What I learned about Social Media & Events
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What I learned about Social Media & Events

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My keynote at Masterclass Social Media event in Amsterdam - May 2009

My keynote at Masterclass Social Media event in Amsterdam - May 2009

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  • <br />
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  • It’s a delicate matter. <br /> You need to understand what’s involved and how to move within the online world <br /> You need to take your time in understanding <br /> Or hire someone that does understand it <br />
  • I want you to focus on two Elements <br />
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  • If you are trying to sell antiquate concepts, social media is not gonna help. <br /> If you take whatever you used to do and think that SM are an opportunity to capitalize, you are dead wrong. <br /> It’s actually gonna hit back. <br />
  • If you are trying to sell antiquate concepts, social media is not gonna help. <br /> If you take whatever you used to do and think that SM are an opportunity to capitalize, you are dead wrong. <br /> It’s actually gonna hit back. <br />
  • If you are trying to sell antiquate concepts, social media is not gonna help. <br /> If you take whatever you used to do and think that SM are an opportunity to capitalize, you are dead wrong. <br /> It’s actually gonna hit back. <br />
  • If you are trying to sell antiquate concepts, social media is not gonna help. <br /> If you take whatever you used to do and think that SM are an opportunity to capitalize, you are dead wrong. <br /> It’s actually gonna hit back. <br />
  • If you are trying to sell antiquate concepts, social media is not gonna help. <br /> If you take whatever you used to do and think that SM are an opportunity to capitalize, you are dead wrong. <br /> It’s actually gonna hit back. <br />
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  • The concept should be social in itself and present unique concepts worth talking about, as Seth Godin suggests <br />
  • The concept should be social in itself and present unique concepts worth talking about, as Seth Godin suggests <br />
  • The concept should be social in itself and present unique concepts worth talking about, as Seth Godin suggests <br />
  • The concept should be social in itself and present unique concepts worth talking about, as Seth Godin suggests <br />
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  • - Unconference <br /> - Pecha Kucha <br /> - Backnetwork <br /> - Blog with 10K followers <br />
  • - Unconference <br /> - Pecha Kucha <br /> - Backnetwork <br /> - Blog with 10K followers <br />
  • - Unconference <br /> - Pecha Kucha <br /> - Backnetwork <br /> - Blog with 10K followers <br />
  • - Unconference <br /> - Pecha Kucha <br /> - Backnetwork <br /> - Blog with 10K followers <br />
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What I learned about Social Media & Events What I learned about Social Media & Events Presentation Transcript

  • What I learned about Social Media by Julius Solaris
  • Who am I not? A Social Media Guru ;-)
  • Who am I not? An award winning Event Pro
  • Who am I anyway? Editor of www.eventmanagerblog.com
  • Who am I anyway? (Happy) Founder of EP&M Group on Linkedin
  • What about SM and Events? Be Careful!
  • What about SM and Events? 2 Elements
  • What about SM and Events? 1- Your Event Concept Photo by http://www.flickr.com/photos/jackdorsey/182613360/
  • What about SM and Events? 2- Social Media and Networks Photo by http://www.flickr.com/photos/dnorman/436670816/
  • What about SM and Events? If you feel like having:
  • What about SM and Events? If you feel like having: Traditional Concept
  • What about SM and Events? If you feel like having: Social Media
  • What about SM and Events? If you feel like having: Social Media
  • What about SM and Events? You may end up with: Photo by http://www.flickr.com/photos/kris247/754341/
  • What about SM and Events? Some examples from hell:
  • What about SM and Events? Some examples from hell:
  • What about SM and Events? Some examples from hell:
  • What about SM and Events? Some examples from hell:
  • What about SM and Events? On the other end, if you understand that:
  • What about SM and Events? On the other end, if you understand that: Social Media
  • What about SM and Events? On the other end, if you understand that: Contaminated Concept
  • What about SM and Events? On the other end, if you understand that: influence a Contaminated Concept
  • What about SM and Events? You will end up with: Photo by http://www.flickr.com/photos/spursfan_ace/2328879637/
  • What about SM and Events? Which usually leads to: Photo by http://www.flickr.com/photos/waldoj/722508166/
  • What about SM and Events? Possible outcomes: Photo by http://www.flickr.com/photos/waldoj/722508166/
  • What about SM and Events? Possible outcomes: Photo by http://www.flickr.com/photos/waldoj/722508166/
  • What about SM and Events? Possible outcomes: Photo by http://www.flickr.com/photos/waldoj/722508166/
  • What about SM and Events? Possible outcomes: Photo by http://www.flickr.com/photos/waldoj/722508166/
  • How to do it? Start to build your community
  • How to do it? Explore new concepts - 1
  • How to do it? Explore new concepts - 2
  • How to do it? Explore new concepts - 3
  • How to do it? Learn from the Masters
  • How to do it? Learn from the Masters
  • How to do it? Learn from the Masters
  • How to do it? Learn from the Masters
  • How to do it? Learn from the Masters
  • What areas will benefit? - Promotion - Execution - Follow up Photo by http://www.flickr.com/photos/seandreilinger/2326448445/
  • What areas will benefit? Promotion: Budget Time to invest
  • What areas will benefit? Promotion: Budget Time to invest
  • What areas will benefit? Promotion: Budget Blog Time to invest
  • What areas will benefit? Promotion: Budget Blog Time to invest
  • What areas will benefit? Promotion: Budget Blog Time to invest
  • What areas will benefit? Promotion: Budget Blog Time to invest
  • What areas will benefit? Promotion: Budget Blog Time to invest
  • What areas will benefit? Execution: Budget Time to invest
  • What areas will benefit? Execution: ad-hoc Budget Community Time to invest
  • What areas will benefit? Execution: ad-hoc Budget Community Live Streaming Time to invest
  • What areas will benefit? Execution: Mobile App ad-hoc Budget Community Live Streaming Time to invest
  • What areas will benefit? Execution: Mobile App Handheld Devices ad-hoc Budget Community Live Streaming Time to invest
  • What areas will benefit? Execution: Mobile App Handheld Devices ad-hoc Budget Community Live Streaming Time to invest
  • What areas will benefit? Execution: Mobile App Handheld Devices ad-hoc Budget Community Live Live Streaming Blogging Time to invest
  • What areas will benefit? Follow up: Budget Time to invest
  • What areas will benefit? Follow up: ad-hoc Budget Community Time to invest
  • What areas will benefit? Follow up: ad-hoc Budget Community Live Streaming Time to invest
  • What areas will benefit? Follow up: ad-hoc Budget Blog Community Live Streaming Time to invest
  • What areas will benefit? Follow up: ad-hoc Budget Blog Community Live Streaming Time to invest
  • Nah, I don’t buy it! Photo by http://www.flickr.com/photos/dave77459/411902967/
  • Some cases -1:
  • Some cases -1: 15 Events
  • Some cases -1: 15 Events 2 Months
  • Some cases -1: 15 Events 2 Months ZERO Budget
  • Some cases -2:
  • Some cases -2: 202 Cities
  • Some cases -2: 202 Cities $250K
  • Some cases -3:
  • Some cases -3: No Doubt
  • Some cases -3: No Doubt Buy a ticket and get the entire discography
  • Some cases -3: No Doubt Buy a ticket and get the entire discography
  • Still not convinced? Photo by http://www.flickr.com/photos/kenner/103437628/
  • Photo by http://www.flickr.com/photos/urbanmkr/2420876901/
  • Still Doubts? Then Shoot the Questions!