Open Source CRM – Present and Future EVENTMANAGEMENT.BLOGSPOT.COM

Agenda Open Source and CRM What enthusiasts say about Open Source CRM Software Areas of Application Benefits Marketers Perspective The Future What skeptics say about Open Source CRM How vendors respond – SugarCRM Case Study

Open Source and CRM Proprietary vs. Open Open Source vs. Commercial Open Source Source: SugarCRM, (2006) “Running a Business on Commercial Open Source Software. What are the Benefits for Your Sales Organization”

Proprietary vs. Open

Open Source vs. Commercial Open Source

What enthusiasts say about Open Source CRM “ Open source CRM will establish itself as a solid alternative in 2006.” (Greenberg)‏ Sources: Greenberg, P. (2006), “Say goodbye to CRM as we once knew it”, http://searchcrm.techtarget.com/originalContent/0,289142,sid11_gci1155499,00.html Accessed 10/10/2006 Golden, B. (2006), “Time for open source CRM to shine”, http://searchcrm.techtarget.com/originalContent/0,289142,sid11_gci1155499,00.html Accessed 10/10/2006 “ In 2006 Large organizations which have tracked the deployment of CRM in 2005 will start to adopt systems such as Sugar.” (Golden)‏

Software Areas of Application

Wrap up

Savings significantly higher than 8% can be realized (Bruce et al., 2006)‏ Benefits a company uses mature and available open source CRM applications If a company invest in the development of open source integration software and if

Source: SugarCRM, (2006) “Running a Business on Commercial Open Source Software. What are the Benefits for Your Sales Organization”

Marketers Perspective Solution that CFOs will love On demand Community leverage

The Future

1st 2nd 3rd 4th The Future - cont’d Source: Cross, J. (2003), Building Community, Internet Time Blog, Accessed 10.10.2006 http://www.internettime.com/blog/archives/001080.html

What skeptics say about Open Source CRM Sources: Herbert, L. in Shein E. (2006), “Open-source CRM Software Carves a Niche”, http://www.cfo.com/article.cfm/7215816?f=home_featured Accessed 10/10/2006 Kinikin, E. (2005), “Can open source CRM deliver on its promise?”, http://searchcrm.techtarget.com/originalContent/0,289142,sid11_gci1087510,00.html Accessed 11/10/2006 Lack of scalability (Herbert, 2006)‏ Too much customization could increase maintenance costs Cost of software in CRM is just 10 to 15%. Cost of doing it wrong is 100% Analytics (Kinikin, 2005)‏

Lack of scalability (Herbert, 2006)‏

Too much customization could increase maintenance costs

Cost of software in CRM is just 10 to 15%.

Cost of doing it wrong is 100%

Analytics (Kinikin, 2005)‏