I've Engaged Now What - A Social Advertising Overview
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I've Engaged Now What - A Social Advertising Overview

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Welcome to my featured presentation on Social Advertising at #getsocial11 a social media focussed event that happened in Dublin the 18th of November 2011 organised by @Techspectations an initiative of ...

Welcome to my featured presentation on Social Advertising at #getsocial11 a social media focussed event that happened in Dublin the 18th of November 2011 organised by @Techspectations an initiative of the Leadership, Innovation and Knowledge Research Centre at Dublin City University.

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  • Welcome to my featured presentation on Social Advertising at #getsocial11 a social media focussed event that happened in Dublin the 18th of November 2011 organised by @Techspectations an initiative of the Leadership, Innovation and Knowledge Research Centre at Dublin City University.\n\nYour host is Julius Solaris, you can learn more about him at www.meetjulius.com\n
  • This presentation is aimed at those willing to work with social, small businesses and those willing to get more out of social media\n
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  • \n
  • Strategy is as important as overhyped. Truth is that sometimes you don’t need a detailed plan. By the time you will implement it the scenario could possibly change. I share the thinking of @GuyKawasaki, read more here http://j.mp/GKIStrategy \n
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  • Nonetheless you need to have an engaging approach otherwise the result is opt out, this is an interesting research ExactTarget did on the reasons why we unfollow brands on Social http://j.mp/unsubtwit \n
  • At the end of the day with Social Media the end result is what counts\n
  • My social projects always start with a simple question: What’s the Objective?\n
  • Is your social media objective Traffic, Revenue, Reach or Customer Satisfaction?\n
  • I’ve found out that Social Advertising works specially to generate Traffic, Revenue and Growth \n
  • \n
  • Social Advertising is ideal for those with limited audience, time ad resources \n
  • Your Social Advertising options span from Facebook to LinkedIn covering all social networks.\n
  • @eMarketer tells us that in 2012 3.9$B will be spent on Advertising on Social http://j.mp/fb3usbn\n
  • 3 reasons to choose Social Advertising: it’s Measurable, it’s Accurate, it delivers organic clicks \n
  • \n
  • Let’s have a look at Twitter Ads. The analytics are quite detailed and cover engagement metrics on top of traditional campaign indications.\n
  • I love how Twitter allows the advertiser to segment the audience to further target them in ads. It also suggests the most followed accounts by your followers. This is an extremely helpful benchmarking excercise.\n
  • In terms of Organic opportunities, this study by Nielsen - although on Facebook - sums up very well the impact of context for organic opportunities as well as increased Awareness, Recall and Purchase Intent\n
  • This is an actual example of the impact of Twitter advertising on an account\n
  • I’ve calculated that Social Advertising is 12 times cheaper than traditional social campaigns. This obviously depends on the context, budget and market you are operating in.\n
  • Here are some resources to get started.\n
  • \n
  • [twitter]My presentation at #getsocial11 is over I will soon post slides on http://juliussolaris.com[/twitter]\n
  • Before you go, have a look at Google Ads and Remarketing. The future of social ads.\n
  • That’s all folks. Connect with me if you ahve any questions on http://meetjulius.com or http://juliussolaris.com.\n

I've Engaged Now What - A Social Advertising Overview I've Engaged Now What - A Social Advertising Overview Presentation Transcript

  • I’ve Engaged Now What??? @tojulius Now in TwitterScope! by Julius Solaris meetjulius.com | juliussolaris.com | tojulius@shortmail.comWednesday, 23 November 11
  • @tojulius Julius Solaris I am talking to you willing to work with Social Media 1 minutes ago via #GetSocial11 Favorite Retweet ReplyWednesday, 23 November 11
  • @tojulius Julius Solaris I am talking to you, small business, willing to get social 2 minutes ago via #GetSocial11 Favorite Retweet ReplyWednesday, 23 November 11
  • @tojulius Julius Solaris I am talking to you, person that works in social, desperate to get some results 4 minutes ago via #GetSocial11 Favorite Retweet ReplyWednesday, 23 November 11
  • @tojulius Julius Solaris First: Some Thoughts about Strategy 5 minutes ago via #GetSocial11 Favorite Retweet ReplyWednesday, 23 November 11
  • @tojulius Julius Solaris RT @GuyKawasaki: Don’t focus on some kind of high-level strategy, no one really knows how to use social media yet... 6 minutes ago via #GetSocial11 Favorite Retweet ReplyWednesday, 23 November 11
  • @tojulius Julius Solaris RT @GuyKawasaki: Focus on tactics: Get more followers, make them happy, promote your stuff to them every once in a while... 7 minutes ago via #GetSocial11 Favorite Retweet ReplyWednesday, 23 November 11
  • @tojulius Julius Solaris RT @GuyKawasaki: That’s all you need to know about strategy right now. Read More http://j.mp/GKIStrategy 8 minutes ago via #GetSocial11 Favorite Retweet ReplyWednesday, 23 November 11
  • @tojulius Julius Solaris You can’t do without Engagement via @ExactTarget 9 minutes ago via #GetSocial11 Favorite Retweet ReplyWednesday, 23 November 11
  • @tojulius Julius Solaris You can’t do without Engagement via @ExactTarget + tion ra l pe el es S D to - 9 minutes ago via #GetSocial11 Favorite Retweet ReplyWednesday, 23 November 11
  • @tojulius Julius Solaris The End Result is What Counts 10 minutes ago via #GetSocial11 Favorite Retweet ReplyWednesday, 23 November 11
  • @tojulius Julius Solaris What’s Your Objective? 11 minutes ago via #GetSocial11 Favorite Retweet ReplyWednesday, 23 November 11
  • @tojulius Julius Solaris Is it: - Traffic? - Revenue? - Awareness (Reach)? - Customer Satisfaction? 12 minutes ago via #GetSocial11 Favorite Retweet ReplyWednesday, 23 November 11
  • @tojulius Julius Solaris I’ll tell you one little secret that works: Social Advertising 13 minutes ago via #GetSocial11 Favorite Retweet ReplyWednesday, 23 November 11
  • @tojulius Julius Solaris It works for: - Traffic - Revenue - Reach 14 minutes ago via #GetSocial11 Favorite Retweet ReplyWednesday, 23 November 11
  • @tojulius Julius Solaris I have no audience I have little time I have limited resources Is this you? 15 minutes ago via #GetSocial11 Favorite Retweet ReplyWednesday, 23 November 11
  • @tojulius Julius Solaris What are my options? B2C B2B 16 minutes ago via #GetSocial11 Favorite Retweet ReplyWednesday, 23 November 11
  • @tojulius Julius Solaris Good news, you are not alone: 3.9$B spend forecast in 2012 by @eMarketer - http://j.mp/fb3usbn 17 minutes ago via #GetSocial11 Favorite Retweet ReplyWednesday, 23 November 11
  • @tojulius Julius Solaris Why is it so great? - Measurable - Accurate - Organic -> Free 18 minutes ago via #GetSocial11 Favorite Retweet ReplyWednesday, 23 November 11
  • @tojulius Julius Solaris Let’s look at a Case Study: Twitter 19 minutes ago via #GetSocial11 Favorite Retweet ReplyWednesday, 23 November 11
  • @tojulius Julius Solaris It’s Measurable: e pl Sam 20 minutes ago via #GetSocial11 Favorite Retweet ReplyWednesday, 23 November 11
  • @tojulius Julius Solaris It’s Accurate: Sa m ple 21 minutes ago via #GetSocial11 Favorite Retweet ReplyWednesday, 23 November 11
  • @tojulius Julius Solaris Delivers Organic Engagement @nielsenwire - http://j.mp/nielsencontext 22 minutes ago via #GetSocial11 Favorite Retweet ReplyWednesday, 23 November 11
  • @tojulius Julius Solaris In Real Life: 23 minutes ago via #GetSocial11 Favorite Retweet ReplyWednesday, 23 November 11
  • @tojulius Julius Solaris In Real Life: Cost Per Acquisition can be 1/12 of traditional “social media campaigns” 24 minutes ago via #GetSocial11 Favorite Retweet ReplyWednesday, 23 November 11
  • @tojulius Julius Solaris Resources business.twitter.com facebook.com/business linkedin.com/advertising stumbleupon.com/ads ads.youtube.com 25 minutes ago via #GetSocial11 Favorite Retweet ReplyWednesday, 23 November 11
  • @tojulius Julius Solaris In conclusion, social advertising is great to grow fast and accurately - it’s the new opt in! 26 minutes ago via #GetSocial11 Favorite Retweet ReplyWednesday, 23 November 11
  • @tojulius Julius Solaris Thank You 27 minutes ago via #GetSocial11 Favorite Retweet ReplyWednesday, 23 November 11
  • @tojulius Julius Solaris Thank You Wait! 27 minutes ago via #GetSocial11 Favorite Retweet ReplyWednesday, 23 November 11
  • @tojulius Julius Solaris Bonus: Google Ads 28 minutes ago via #GetSocial11 Favorite Retweet ReplyWednesday, 23 November 11
  • Connect with @tojulius Julius Solaris meetjulius.com juliussolaris.com tojulius@shortmail.comWednesday, 23 November 11