This infographic comes from a presentation I gave at #EIBTM25 in Barcelona. A full write-up can be found here http://www.eventmanagerblog.com/event-technology-infographic

1. HOW TECHNOLOGY
- is -
CHANGING EVENTS
PRE-EVENT
BEFORE... AFTER
Spons
ored
MAILING LIST
SOCIAL ADS
Social Advertising is a powerful substitute for mailing lists.
Marketers are investing more in it. Yet its effectiveness is tied to
a wider social engagement strategy.
36% 39%
89% yet 67%
of Ad Agencies are planning to buy of users
Ads on YOUTUBE rarely pay attention
on TWITTER to Ads on social networks
on FACEBOOK
BEFORE... AFTER
BROCHURE RESPONSIVE WEBSITES
Responsive websites deliver a coherent experience to prospective
attendees regardless of the screen size or device used.
With an average of 3.5 devices owned, it is difficult to predict
where a purchase will happen.
3.5 A BAD mobile experience
can cost you customers
2.7 mobile devices
mobile devices
57%
would NOT RECOMMEND
a business with a bad mobile site.
40%
have TURNED to a competitor’s
site after a bad mobile experience.
23%
of adults have CURSED at their
2011 2012 phone when a site doesn’t work.
BEFORE... AFTER
DED
ATTENDEES DECI D WE DECIDE TO ATTEND IF
TO ATTEND BASE
ON IMPULSE OUR PEERS DO
The risk of purchasing an event ticket is mitigated by online peers
recommendation. Serendipity engines with social graph integration
such as Lanyrd or Plancast play an increasingly important role
in how attendees make decisions.
a study
PROFESSIONALS TRUST to
cording
online information
- almost - 39%
AS MUCH AS
Ac
information gotten from inperson
SOCIAL MEDIA USE patterns of professionals research
are NOT PRE-DETERMINED by BUSINESS DECISIONS
age or organizational affiliation on social networks
BEFORE... AFTER
PLANNERS
SELECTED SPEAK
ERS ATTENDEES CHOOSE THEM
Co-creation and attendees involvement in the event design can be
easily achieved with technology tools such as SXSW is doing with its
Panel Picker. Involving attendees has clear benefits for engagement,
satisfaction and word of mouth.
Greater satisfaction and commitment result from
PARTICIPATION OR CO-OPERATION
with a service provider
Increased likelihood of
positive word-of-mouth
INCREASED ATTITUDINAL LOYALTY
BEFORE... AFTER
ATTENDEES
LOOKED LIKE
ATTENDEES MEET AND GREET
ONDS
CLUELESS VAGAB IN ONLINE BACKCHANNELS
Online Backchannels are still crucial to diminish perceived risk
of attending, yet meta-networks that rely on Facebook,
Twitter or LinkedIn infrastructure should be preferred to ensure
engagement is consistent over time.
OFFLINE INTERACTION - decreases - ONLINE COMMITMENT
AT THE EVENT
BEFORE... AFTER
L
WE HAD TO TRAVE
LONG MILES WE WATCH IT WHEREVER AND
WHENEVER WE WANT
Livestreaming and video on demand are powerful tools
to promote the event and involve audience remotely.
These tools actually favour in person participation and save costs.
A study found that ON AVERAGE
companies save
82% of the online audience
found the
$1,000
in travel costs
VIRTUAL ENVIRONMENT
HELPFUL in
by engaging in
making a decision VIRTUAL
to attend in-person next time ENVIRONMENTS
BEFORE... AFTER
EVENT GUIDE
MOBILE APP
Instinctively mobile apps are much better tools that paper guides.
Yet the positive impact of event apps on attendees satisfaction or average
uptake is somewhat obscure. Investing with caution is recommended.
21%
UPTAKE
is correlated to of event planners see
EVENT APP MOBILE APPS
promotion as a
top priority investment for
2013
but generally between
10%&45%
depending on the tech friendliness of the audience
BEFORE... AFTER
NK
WE USED TO THA
THE HOST WE LIKE OFFLINE
NFC technology helps to interact with event elements such as speakers
or live performances. Liking an aspect of your event is as easy as
swiping a mobile phone next to a sticker.
BEFORE... AFTER
BADGES WERE BADGES
DUMB
ARE INTELLIGENT
Badges can benefit of the power of RFID. Attendees are able to enter
contests, check in in different areas of the event, send pictures online.
They just need to swipe their badge.
POST-EVENT
BEFORE... AFTER
FEEDBACK FORMS SOCIAL MEDIA
MONITORING
Social Media Monitoring tools are becoming an integral part of the event
manager toolkit. Monitoring what is happening real time at an event
makes it easy to understand successes and failures.
HOW MUCH DO PEOPLE PAY FOR SMM TOOLS?
54.7%
$100/month or less
19.7%
between $100 and $500/month
19%
between $500 and $5,000/month
4.4%
between $5,000 and 10,000/month
2.2%
of respondents say they spend 10000/month or more on monitoring tools
BEFORE... AFTER
W
IDES
E ASKED FOR SL M WE FIND THEM ON
THE
BUT NEVER GOT
Slideshare is becoming a prominent channel to streamline slides.
The opportunities for promotion and increase attendees satisfaction are evident.
ARIBA
400
more than
generated
LEADS
40k VIEWS
with their custom slideshare channel
for their Ariba Live event
Proudly brought to you by
www.eventmanagerblog.com
designed by Beatrice Tagliaferri
linkedin.com/in/beatricetagliaferri
REFERENCES
The b2b social media guide http://www.b2bsocialmediaguide.com/category/social-stats/advertising/
The rise of the mobile worker http://www.thetimes.co.uk/tto/public/smallbusinessmasterclass/article3400136.ece
SEO Benefits of Responsive Web Design http://www.practicalecommerce.com/articles/3395-SEO-Benefits-of-Responsive-Web-Design
Social Media's Role in Decision Making by Business Professionals http://www.sdn.sap.com/irj/scn/go/portal/prtroot/docs/library/uuid/e0c2a4fc-0ceb-2c10-0785-f40bb184cd2f?overridelayout=true
Co-creation: New pathways to value An overview http://personal.lse.ac.uk/samsona/CoCreation_Report.pdf
Online and Offline Interactions in Online Communities http://clifflampe.org/wp-content/uploads/2011/10/WikiSym_2011.pdf
Can online events *really* enhance your business? http://www.kinura.com/2012/10/can-online-events-really-enhance-your-business/
Technology Survey 2012 http://www.expoweb.com/article/technology-survey-2012#.UL3baZPm7IG
All about Social Media Monitoring Tools http://www.stateofsearch.com/all-about-social-media-monitoring-tools-infographic/
www.lanyrd.com
www.buzzband.com