What I learned about
   Social Media
      by Julius Solaris
Who am I not?

A Social Media Guru ;-)
Who am I not?

An award winning Event Pro
Who am I anyway?

Editor of www.eventmanagerblog.com
Who am I anyway?

(Happy) Founder of EP&M Group on Linkedin
What about SM and Events?

Be Careful!
What about SM and Events?




2 Elements
What about SM and Events?

1- Your Event Concept




 Photo by http://www.flickr.com/photos/jackdorsey/182613360/
What about SM and Events?

2- Social Media and Networks




 Photo by http://www.flickr.com/photos/dnorman/436670816/
What about SM and Events?

If you feel like having:
What about SM and Events?

If you feel like having:




            Traditional Concept
What about SM and Events?

If you feel like having:



                   Social Media
What about SM and Events?

If you feel like having:



                   Social Media
What about SM and Events?
You may end up with:




Photo by http://www.flickr.com/photos/kris247/754341/
What about SM and Events?
Some examples from hell:
What about SM and Events?
Some examples from hell:
What about SM and Events?
Some examples from hell:
What about SM and Events?
Some examples from hell:
What about SM and Events?

On the other end, if you understand that:
What about SM and Events?

On the other end, if you understand that:



                 Social Media
What about SM and Events?

On the other end, if you understand that:




        Contaminated Concept
What about SM and Events?

On the other end, if you understand that:




                  influence a
        Contaminated...
What about SM and Events?

You will end up with:




Photo by http://www.flickr.com/photos/spursfan_ace/2328879637/
What about SM and Events?

Which usually leads to:




Photo by http://www.flickr.com/photos/waldoj/722508166/
What about SM and Events?

Possible outcomes:




Photo by http://www.flickr.com/photos/waldoj/722508166/
What about SM and Events?

Possible outcomes:




Photo by http://www.flickr.com/photos/waldoj/722508166/
What about SM and Events?

Possible outcomes:




Photo by http://www.flickr.com/photos/waldoj/722508166/
What about SM and Events?

Possible outcomes:




Photo by http://www.flickr.com/photos/waldoj/722508166/
How to do it?

Start to build your community
How to do it?

Explore new concepts - 1
How to do it?

Explore new concepts - 2
How to do it?

Explore new concepts - 3
How to do it?

Learn from the Masters
How to do it?

Learn from the Masters
How to do it?

Learn from the Masters
How to do it?

Learn from the Masters
How to do it?

Learn from the Masters
What areas will benefit?




 - Promotion
 - Execution
 - Follow up




                          Photo by http://www.flickr...
What areas will benefit?

Promotion:
  Budget




                Time to invest
What areas will benefit?

Promotion:
  Budget




                Time to invest
What areas will benefit?

Promotion:
  Budget




                     Blog




                Time to invest
What areas will benefit?

Promotion:
  Budget




                     Blog




                Time to invest
What areas will benefit?

Promotion:
  Budget




                     Blog




                Time to invest
What areas will benefit?

Promotion:
  Budget




                     Blog




                Time to invest
What areas will benefit?

Promotion:
  Budget




                     Blog




                Time to invest
What areas will benefit?

Execution:
  Budget




                Time to invest
What areas will benefit?

Execution:




               ad-hoc
  Budget




             Community




                    ...
What areas will benefit?

Execution:




                ad-hoc
  Budget




              Community



                Liv...
What areas will benefit?

Execution:


                           Mobile App



                ad-hoc
  Budget




       ...
What areas will benefit?

Execution:


                           Mobile App
                            Handheld
         ...
What areas will benefit?

Execution:


                           Mobile App
                            Handheld
         ...
What areas will benefit?

Execution:


                           Mobile App
                            Handheld
         ...
What areas will benefit?

Follow up:
  Budget




                Time to invest
What areas will benefit?

Follow up:




               ad-hoc
  Budget




             Community




                    ...
What areas will benefit?

Follow up:




                ad-hoc
  Budget




              Community



                Liv...
What areas will benefit?

Follow up:




                ad-hoc
  Budget




                                Blog
         ...
What areas will benefit?

Follow up:




                ad-hoc
  Budget




                                Blog
         ...
Nah, I don’t buy it!




Photo by http://www.flickr.com/photos/dave77459/411902967/
Some cases -1:
Some cases -1:




                 15 Events
Some cases -1:




                 15 Events
                 2 Months
Some cases -1:




                 15 Events
                 2 Months
                 ZERO Budget
Some cases -2:
Some cases -2:




                 202 Cities
Some cases -2:




                 202 Cities
                 $250K
Some cases -3:
Some cases -3:




                 No Doubt
Some cases -3:




                 No Doubt

                 Buy a ticket and get
                 the entire
          ...
Some cases -3:




                 No Doubt

                 Buy a ticket and get
                 the entire
          ...
Still not convinced?




Photo by http://www.flickr.com/photos/kenner/103437628/
Photo by http://www.flickr.com/photos/urbanmkr/2420876901/
Still Doubts?



Then Shoot the Questions!
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What I learned about Social Media & Events

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My keynote at Masterclass Social Media event in Amsterdam - May 2009

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  • It’s a delicate matter.
    You need to understand what’s involved and how to move within the online world
    You need to take your time in understanding
    Or hire someone that does understand it
  • I want you to focus on two Elements


  • If you are trying to sell antiquate concepts, social media is not gonna help.
    If you take whatever you used to do and think that SM are an opportunity to capitalize, you are dead wrong.
    It’s actually gonna hit back.
  • If you are trying to sell antiquate concepts, social media is not gonna help.
    If you take whatever you used to do and think that SM are an opportunity to capitalize, you are dead wrong.
    It’s actually gonna hit back.
  • If you are trying to sell antiquate concepts, social media is not gonna help.
    If you take whatever you used to do and think that SM are an opportunity to capitalize, you are dead wrong.
    It’s actually gonna hit back.
  • If you are trying to sell antiquate concepts, social media is not gonna help.
    If you take whatever you used to do and think that SM are an opportunity to capitalize, you are dead wrong.
    It’s actually gonna hit back.
  • If you are trying to sell antiquate concepts, social media is not gonna help.
    If you take whatever you used to do and think that SM are an opportunity to capitalize, you are dead wrong.
    It’s actually gonna hit back.






  • The concept should be social in itself and present unique concepts worth talking about, as Seth Godin suggests
  • The concept should be social in itself and present unique concepts worth talking about, as Seth Godin suggests
  • The concept should be social in itself and present unique concepts worth talking about, as Seth Godin suggests
  • The concept should be social in itself and present unique concepts worth talking about, as Seth Godin suggests











  • - Unconference
    - Pecha Kucha
    - Backnetwork
    - Blog with 10K followers
  • - Unconference
    - Pecha Kucha
    - Backnetwork
    - Blog with 10K followers
  • - Unconference
    - Pecha Kucha
    - Backnetwork
    - Blog with 10K followers
  • - Unconference
    - Pecha Kucha
    - Backnetwork
    - Blog with 10K followers





























  • What I learned about Social Media & Events

    1. 1. What I learned about Social Media by Julius Solaris
    2. 2. Who am I not? A Social Media Guru ;-)
    3. 3. Who am I not? An award winning Event Pro
    4. 4. Who am I anyway? Editor of www.eventmanagerblog.com
    5. 5. Who am I anyway? (Happy) Founder of EP&M Group on Linkedin
    6. 6. What about SM and Events? Be Careful!
    7. 7. What about SM and Events? 2 Elements
    8. 8. What about SM and Events? 1- Your Event Concept Photo by http://www.flickr.com/photos/jackdorsey/182613360/
    9. 9. What about SM and Events? 2- Social Media and Networks Photo by http://www.flickr.com/photos/dnorman/436670816/
    10. 10. What about SM and Events? If you feel like having:
    11. 11. What about SM and Events? If you feel like having: Traditional Concept
    12. 12. What about SM and Events? If you feel like having: Social Media
    13. 13. What about SM and Events? If you feel like having: Social Media
    14. 14. What about SM and Events? You may end up with: Photo by http://www.flickr.com/photos/kris247/754341/
    15. 15. What about SM and Events? Some examples from hell:
    16. 16. What about SM and Events? Some examples from hell:
    17. 17. What about SM and Events? Some examples from hell:
    18. 18. What about SM and Events? Some examples from hell:
    19. 19. What about SM and Events? On the other end, if you understand that:
    20. 20. What about SM and Events? On the other end, if you understand that: Social Media
    21. 21. What about SM and Events? On the other end, if you understand that: Contaminated Concept
    22. 22. What about SM and Events? On the other end, if you understand that: influence a Contaminated Concept
    23. 23. What about SM and Events? You will end up with: Photo by http://www.flickr.com/photos/spursfan_ace/2328879637/
    24. 24. What about SM and Events? Which usually leads to: Photo by http://www.flickr.com/photos/waldoj/722508166/
    25. 25. What about SM and Events? Possible outcomes: Photo by http://www.flickr.com/photos/waldoj/722508166/
    26. 26. What about SM and Events? Possible outcomes: Photo by http://www.flickr.com/photos/waldoj/722508166/
    27. 27. What about SM and Events? Possible outcomes: Photo by http://www.flickr.com/photos/waldoj/722508166/
    28. 28. What about SM and Events? Possible outcomes: Photo by http://www.flickr.com/photos/waldoj/722508166/
    29. 29. How to do it? Start to build your community
    30. 30. How to do it? Explore new concepts - 1
    31. 31. How to do it? Explore new concepts - 2
    32. 32. How to do it? Explore new concepts - 3
    33. 33. How to do it? Learn from the Masters
    34. 34. How to do it? Learn from the Masters
    35. 35. How to do it? Learn from the Masters
    36. 36. How to do it? Learn from the Masters
    37. 37. How to do it? Learn from the Masters
    38. 38. What areas will benefit? - Promotion - Execution - Follow up Photo by http://www.flickr.com/photos/seandreilinger/2326448445/
    39. 39. What areas will benefit? Promotion: Budget Time to invest
    40. 40. What areas will benefit? Promotion: Budget Time to invest
    41. 41. What areas will benefit? Promotion: Budget Blog Time to invest
    42. 42. What areas will benefit? Promotion: Budget Blog Time to invest
    43. 43. What areas will benefit? Promotion: Budget Blog Time to invest
    44. 44. What areas will benefit? Promotion: Budget Blog Time to invest
    45. 45. What areas will benefit? Promotion: Budget Blog Time to invest
    46. 46. What areas will benefit? Execution: Budget Time to invest
    47. 47. What areas will benefit? Execution: ad-hoc Budget Community Time to invest
    48. 48. What areas will benefit? Execution: ad-hoc Budget Community Live Streaming Time to invest
    49. 49. What areas will benefit? Execution: Mobile App ad-hoc Budget Community Live Streaming Time to invest
    50. 50. What areas will benefit? Execution: Mobile App Handheld Devices ad-hoc Budget Community Live Streaming Time to invest
    51. 51. What areas will benefit? Execution: Mobile App Handheld Devices ad-hoc Budget Community Live Streaming Time to invest
    52. 52. What areas will benefit? Execution: Mobile App Handheld Devices ad-hoc Budget Community Live Live Streaming Blogging Time to invest
    53. 53. What areas will benefit? Follow up: Budget Time to invest
    54. 54. What areas will benefit? Follow up: ad-hoc Budget Community Time to invest
    55. 55. What areas will benefit? Follow up: ad-hoc Budget Community Live Streaming Time to invest
    56. 56. What areas will benefit? Follow up: ad-hoc Budget Blog Community Live Streaming Time to invest
    57. 57. What areas will benefit? Follow up: ad-hoc Budget Blog Community Live Streaming Time to invest
    58. 58. Nah, I don’t buy it! Photo by http://www.flickr.com/photos/dave77459/411902967/
    59. 59. Some cases -1:
    60. 60. Some cases -1: 15 Events
    61. 61. Some cases -1: 15 Events 2 Months
    62. 62. Some cases -1: 15 Events 2 Months ZERO Budget
    63. 63. Some cases -2:
    64. 64. Some cases -2: 202 Cities
    65. 65. Some cases -2: 202 Cities $250K
    66. 66. Some cases -3:
    67. 67. Some cases -3: No Doubt
    68. 68. Some cases -3: No Doubt Buy a ticket and get the entire discography
    69. 69. Some cases -3: No Doubt Buy a ticket and get the entire discography
    70. 70. Still not convinced? Photo by http://www.flickr.com/photos/kenner/103437628/
    71. 71. Photo by http://www.flickr.com/photos/urbanmkr/2420876901/
    72. 72. Still Doubts? Then Shoot the Questions!
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

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