Register Them Like a Pro

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Registration is a decision that will make or break your event. …

Registration is a decision that will make or break your event.
Learn more and Get the Full Report for free here
http://eventmb.com/regreport

More in: Business , Travel
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  • 1. REGISTER THEM LIKE A PRO
  • 2. EVENT REGISTRATION IS A NIGHT MARE
  • 3. VE IS ECTI OBJ MY EET SW E IT AK OM T AS IE P
  • 4. W TO HO AILION #FTRAT S AT EGI R
  • 5. POOR RESEARCH WE OVERSIMPLIFY COMPLEX DECISIONS BAZERMAN 2002
  • 6. BIAS IF YOU DROP YOUR BIAS, YOU COULD INCREASE RETURN 7% BY MCKINSEY
  • 7. WEAK OBJECTIVES
  • 8. MISALIGNMENT IS ONE OF THE FIRST CAUSES OF UNSUCCESSFUL BUSINESS DECISIONS HBR
  • 9. BUT WAIT, THIS IS THE DECISION!
  • 10. HOW GISTRATION RE AFFECTS THE EVENT MARKETING COMMS SALES CUSTOMER SATISFACTION CRM EVENT REGISTRATION PREFERENCES BUDGET MEALS
  • 11. +
  • 12. YOU ARE DEALING WITH THIS GUY
  • 13. Mic Black coffee Google Glass iPhone Army Badge THE VITRUVIAN ATTENDEE: LEARN MORE ABOUT THEM HERE iPad
  • 14. OW TO H IN #W
  • 15. CUSTOM REGISTRATION PAGE 1 REPORTING TOOLS 2 SEND NOTIFICATIONS AND UPDATES 3 ONLINE+MOBILE READY 4 OBTAIN REAL-TIME DATA STATISTICS ON 5 ATTENDEES AND THEIR PREFERENCES TOP THE RES EATU F
  • 16. 50% CUSTOM REGISTRATION PAGE REPORTING TOOLS SEND NOTIFICATIONS AND UPDATES ONLINE+MOBILE READY OBTAIN REAL-TIME DATA STATISTICS ON ATTENDEES AND THEIR PREFERENCES 93% ! ! 94% ! ! 86% ! ! 82% ! ! 77% ! HOW MANY IERES UPPL OFF R S TOP 5 THE
  • 17. IMPORTANT BUT OFTEN MISSING FEATURES 50% OBTAIN REAL-TIME DATA STATISTICS ON ATTENDEES AND THEIR PREFERENCES 77% ! ! ! GROUP REGISTRATION 67% ! ! ! MULTI-TRACK, MULTI-SESSION REGISTRATION PROCESS 66% ! ! ! ! TRAVEL/HOTEL BOOKING INTEGRATION 27% ! ! 24/7 CUSTOMER SERVICE AND SUPPORT 51%
  • 18. IMPORTANT BUT OFTEN MISSING FEATURES 50% OBTAIN REAL-TIME DATA STATISTICS ON ATTENDEES AND THEIR PREFERENCES 77% ! ! ! GROUP REGISTRATION 67% ! ! ! MULTI-TRACK, MULTI-SESSION REGISTRATION PROCESS 66% ! ! ! ! TRAVEL/HOTEL BOOKING INTEGRATION 27% ! ! 24/7 CUSTOMER SERVICE AND SUPPORT 51%
  • 19. T TO WHA ER ID NS
  • 20. REE F PAID ! VS
  • 21. ELASTICITY
  • 22. SIZE
  • 23. PRICE IS A CH *T B
  • 24. PRICE IS A YOU COULD SPEND *TCH B FROM $3.20 TO $16 PER $100 TICKET
  • 25. PRICE IS A *TCH B ! COMPETITIVE IS $3.20
  • 26. PRICE IS A *TCH B ! MORE ! ! ! ! FEATURES T he ! WIN # int Po ! ! ! ! LESS ! $3.20 PRICE $16
  • 27. DS EN TR
  • 28. OWD CR DING FUN $
  • 29. FAST CHECK
  • 30. SOCIAL DATA
  • 31. P OU R G ING ELL S
  • 32. ASE C ES I UD ST
  • 33. OFFLINE TO ONLINE UCAS WHAT: MOSTLY OFFLINE MANUAL PROCESS ! RESULT: DRAMATICALLY REDUCED PROCESSING TIMES AND HUMAN ERROR ! EASILY MANAGE DIFFERENT PRICING AND PROMOTIONS PROVIDED BY
  • 34. CLONING EVENTS BSC INC WHAT: MOVED TO EVENT MANAGEMENT DASHBOARD WHICH ALLOWED TO CLONE EVENTS ! RESULT: SAVED 10 TO 15 WORKING HOURS PER EVENT BY SIMPLY PORTING INFORMATION PROVIDED BY
  • 35. SEGMENTATION SOCIAL CAPITAL MARKETS WHAT: USE OF CUSTOM FIELDS TO SEGMENT AUDIENCE ! RESULT: INCREASED REGISTRATIONS FOR THE EVENT 25% YOY PROVIDED BY
  • 36. CROWDFUNDING INTERNATIONAL JOURNALISM FESTIVAL WHAT: LACK OF PUBLIC FUNDING ! RESULT: SO FAR 20% OF BUDGET COLLECTED provided by Eventsforce
  • 37. ONLINE + AT THE DOOR HEROES OF FRINGE WHAT: USE OF ONLINE REGISTRATION TO SECURE SPOT AND PAY WHAT YOU WANT AT THE DOOR FOR THOSE SHOWING UP ! RESULT: • SOLD OVER £20K OF TICKETS • COLLECTED EXTRA DONATION FROM THOSE WHO PREPAID ONLINE
  • 38. IN ION US CL ON C
  • 39. TRY NOT TO FAIL KNOW YOUR ATTENDEE LOOK FOR THE #WIN POINT UATE FEATURES CAREFULLY EVAL
  • 40. OAD WNL DO ORT REP THE HERE ! ! eport m/regr tmb.co even