distributed, or commercially exploited without our prior written consent •  Please contact the author for more information: –  John Toker –  john.toker@engagegroup.co.uk –  @tokes
  50. 50. Acknowledgements •  ‘Social network growth’ – source: Abitron and Edison Research •  ‘Years to reach 50 million’ – source: www.wikipedia.com •  ‘LinkedIn’ – source: www.linkedin.com •  Twitter – source: www.twitter,com •  YouTube – source: www.youtube.com •  ‘When babies get online’ – source: www.rossdawsonblog.com & AVG •  ‘It’s not going away’ – source: http://www.flickr.com/photos/herschell/236009503/ •  ‘New generation’ – source: Smarter Leadership for a Smarter Planet, Rawn Shah, IBM •  ‘Power law of participation’ – source: Ross Mayfield, http://www.flickr.com/photos/ross/135959002/ •  ‘Intelligent pesonalisation’ – source: www.flipboard.com •  ‘The Privacy Issue’ – source: http://mattmckeon.com/facebook-privacy/ •  ‘The next big thing’ – source: http://www.flickr.com/photos/fidelman/4906959650/ •  Geo-location, augmented reality – source: www.layar.com
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