Your SlideShare is downloading. ×
20 Mistakes Events Make on Social Media and How to Fix Them
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

20 Mistakes Events Make on Social Media and How to Fix Them

14,613
views

Published on

Do not make these mistakes again when planning and executing social media for your event. …

Do not make these mistakes again when planning and executing social media for your event.

Read the article here http://www.eventmanagerblog.com/social-media-mistakes

Published in: Social Media, Technology

6 Comments
150 Likes
Statistics
Notes
No Downloads
Views
Total Views
14,613
On Slideshare
0
From Embeds
0
Number of Embeds
37
Actions
Shares
0
Downloads
345
Comments
6
Likes
150
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. 20mistakes events make on social media and how to fix them
  • 2. WHEN IT GETS TO SOCIAL MEDIA FOREVENTS
  • 3. WE’RE ALL GuILTY OF MAKING MISTAKES
  • 4. HERE ARE A FEW COMMON ONES & howtofixthem
  • 5. 1. NOThaving someone dedicated to social media
  • 6. hire someone dedicated that gets it - pick someone within your team ------- HOW TO FIX IT -
  • 7. not Having a social media monitoring software 2.
  • 8. allocate budget for software ------- HOW TO FIX IT -
  • 9. 3. b e g g i n g
  • 10. make sure there is something in it for your audience - ask rarely and for a good reason ------- HOW TO FIX IT -
  • 11. 4. not addressing mentions
  • 12. just respond! - have a plan in place to deal with complaints - unanswered mentions can escalate ------- HOW TO FIX IT -
  • 13. 5. ASKING .. FOR ACTIONS ON DIFFERENT SOCIAL NETWORKS
  • 14. concentrate on the social network you are using - expand your measurement from just likes and rts ------- HOW TO FIX IT -
  • 15. bulk communications 6.
  • 16. segment your email database - organise your twitter followers in lists - collect segments info with your registration system - target communication to different audiences ------- HOW TO FIX IT -
  • 17. bulk invi t e s 7.
  • 18. sell more tickets by investing in better concept - concentrate on why people should attend - customize communications ------- HOW TO FIX IT -
  • 19. 8. TAKING ADVANTAGE OF
  • 20. communicate the hashtag clearly - limit hashtag use to the necessary - do not confuse the reader - make the hashtag useful ------- HOW TO FIX IT -
  • 21. 9. The Auto DM
  • 22. do not send auto direct messages - customize communication - retweets are much better ice breakers ------- HOW TO FIX IT -
  • 23. 10. Common Dashboards for Personal and Professional Accounts
  • 24. separate your personal from work social accounts - do not use common dashboards - tell your staff to do the same ------- HOW TO FIX IT -
  • 25. 11. blog posts, calling BLOGS
  • 26. read this article if you want the harsh truth - then this one if you want it a bit more sweetened ------- HOW TO FIX IT -
  • 27. 12. ONLY ADDRESSING POSITIVE COMMENTS
  • 28. have a social media triage in place - put up fAQs with answers to common problems - always reply, fast. ------- HOW TO FIX IT -
  • 29. Language M e s s U p 13.
  • 30. carefully pick the social networks you engage in - learn the language they use - make sure to use dashboards only if the language is the same ------- HOW TO FIX IT -
  • 31. Not Keeping Speakers on The Team 14.
  • 32. make sure the speakers are aware of the key dates - suggest tweets to send - clearly communicate the hashtag and the handles for the event ------- HOW TO FIX IT -
  • 33. FORCING SPEAKERS TO BE SOCIAL 15.
  • 34. read this ------- HOW TO FIX IT -
  • 35. Viral Videos or Memes 16.
  • 36. ------- HOW TO FIX IT - embark in these projects only if you are able to ship timely - make sure the videos are professionally made and funny
  • 37. Come, Watson, come! The game is afoot. You’ve stumbled apon a missin g page, but the evidence is elementary. We’re on the case. Return To The Dashboard Come, Watson, come! The game is afoot.You’ve stumbled apon a missin g page, but theevidence is elementary. We’re on the case. Return To The Dashboard OPT-OUT THAT DOES NOT WORK 17.
  • 38. Come, Watson, come! The game is afoot.You’ve stumbled apon a missin g page, but theevidence is elementary. We’re on the case. Return To The Dashboard choose reliable email software that makes opt-out easy - tell your audience how sad you are to see them go and that you are happy to welcome them back at any time ------- HOW TO FIX IT -
  • 39. 18.
  • 40. choose the means of your competition accurately, try to communicate something about your event in the process, choose Rewards wisely - do not devalue your brand ------- HOW TO FIX IT -
  • 41. STATIC WEBSITES 19.
  • 42. websites are not social networks or social media - they are the beginning and end of your social media strategy - read this ------- HOW TO FIX IT -
  • 43. Lost Accounts 20.
  • 44. create a year long content strategy - identify content hubs that your audience may link - curate it for your audience ------- HOW TO FIX IT -
  • 45. by Julius Solaris
  • 46. Read the article here