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What is your visibility in Russian market?
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What is your visibility in Russian market?

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  • 1. + Do you know your company’s visibility in Russian Internet channels?
  • 2. + You can do a test  Search in the most popular search engines of Russia: Yandex.ru and Google.ru. These channels cover over 90 % of Russian Internet market. Use Russian words, written in Cyrillic letters. If you can’t write in Russian, get the words used in search engines from Google translate or install free Google Chrome browser to your computer.  Check the results of your tests. If you can’t find your company, products or services from the first page of search engine results, you have to do something.
  • 3. + By using following methods you can improve visibility of your company in the Russian Internet: 1. Search engine marketing 2. Search engine optimization 3. Multi-channels distribution
  • 4. + Search engine marketing  It is an effective way to improve your position in Russian search engines. You can buy keywords from the Russian search engines and base a marketing campaign with a cost around 0,20 and 0,80 €/click (depending on the used search engine).  The challenge of the campaigns is that you have to know correct keywords your customers use. Thus, you have to know your target group well.
  • 5. + Search engine optimization  Russian Internet page alone does not guarantee excessive success in Russian search engines (Yandex, Google.ru)  The structure and the content of web page have to be optimized in order to follow algorithms used by search engines at the best.  Take care of “title”, “charset”, “url” and be sure that cyrillics are displayed correctly in source code (ask your CMS-provider to check)
  • 6. + Be presented in various channels  The more channels your company uses, the better Internet visibility it has. Easy!  Usually,following channels are highly ranked on search engines. Check ru.wikipedia.ru, news.yandex.ru, Youtube.com  are your products & services visible on these channels??  What about vkontakte.ru (vk.com), odnoklassniki.ru, blog.ru, etc. social media channels?
  • 7. + If your test with Russian search engines proves that your Russian Internet visibility needs to be developed, contact us. Good results can be reached very fast.
  • 8. + Mediatalo Toimelias Ltd.  We are professionals in Russian Internet marketing.  We help you to master the leading electronic distribution channels in Russia and design the campaigns to fulfill your needs by selecting the most effective channels for your company. Contact us: info@toimelias.fi http://www.toimelias.fi

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