EUBC | gastcollege creative marketing | door toine nagel
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EUBC | gastcollege creative marketing | door toine nagel

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Op uitnodiging van de Eindhoven University Business Club toont Toine Nagel, in 45 minuten 'guest lecture', een aantal marketing 'pitfalls' waar nogal wat student starters mee op hun snuit......

Op uitnodiging van de Eindhoven University Business Club toont Toine Nagel, in 45 minuten 'guest lecture', een aantal marketing 'pitfalls' waar nogal wat student starters mee op hun snuit gaan.

Aan de orde komen: Simon Sinek, BBDO's Bob Spofford en de Apple brand piramid, de inmiddels fameuze Fish Filosofy en een reeks guerrilla marketing campagnes ter inspiratie (om toch vooral anders dan anders reclame te maken)

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  • 1. guest lecture for by toinenagel
  • 2. Social Design Creative Marketing
  • 3. In 45 mins? let’s focus on ‘how’
  • 4. Most organizations are focused on their output… Products Services IP Graduates
  • 5. Which makes them ‘factories’…
  • 6. They forgot… Why?! they are doing what they are doing…
  • 7. Simon Sinek… https://www.youtube.com/watch?v=d2SEPoQEgqA#t=260
  • 8. Okay, that’s the ‘why’ from the perspective of the organization How about the ‘why’ from the consumer perspective? Let’s find out at the source…
  • 9. Bob Spofford https://www.youtube.com/watch?v=S99yP2m-3N8
  • 10. Okay, so… Why… are you (your company) on earth? do people want your products? actualy… they don’t its fulfilling the (psychological or material) ‘need’ which makes them feel good (Apple = ‘instrument’ = makes you feel creative)
  • 11. Knowing that the next step is: How… do you draw attention? How many Apple adds have you seen on Dutch TV?
  • 12. https://www.youtube.com/watch?v=2-rwLt7m7RE
  • 13. So there you have it… That’s your Why… / Why & How…
  • 14. Now you figure out… What mind-blowing invention you’re going to market…
  • 15. As long as you fulfill a ‘need’… and market it the ‘fish philosophy’ way… You’re heading for success!
  • 16. In the meantime, here is some more ideas to draw attention … http://www.youtube.com/watch?v=Q2vB4AC8EUo
  • 17. toinenagel.nl http://www.linkedin.com/in/toinenagel