REGISTER
THEM

LIKE
A PRO
EVENT REGISTRATION
IS A

NIGHT
MARE
VE IS
ECTI
OBJ
MY

EET
SW
E IT
AK
OM
T
AS

IE
P
W TO
HO

AILION
#FTRAT
S
AT

EGI
R
POOR

RESEARCH
WE OVERSIMPLIFY
COMPLEX DECISIONS
BAZERMAN 2002
BIAS
IF YOU DROP YOUR BIAS,
YOU COULD

INCREASE RETURN

7%

BY

MCKINSEY
WEAK

OBJECTIVES
MISALIGNMENT

IS ONE OF THE FIRST CAUSES

OF

UNSUCCESSFUL
BUSINESS
DECISIONS

HBR
BUT WAIT,
THIS IS

THE

DECISION!
HOW

GISTRATION
RE

AFFECTS
THE EVENT

MARKETING
COMMS

SALES

CUSTOMER
SATISFACTION
CRM

EVENT
REGISTRATION
PREFERENCES

...
+
YOU
ARE

DEALING

WITH THIS

GUY
Mic

Black
coffee

Google
Glass

iPhone
Army
Badge

THE VITRUVIAN
ATTENDEE:
LEARN MORE
ABOUT THEM
HERE

iPad
OW TO
H

IN
#W
CUSTOM REGISTRATION PAGE 1
REPORTING TOOLS 2
SEND NOTIFICATIONS AND UPDATES 3
ONLINE+MOBILE READY 4
OBTAIN REAL-TIME DATA ...
50%

CUSTOM REGISTRATION PAGE
REPORTING TOOLS
SEND NOTIFICATIONS AND UPDATES
ONLINE+MOBILE READY
OBTAIN REAL-TIME DATA STA...
IMPORTANT
BUT OFTEN
MISSING
FEATURES

50%

OBTAIN REAL-TIME DATA STATISTICS ON
ATTENDEES AND THEIR PREFERENCES

77%
!

!

...
IMPORTANT
BUT OFTEN
MISSING
FEATURES

50%

OBTAIN REAL-TIME DATA STATISTICS ON
ATTENDEES AND THEIR PREFERENCES

77%
!

!

...
T TO
WHA

ER
ID
NS
REE
F
PAID
!

VS
ELASTICITY
SIZE
PRICE
IS A

CH
*T
B
PRICE
IS A

YOU COULD SPEND

*TCH
B

FROM $3.20
TO $16
PER $100 TICKET
PRICE
IS A

*TCH
B

!

COMPETITIVE IS

$3.20
PRICE
IS A

*TCH
B

!

MORE
!
!
!
!

FEATURES

T he

!

WIN
#
int
Po

!
!
!
!

LESS
!

$3.20

PRICE

$16
DS
EN
TR
OWD
CR
DING
FUN
$
FAST

CHECK
SOCIAL

DATA
P
OU
R
G
ING
ELL
S
ASE
C

ES
I
UD
ST
OFFLINE TO ONLINE
UCAS

WHAT:
MOSTLY OFFLINE MANUAL PROCESS
!

RESULT:
DRAMATICALLY REDUCED PROCESSING
TIMES AND HUMAN ERR...
CLONING EVENTS
BSC INC

WHAT:
MOVED TO EVENT
MANAGEMENT DASHBOARD WHICH
ALLOWED TO CLONE EVENTS
!

RESULT:
SAVED 10 TO 15 ...
SEGMENTATION
SOCIAL CAPITAL MARKETS

WHAT:
USE OF CUSTOM FIELDS
TO SEGMENT AUDIENCE
!

RESULT:
INCREASED REGISTRATIONS
FOR...
CROWDFUNDING
INTERNATIONAL JOURNALISM FESTIVAL

WHAT:
LACK OF PUBLIC FUNDING
!

RESULT:
SO FAR 20% OF BUDGET COLLECTED

pr...
ONLINE + AT THE DOOR
HEROES OF FRINGE

WHAT:
USE OF ONLINE REGISTRATION
TO SECURE SPOT AND PAY
WHAT YOU WANT AT THE DOOR
F...
IN

ION
US
CL
ON
C
TRY NOT TO FAIL
KNOW YOUR ATTENDEE
LOOK FOR THE #WIN POINT
UATE FEATURES CAREFULLY
EVAL
OAD
WNL
DO

ORT
REP
THE
HERE
!
!

eport
m/regr
tmb.co
even
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Register Them Like a Pro

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Registration is a decision that will make or break your event.
Learn more and Get the Full Report for free here
http://eventmb.com/regreport

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Register Them Like a Pro

  1. 1. REGISTER THEM LIKE A PRO
  2. 2. EVENT REGISTRATION IS A NIGHT MARE
  3. 3. VE IS ECTI OBJ MY EET SW E IT AK OM T AS IE P
  4. 4. W TO HO AILION #FTRAT S AT EGI R
  5. 5. POOR RESEARCH WE OVERSIMPLIFY COMPLEX DECISIONS BAZERMAN 2002
  6. 6. BIAS IF YOU DROP YOUR BIAS, YOU COULD INCREASE RETURN 7% BY MCKINSEY
  7. 7. WEAK OBJECTIVES
  8. 8. MISALIGNMENT IS ONE OF THE FIRST CAUSES OF UNSUCCESSFUL BUSINESS DECISIONS HBR
  9. 9. BUT WAIT, THIS IS THE DECISION!
  10. 10. HOW GISTRATION RE AFFECTS THE EVENT MARKETING COMMS SALES CUSTOMER SATISFACTION CRM EVENT REGISTRATION PREFERENCES BUDGET MEALS
  11. 11. +
  12. 12. YOU ARE DEALING WITH THIS GUY
  13. 13. Mic Black coffee Google Glass iPhone Army Badge THE VITRUVIAN ATTENDEE: LEARN MORE ABOUT THEM HERE iPad
  14. 14. OW TO H IN #W
  15. 15. CUSTOM REGISTRATION PAGE 1 REPORTING TOOLS 2 SEND NOTIFICATIONS AND UPDATES 3 ONLINE+MOBILE READY 4 OBTAIN REAL-TIME DATA STATISTICS ON 5 ATTENDEES AND THEIR PREFERENCES TOP THE RES EATU F
  16. 16. 50% CUSTOM REGISTRATION PAGE REPORTING TOOLS SEND NOTIFICATIONS AND UPDATES ONLINE+MOBILE READY OBTAIN REAL-TIME DATA STATISTICS ON ATTENDEES AND THEIR PREFERENCES 93% ! ! 94% ! ! 86% ! ! 82% ! ! 77% ! HOW MANY IERES UPPL OFF R S TOP 5 THE
  17. 17. IMPORTANT BUT OFTEN MISSING FEATURES 50% OBTAIN REAL-TIME DATA STATISTICS ON ATTENDEES AND THEIR PREFERENCES 77% ! ! ! GROUP REGISTRATION 67% ! ! ! MULTI-TRACK, MULTI-SESSION REGISTRATION PROCESS 66% ! ! ! ! TRAVEL/HOTEL BOOKING INTEGRATION 27% ! ! 24/7 CUSTOMER SERVICE AND SUPPORT 51%
  18. 18. IMPORTANT BUT OFTEN MISSING FEATURES 50% OBTAIN REAL-TIME DATA STATISTICS ON ATTENDEES AND THEIR PREFERENCES 77% ! ! ! GROUP REGISTRATION 67% ! ! ! MULTI-TRACK, MULTI-SESSION REGISTRATION PROCESS 66% ! ! ! ! TRAVEL/HOTEL BOOKING INTEGRATION 27% ! ! 24/7 CUSTOMER SERVICE AND SUPPORT 51%
  19. 19. T TO WHA ER ID NS
  20. 20. REE F PAID ! VS
  21. 21. ELASTICITY
  22. 22. SIZE
  23. 23. PRICE IS A CH *T B
  24. 24. PRICE IS A YOU COULD SPEND *TCH B FROM $3.20 TO $16 PER $100 TICKET
  25. 25. PRICE IS A *TCH B ! COMPETITIVE IS $3.20
  26. 26. PRICE IS A *TCH B ! MORE ! ! ! ! FEATURES T he ! WIN # int Po ! ! ! ! LESS ! $3.20 PRICE $16
  27. 27. DS EN TR
  28. 28. OWD CR DING FUN $
  29. 29. FAST CHECK
  30. 30. SOCIAL DATA
  31. 31. P OU R G ING ELL S
  32. 32. ASE C ES I UD ST
  33. 33. OFFLINE TO ONLINE UCAS WHAT: MOSTLY OFFLINE MANUAL PROCESS ! RESULT: DRAMATICALLY REDUCED PROCESSING TIMES AND HUMAN ERROR ! EASILY MANAGE DIFFERENT PRICING AND PROMOTIONS PROVIDED BY
  34. 34. CLONING EVENTS BSC INC WHAT: MOVED TO EVENT MANAGEMENT DASHBOARD WHICH ALLOWED TO CLONE EVENTS ! RESULT: SAVED 10 TO 15 WORKING HOURS PER EVENT BY SIMPLY PORTING INFORMATION PROVIDED BY
  35. 35. SEGMENTATION SOCIAL CAPITAL MARKETS WHAT: USE OF CUSTOM FIELDS TO SEGMENT AUDIENCE ! RESULT: INCREASED REGISTRATIONS FOR THE EVENT 25% YOY PROVIDED BY
  36. 36. CROWDFUNDING INTERNATIONAL JOURNALISM FESTIVAL WHAT: LACK OF PUBLIC FUNDING ! RESULT: SO FAR 20% OF BUDGET COLLECTED provided by Eventsforce
  37. 37. ONLINE + AT THE DOOR HEROES OF FRINGE WHAT: USE OF ONLINE REGISTRATION TO SECURE SPOT AND PAY WHAT YOU WANT AT THE DOOR FOR THOSE SHOWING UP ! RESULT: • SOLD OVER £20K OF TICKETS • COLLECTED EXTRA DONATION FROM THOSE WHO PREPAID ONLINE
  38. 38. IN ION US CL ON C
  39. 39. TRY NOT TO FAIL KNOW YOUR ATTENDEE LOOK FOR THE #WIN POINT UATE FEATURES CAREFULLY EVAL
  40. 40. OAD WNL DO ORT REP THE HERE ! ! eport m/regr tmb.co even
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