Relatiemarketing | Autosport Community For The Happy Few | door Toine Nagel

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Relatiemarketing op niveau. Voor vrije beroepen, financiële instellingen, industriële marketing en marketing van kapitaalgoederen is relatiemarketing een belangrijk instrument om het contact met de klant te onderhouden. Met de Golf Incentive en de Voetbal Sky-Box als 'standaard' lijken de mogelijkheden beperkt... Of toch niet?

'Saint Christophe' - Autosport Community For The Happy Few

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Relatiemarketing | Autosport Community For The Happy Few | door Toine Nagel

  1. 1. St. Christophe Autosport Community for Wealthy Individuals Format by Toine Nagel
  2. 2. S aint C hristophe
  3. 3. In markets where everybody claims personal attention...
  4. 4. The proof of the pudding...
  5. 5. Companies know their affluent clients drive faster cars, doing more mileage, experiencing more risk than the average person...
  6. 6. Companies care about their clients’ safety...
  7. 7. converting race experience Companies prove they care by... into their clients’ safety
  8. 8. At the same time creating a fantastic customer relationship platform for over 2700 affluent guests... Le Mans Monaco Bahrein
  9. 9. S aint C hristophe This platforms’ name Christopher is the patron saint of travellers. Despite his removal from the calendar of saints , devotion to Saint Christopher remains popular. Medallions issued in his name are fairly popular among Catholics. They are frequently displayed in automobiles . Source: Wikipedia
  10. 10. <ul><li>Highly Exclusive group of only 4 sponsor-partners </li></ul><ul><li>Meeting and inviting interesting people </li></ul><ul><li>Car sport driver skills converted into clients safety </li></ul><ul><li>Choice of competition </li></ul><ul><li>(Based on: professionalism , brand values, spectators & media) </li></ul><ul><li>Drivers skills training on different locations arround the Globe </li></ul>S aint C hristophe The platforms’ facts
  11. 11. <ul><li>10 races </li></ul><ul><li>3 sponsor-events </li></ul><ul><li>1950 guests visiting Saint Christophe pit box & hospitality </li></ul><ul><li>600 following SC drivers course during one day or whole weekend </li></ul><ul><li>150 Co-Driver race experiences </li></ul><ul><li>Up to; </li></ul><ul><li>1.250.000 spectators </li></ul><ul><li>22.000.000 viewers, 283 TV programmes, 180 TV hours </li></ul><ul><li>plus print and interactive media </li></ul>Home > Porsche Mobil1 Supercup > The Calender 13/04/2007 - 15/04/2007 Bahrain Grand Prix, Sakhir (Bahrain) 11/05/2007 - 13/05/2007 Gran Premio de España, Barcelona (Spain) 25/05/2007 - 27/05/2007 Grand Prix de Monaco, Monte-Carlo (Monaco) 29/06/2007 - 01/07/2007 Grand Prix de France, Magny-Cours (France) 06/07/2007 - 08/07/2007 British Grand Prix, Silverstone (Great Britain) 20/07/2007 - 22/07/2007 Großer Preis von Deutschland, Nürburgring (Germany) 03/08/2007 - 05/08/2007 Magyar Nagydij, Budapest (Hungary) 24/08/2007 - 26/08/2007 Turkish Grand Prix, Istanbul (Turkey) 07/09/2007 - 09/09/2007 Gran Premio d’Italia, Monza (Italy) 14/09/2007 - 16/09/2007 Grand Prix de Belgique, Spa-Francorchamps (Belgium) S aint C hristophe The platforms’ figures
  12. 12. S aint C hristophe The platforms’ flexibility <ul><li>Possible extra’s: </li></ul><ul><li>Participation in extra races, for example Le Mans... </li></ul><ul><li>Creating capacity for (more) guests </li></ul><ul><li>Organising extra driver skill trainings... </li></ul><ul><li>With famous guests / star drivers </li></ul><ul><li>Flight arrangements by luxurious private jet </li></ul><ul><li>The most exclusive treatments in the finest hotels... </li></ul><ul><li>Integration with Business & Country Club </li></ul>
  13. 13. S aint C hristophe The platforms’ associates <ul><li>Partners Saint Christophe has in mind: </li></ul><ul><li>Private Bank </li></ul><ul><li>Tax-Planning </li></ul><ul><li>Private Aviation </li></ul><ul><li>Exclusive Yacht Builder </li></ul><ul><li>Regional leisure & business centre promotion </li></ul><ul><li>Exclusive Car Manufacturor </li></ul><ul><li>Companies that service the same affluent individuals </li></ul><ul><li>Sponsors Saint Christophe has in mind: </li></ul><ul><li>Exclusive Hotels & Catering </li></ul><ul><li>Special Interest Publishing </li></ul><ul><li>Suppliers of “personal safety” </li></ul><ul><li>Suppliers of Personal Devices, ICT, Telecom </li></ul><ul><li>Haute Couture, exclusive clothing </li></ul><ul><li>Suppliers of “the good things in life” </li></ul>
  14. 14. S aint C hristophe The platforms’ Partners <ul><li>What Saint Christophe’s Partners can expect: </li></ul><ul><li>Maximum of 4 highly exclusive, carefully combined, Partners </li></ul><ul><li>Meeting thousands of interesting people </li></ul><ul><li>The finest hospitality </li></ul><ul><li>Presence on race-car(s), clothing, hospitality unit, pit box and stationary </li></ul><ul><li>The impact of Formula 1’s pre-programme, Monaco included </li></ul><ul><li>Media-Reach of over 23 million people </li></ul><ul><li>Saint Christophe’s full support in achieving marketing goals </li></ul><ul><li>Use of logo, drivers and race cars for promotional purposes </li></ul><ul><li>Massive marketing spin of being the only one proving you care </li></ul><ul><li>What Saint Christophe expects from its Partners: </li></ul><ul><li>Partners belonging to the top in their field </li></ul><ul><li>Servicing affluent clients </li></ul><ul><li>Inviting interesting guests </li></ul><ul><li>Active participation in the platform </li></ul><ul><li>Financial participation </li></ul><ul><li>3-year commitment </li></ul>
  15. 15. S aint C hristophe The platforms’ Sponsors <ul><li>What Saint Christophe’s Sponsors can expect: </li></ul><ul><li>The finest hospitality </li></ul><ul><li>Presence on race-car(s), clothing, hospitality unit, pit box and stationary </li></ul><ul><li>The impact of Formula 1’s pre-programme, Monaco included </li></ul><ul><li>Media-Reach of over 23 million people </li></ul><ul><li>Use of logo and racecars for promotional purposes </li></ul><ul><li>Massive marketing spin of </li></ul><ul><li>What Saint Christophe expects from its Sponsors: </li></ul><ul><li>Active participation to the platform </li></ul><ul><li>Financial participation </li></ul><ul><li>1 year commitment </li></ul>
  16. 16. How racecars could look
  17. 17. Possible cars and competitions
  18. 18. About The creator of this project : Toine Nagel, 43 years of age, father of 2 children In the late 80’s Toine started his career as a trader on the international exchanges of London, Chicago and New York in a later stage combining his trading activities with Marketing Management for several Brokers-Houses. In 1995 Toine focussed on “innovative” Marketing introducing “dialogue marketing”. One of his big successes was revitalising Dutch Radio 2. Which lead to the biggest ( 4,5 million listeners ) radio-event in Holland of all times : “ Radio2 Top 2000”. Over the last 12 years Toine and his team worked for, amongst others: Several Unilever and ‘Mars’ brands. DNB , Rabobank. Ernst & Young, 3FM, KPN, Wegener, Mercedes-Benz, BMW and many events like Dutch Superbike, Marlboro Masters, Lowlands, PinkPop and others. Toine still is a strong believer in “ dialogue marketing” for establishing (customer) relationships and maintaining customer loyalty. Being a car sport enthusiast Toine has experienced what car sport, used as a relationship-marketing platform, can accomplish.

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