10 New Event Concepts That Will Throw You Out (or on Top) of the Market
by Julius Solaris
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We don’t like traditional form of events. By traditional we mean: High Control - High Environmental Impact - Low Technology - Low Innovation. News is we are not the only one in love with new, ...
We don’t like traditional form of events. By traditional we mean: High Control - High Environmental Impact - Low Technology - Low Innovation. News is we are not the only one in love with new, innovative concepts. We set the trend, now the market is loving whatever we have been pushing in the past.
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Angel Navarro
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Virtual Tradeshows rationalize the concept substantially. Having arenas where companies measure is still indeed a juicy concept, and having them controlled under a virtual environment is the way to go.
We have witnessed great, one to one, intimate environments that stimulate great trade and business. Way to go.
Meetup.com is the most prominent example, but you will find that in Facebook or twitter and among a great number of Nings. Opportunities are either in starting a meetup which follows or anticipates your main event or in driving and attracting sponsorships to existing ones.
The format has been around for ages but we exposed it lately to our readership, sparking a new series of implementations. As we have already noted distortions and pretentious mixes of the above with traditional conferences, make sure you understand the format very well and that your target is actually responsive. Otherwise it will look like the last choo choo of a derailing train.
We started writing about user generated conferences such as Barcamps two years ago. We participated in the community sharing best practices. People loved it and attendance was great. The traditional model of conferences was then transferred to these incredibly powerful concepts. Disaster.
We witnessed example of trade shows with an unconference within it. This is like mixing fish with cheese, or like Seth Godin would say, serving a Meatball Sundae. We sincerely hope planners will understand before perpetrating the killing of one of the most revolutionary concepts of events.
No CD, no cassettes anymore. If you experienced the Michael Jackson concert effect lately which was initially scheduled for 10 nights and only one week after increased to 50, you can do the math for your business.
The echo online is impressive. We had the chance to participate to a number of events in this format and we developed strong and long lasting relationships. How to leverage that? Tons of ways.