What I learned about Social Media & Events

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My keynote at Masterclass Social Media event in Amsterdam - May 2009

My keynote at Masterclass Social Media event in Amsterdam - May 2009

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  • It’s a delicate matter.
    You need to understand what’s involved and how to move within the online world
    You need to take your time in understanding
    Or hire someone that does understand it
  • I want you to focus on two Elements


  • If you are trying to sell antiquate concepts, social media is not gonna help.
    If you take whatever you used to do and think that SM are an opportunity to capitalize, you are dead wrong.
    It’s actually gonna hit back.
  • If you are trying to sell antiquate concepts, social media is not gonna help.
    If you take whatever you used to do and think that SM are an opportunity to capitalize, you are dead wrong.
    It’s actually gonna hit back.
  • If you are trying to sell antiquate concepts, social media is not gonna help.
    If you take whatever you used to do and think that SM are an opportunity to capitalize, you are dead wrong.
    It’s actually gonna hit back.
  • If you are trying to sell antiquate concepts, social media is not gonna help.
    If you take whatever you used to do and think that SM are an opportunity to capitalize, you are dead wrong.
    It’s actually gonna hit back.
  • If you are trying to sell antiquate concepts, social media is not gonna help.
    If you take whatever you used to do and think that SM are an opportunity to capitalize, you are dead wrong.
    It’s actually gonna hit back.






  • The concept should be social in itself and present unique concepts worth talking about, as Seth Godin suggests
  • The concept should be social in itself and present unique concepts worth talking about, as Seth Godin suggests
  • The concept should be social in itself and present unique concepts worth talking about, as Seth Godin suggests
  • The concept should be social in itself and present unique concepts worth talking about, as Seth Godin suggests











  • - Unconference
    - Pecha Kucha
    - Backnetwork
    - Blog with 10K followers
  • - Unconference
    - Pecha Kucha
    - Backnetwork
    - Blog with 10K followers
  • - Unconference
    - Pecha Kucha
    - Backnetwork
    - Blog with 10K followers
  • - Unconference
    - Pecha Kucha
    - Backnetwork
    - Blog with 10K followers





























Transcript

  • 1. What I learned about Social Media by Julius Solaris
  • 2. Who am I not? A Social Media Guru ;-)
  • 3. Who am I not? An award winning Event Pro
  • 4. Who am I anyway? Editor of www.eventmanagerblog.com
  • 5. Who am I anyway? (Happy) Founder of EP&M Group on Linkedin
  • 6. What about SM and Events? Be Careful!
  • 7. What about SM and Events? 2 Elements
  • 8. What about SM and Events? 1- Your Event Concept Photo by http://www.flickr.com/photos/jackdorsey/182613360/
  • 9. What about SM and Events? 2- Social Media and Networks Photo by http://www.flickr.com/photos/dnorman/436670816/
  • 10. What about SM and Events? If you feel like having:
  • 11. What about SM and Events? If you feel like having: Traditional Concept
  • 12. What about SM and Events? If you feel like having: Social Media
  • 13. What about SM and Events? If you feel like having: Social Media
  • 14. What about SM and Events? You may end up with: Photo by http://www.flickr.com/photos/kris247/754341/
  • 15. What about SM and Events? Some examples from hell:
  • 16. What about SM and Events? Some examples from hell:
  • 17. What about SM and Events? Some examples from hell:
  • 18. What about SM and Events? Some examples from hell:
  • 19. What about SM and Events? On the other end, if you understand that:
  • 20. What about SM and Events? On the other end, if you understand that: Social Media
  • 21. What about SM and Events? On the other end, if you understand that: Contaminated Concept
  • 22. What about SM and Events? On the other end, if you understand that: influence a Contaminated Concept
  • 23. What about SM and Events? You will end up with: Photo by http://www.flickr.com/photos/spursfan_ace/2328879637/
  • 24. What about SM and Events? Which usually leads to: Photo by http://www.flickr.com/photos/waldoj/722508166/
  • 25. What about SM and Events? Possible outcomes: Photo by http://www.flickr.com/photos/waldoj/722508166/
  • 26. What about SM and Events? Possible outcomes: Photo by http://www.flickr.com/photos/waldoj/722508166/
  • 27. What about SM and Events? Possible outcomes: Photo by http://www.flickr.com/photos/waldoj/722508166/
  • 28. What about SM and Events? Possible outcomes: Photo by http://www.flickr.com/photos/waldoj/722508166/
  • 29. How to do it? Start to build your community
  • 30. How to do it? Explore new concepts - 1
  • 31. How to do it? Explore new concepts - 2
  • 32. How to do it? Explore new concepts - 3
  • 33. How to do it? Learn from the Masters
  • 34. How to do it? Learn from the Masters
  • 35. How to do it? Learn from the Masters
  • 36. How to do it? Learn from the Masters
  • 37. How to do it? Learn from the Masters
  • 38. What areas will benefit? - Promotion - Execution - Follow up Photo by http://www.flickr.com/photos/seandreilinger/2326448445/
  • 39. What areas will benefit? Promotion: Budget Time to invest
  • 40. What areas will benefit? Promotion: Budget Time to invest
  • 41. What areas will benefit? Promotion: Budget Blog Time to invest
  • 42. What areas will benefit? Promotion: Budget Blog Time to invest
  • 43. What areas will benefit? Promotion: Budget Blog Time to invest
  • 44. What areas will benefit? Promotion: Budget Blog Time to invest
  • 45. What areas will benefit? Promotion: Budget Blog Time to invest
  • 46. What areas will benefit? Execution: Budget Time to invest
  • 47. What areas will benefit? Execution: ad-hoc Budget Community Time to invest
  • 48. What areas will benefit? Execution: ad-hoc Budget Community Live Streaming Time to invest
  • 49. What areas will benefit? Execution: Mobile App ad-hoc Budget Community Live Streaming Time to invest
  • 50. What areas will benefit? Execution: Mobile App Handheld Devices ad-hoc Budget Community Live Streaming Time to invest
  • 51. What areas will benefit? Execution: Mobile App Handheld Devices ad-hoc Budget Community Live Streaming Time to invest
  • 52. What areas will benefit? Execution: Mobile App Handheld Devices ad-hoc Budget Community Live Live Streaming Blogging Time to invest
  • 53. What areas will benefit? Follow up: Budget Time to invest
  • 54. What areas will benefit? Follow up: ad-hoc Budget Community Time to invest
  • 55. What areas will benefit? Follow up: ad-hoc Budget Community Live Streaming Time to invest
  • 56. What areas will benefit? Follow up: ad-hoc Budget Blog Community Live Streaming Time to invest
  • 57. What areas will benefit? Follow up: ad-hoc Budget Blog Community Live Streaming Time to invest
  • 58. Nah, I don’t buy it! Photo by http://www.flickr.com/photos/dave77459/411902967/
  • 59. Some cases -1:
  • 60. Some cases -1: 15 Events
  • 61. Some cases -1: 15 Events 2 Months
  • 62. Some cases -1: 15 Events 2 Months ZERO Budget
  • 63. Some cases -2:
  • 64. Some cases -2: 202 Cities
  • 65. Some cases -2: 202 Cities $250K
  • 66. Some cases -3:
  • 67. Some cases -3: No Doubt
  • 68. Some cases -3: No Doubt Buy a ticket and get the entire discography
  • 69. Some cases -3: No Doubt Buy a ticket and get the entire discography
  • 70. Still not convinced? Photo by http://www.flickr.com/photos/kenner/103437628/
  • 71. Photo by http://www.flickr.com/photos/urbanmkr/2420876901/
  • 72. Still Doubts? Then Shoot the Questions!