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Register Them Like a Pro
 

Register Them Like a Pro

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Registration is a decision that will make or break your event.

Registration is a decision that will make or break your event.
Learn more and Get the Full Report for free here
http://eventmb.com/regreport

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    Register Them Like a Pro Register Them Like a Pro Presentation Transcript

    • REGISTER THEM LIKE A PRO
    • EVENT REGISTRATION IS A NIGHT MARE
    • VE IS ECTI OBJ MY EET SW E IT AK OM T AS IE P
    • W TO HO AILION #FTRAT S AT EGI R
    • POOR RESEARCH WE OVERSIMPLIFY COMPLEX DECISIONS BAZERMAN 2002
    • BIAS IF YOU DROP YOUR BIAS, YOU COULD INCREASE RETURN 7% BY MCKINSEY
    • WEAK OBJECTIVES
    • MISALIGNMENT IS ONE OF THE FIRST CAUSES OF UNSUCCESSFUL BUSINESS DECISIONS HBR
    • BUT WAIT, THIS IS THE DECISION!
    • HOW GISTRATION RE AFFECTS THE EVENT MARKETING COMMS SALES CUSTOMER SATISFACTION CRM EVENT REGISTRATION PREFERENCES BUDGET MEALS
    • +
    • YOU ARE DEALING WITH THIS GUY
    • Mic Black coffee Google Glass iPhone Army Badge THE VITRUVIAN ATTENDEE: LEARN MORE ABOUT THEM HERE iPad
    • OW TO H IN #W
    • CUSTOM REGISTRATION PAGE 1 REPORTING TOOLS 2 SEND NOTIFICATIONS AND UPDATES 3 ONLINE+MOBILE READY 4 OBTAIN REAL-TIME DATA STATISTICS ON 5 ATTENDEES AND THEIR PREFERENCES TOP THE RES EATU F
    • 50% CUSTOM REGISTRATION PAGE REPORTING TOOLS SEND NOTIFICATIONS AND UPDATES ONLINE+MOBILE READY OBTAIN REAL-TIME DATA STATISTICS ON ATTENDEES AND THEIR PREFERENCES 93% ! ! 94% ! ! 86% ! ! 82% ! ! 77% ! HOW MANY IERES UPPL OFF R S TOP 5 THE
    • IMPORTANT BUT OFTEN MISSING FEATURES 50% OBTAIN REAL-TIME DATA STATISTICS ON ATTENDEES AND THEIR PREFERENCES 77% ! ! ! GROUP REGISTRATION 67% ! ! ! MULTI-TRACK, MULTI-SESSION REGISTRATION PROCESS 66% ! ! ! ! TRAVEL/HOTEL BOOKING INTEGRATION 27% ! ! 24/7 CUSTOMER SERVICE AND SUPPORT 51%
    • IMPORTANT BUT OFTEN MISSING FEATURES 50% OBTAIN REAL-TIME DATA STATISTICS ON ATTENDEES AND THEIR PREFERENCES 77% ! ! ! GROUP REGISTRATION 67% ! ! ! MULTI-TRACK, MULTI-SESSION REGISTRATION PROCESS 66% ! ! ! ! TRAVEL/HOTEL BOOKING INTEGRATION 27% ! ! 24/7 CUSTOMER SERVICE AND SUPPORT 51%
    • T TO WHA ER ID NS
    • REE F PAID ! VS
    • ELASTICITY
    • SIZE
    • PRICE IS A CH *T B
    • PRICE IS A YOU COULD SPEND *TCH B FROM $3.20 TO $16 PER $100 TICKET
    • PRICE IS A *TCH B ! COMPETITIVE IS $3.20
    • PRICE IS A *TCH B ! MORE ! ! ! ! FEATURES T he ! WIN # int Po ! ! ! ! LESS ! $3.20 PRICE $16
    • DS EN TR
    • OWD CR DING FUN $
    • FAST CHECK
    • SOCIAL DATA
    • P OU R G ING ELL S
    • ASE C ES I UD ST
    • OFFLINE TO ONLINE UCAS WHAT: MOSTLY OFFLINE MANUAL PROCESS ! RESULT: DRAMATICALLY REDUCED PROCESSING TIMES AND HUMAN ERROR ! EASILY MANAGE DIFFERENT PRICING AND PROMOTIONS PROVIDED BY
    • CLONING EVENTS BSC INC WHAT: MOVED TO EVENT MANAGEMENT DASHBOARD WHICH ALLOWED TO CLONE EVENTS ! RESULT: SAVED 10 TO 15 WORKING HOURS PER EVENT BY SIMPLY PORTING INFORMATION PROVIDED BY
    • SEGMENTATION SOCIAL CAPITAL MARKETS WHAT: USE OF CUSTOM FIELDS TO SEGMENT AUDIENCE ! RESULT: INCREASED REGISTRATIONS FOR THE EVENT 25% YOY PROVIDED BY
    • CROWDFUNDING INTERNATIONAL JOURNALISM FESTIVAL WHAT: LACK OF PUBLIC FUNDING ! RESULT: SO FAR 20% OF BUDGET COLLECTED provided by Eventsforce
    • ONLINE + AT THE DOOR HEROES OF FRINGE WHAT: USE OF ONLINE REGISTRATION TO SECURE SPOT AND PAY WHAT YOU WANT AT THE DOOR FOR THOSE SHOWING UP ! RESULT: • SOLD OVER £20K OF TICKETS • COLLECTED EXTRA DONATION FROM THOSE WHO PREPAID ONLINE
    • IN ION US CL ON C
    • TRY NOT TO FAIL KNOW YOUR ATTENDEE LOOK FOR THE #WIN POINT UATE FEATURES CAREFULLY EVAL
    • OAD WNL DO ORT REP THE HERE ! ! eport m/regr tmb.co even