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Julius  L IVING   I N   A N   O PEN   S OURCE   W ORLD – v0.01 eventmanagement.blogspot.com
Presentation Overview What is open source anyway? Open vs. Proprietary Mozilla Firefox Perspective for marketers Question ...
Concepts and Applications  Cola Beer Hardware Software Design Journalism Politics Yoga Marketing Open source is Access to ...
Proprietary Software  Copyright, Licences, Patents  Source protection Software is licensed
Bazaar Linux The Open Source Process  Cathedral GNU
The Open Source Process cont’d  Pyramid process Everyone can contribute Fork Peer Competition and Reputation
Case Study Mozilla Firefox -  History Started on the Mozilla Suite based on Netscape Initially developed by Hyatt and Ross...
Case Study Mozilla Firefox -  Numbers <ul><li>- +25 million downloads in the 99 days  </li></ul><ul><li>after the initial ...
Case Study Mozilla Firefox -  The Brand
Open Source Marketing Consumer access the source i.e. the Brand Marketers dialogue with consumers and co-produce  ads Comm...
Open Source Marketing Applications - 1
Question time
Reference <ul><li>Raymond, E.S. 1999.  The Cathedral & the Bazaar , O’Reilly </li></ul><ul><li>Torvalds, L. and Diamond, D...
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Open Source Marketing

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if you like it check out my blog at eventmanagment.blogspot.com

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Transcript of "Open Source Marketing"

  1. 1. Julius L IVING I N A N O PEN S OURCE W ORLD – v0.01 eventmanagement.blogspot.com
  2. 2. Presentation Overview What is open source anyway? Open vs. Proprietary Mozilla Firefox Perspective for marketers Question sessions
  3. 3. Concepts and Applications Cola Beer Hardware Software Design Journalism Politics Yoga Marketing Open source is Access to the source Availability for modifications Permission to distribute Community Effort
  4. 4. Proprietary Software Copyright, Licences, Patents Source protection Software is licensed
  5. 5. Bazaar Linux The Open Source Process Cathedral GNU
  6. 6. The Open Source Process cont’d Pyramid process Everyone can contribute Fork Peer Competition and Reputation
  7. 7. Case Study Mozilla Firefox - History Started on the Mozilla Suite based on Netscape Initially developed by Hyatt and Ross Born as a fork against Software bloat Phoenix – Firebird – Firefox (1.0 Released 11/2004)‏ Based on XUL User Interface Markup Language
  8. 8. Case Study Mozilla Firefox - Numbers <ul><li>- +25 million downloads in the 99 days </li></ul><ul><li>after the initial 1.0 release </li></ul><ul><li>A year later Firefox had its 100 millionth download </li></ul><ul><li>11/05 Firefox 1.5 was launched with 2 million </li></ul><ul><li>download in 36 hrs </li></ul><ul><li>12/05 Enters Top ten Global Brands </li></ul>
  9. 9. Case Study Mozilla Firefox - The Brand
  10. 10. Open Source Marketing Consumer access the source i.e. the Brand Marketers dialogue with consumers and co-produce ads Communication is real not constructed Brands are not proprietary
  11. 11. Open Source Marketing Applications - 1
  12. 12. Question time
  13. 13. Reference <ul><li>Raymond, E.S. 1999. The Cathedral & the Bazaar , O’Reilly </li></ul><ul><li>Torvalds, L. and Diamond, D. 2001 J ust for fun : the story of an accidental </li></ul><ul><li>revolutionary HarperBusiness New York </li></ul><ul><li>Weber, S. 2004 The Success of Open Source Harvard University Press, </li></ul><ul><li> Cambridge USA </li></ul><ul><li>http://en.wikipedia.org/wiki/Mozilla_firefox </li></ul><ul><li>http://en.wikipedia.org/wiki/History_of_Mozilla_Firefox </li></ul><ul><li>http://en.wikipedia.org/wiki/Open_Source </li></ul><ul><li>opensource.org/docs/definition.php </li></ul><ul><li>http://www.collaboratemarketing.com/open_source_marketing/ </li></ul><ul><li>http://www.cluetrain.com/ </li></ul><ul><li>www.firefoxflicks.com </li></ul>
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