Online marketing in Russia

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Frequently asked questions about the Russian market and running marketing campaigns there.

Frequently asked questions about the Russian market and running marketing campaigns there.

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  • @toimelias 'from your perspective'? Based on what? Alexa.com doesn't confirm 'your perspective', and also all other researches and analytics.
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  • @juliatrushina Yahoo.com can be found further in the list. If we take into consideration portals only, yahoo.com raises its position in the list. We did not state that Yahoo.com takes the second place after Mail.ru. We listed it as one of the portals that follows the leading Mail.ru. There are other portals existing as well. We follow the trends in terms of the development of the platforms and investments done into them. And from our perspective, yahoo.com plays more significant role on the Russian Internet than other portals.
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  • @toimelias on your link there are:
    1 yandex.ru
    2 vk.com
    3 google.ru
    4 google.com
    5 mail.ru
    6 youtube.com
    7 odnoklassniki.ru
    8 facebook.com
    9 wikipedia.org
    10 livejournal.com
    Where did you take the info about Yahoo?
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  • @juliatrushina of course, we are talking about yahoo.com. We would like to point out that data was taken from the website ranking platform http://www.alexa.com/topsites/countries/RU. Hereafter, the person who is responsible for slides' creation will be more careful in writing. Thank you for following us and our content. We really appreciate it.
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  • @toimelias you still insist that yahoo.ru exists and yahoo follows mail.ru?? Yahoo doesn't have even Russian version, and of course they are not number 2 or even 20 in Russia. You really need somebody who knows something about Russian market - and it is not the person who provides you this info: 'Mail.ru takes the first place, and Yahoo.ru follows it.'
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  • 1. Online marketing in Russia Mediatalo Toimelias Ltd 21.3.2014 Mediatalo Toimelias Ltd 1
  • 2. + Frequently asked questions 1. It is worth doing online marketing in Russia? 2. How do Russian Internet channels work? 3. Who is operating social media and online marketing in Russia? 4. Do my competitors conduct online marketing in Russia? 5. How can online and social media campaigns be carried out in the Russian market? 6. Are there any risks of Russian marketing on the Internet and in social media? 7. What are the most important channels? 8. How to conduct Internet marketing in Russia? 9. What kind of Internet payment methods do they have in Russia? 10. How can I start Internet marketing activities in Russia? 21.3.2014 2
  • 3. + 1. It is worth doing online marketing in Russia? Yes, it is worth doing it! • In Russia the standard of living and purchasing power of consumers are growing fast; • Internet has become an important channel for marketing and sales. There are over 86 million Internet users in Russia (59% penetration), who spent around $12 billion on online purchasing in 2012. 21.3.2014 3
  • 4. + 1. It is worth doing online marketing in Russia? • Nowadays, when the competition is still relatively weak, online marketing in Russia is even more efficient. Keep in mind that not so many companies have already rushed into this market. • Online marketing is effective and affordable at the same time. Russians are interested in products and services available, and the budgets of marketing campaigns are still quite small. 21.3.2014 4
  • 5. +2. How do Russian Internet channels work? • Russian Internet is in the Russian language; • Algorithms of Russian search engines are based on Cyrillic letters. This means that the texts written in Roman letters never reach the top of the search results if they compete with Cyrillic ones; • Russia has also its own channels. Instead of Google, the most popular search engine is Yandex, and instead of Facebook, the majority of Russians are using VKontakte. 21.3.2014 5
  • 6. +2. How do Russian Internet channels work? As for online marketing effectiveness, the most important things to be taken into account are: content of the Internet pages in the Russian language; customer service in Russian; .RU and .RF domains; Russian payment methods. 21.3.2014 6
  • 7. + 3. Who is operating social media and online marketing on Russian markets? Mediatalo Toimelias Ltd is a Finnish media company that is specializing in online and social media marketing in Russia. We have a lot of experience in the fields such as Internet marketing, social media, tourism, retail and Russian consumer behaviour. Our office is located in Lappeenranta, Southeast Finland, and we have good connections to Russian operators. 21.3.2014 7
  • 8. + 4. Do my competitors conduct online marketing in Russia? • Not yet! • Although the potentiality of the Russian markets is widely recognized, not so many European companies are conducting marketing on the Russian Internet. • So, if your company start marketing activities now, it can gain an advantage over its competitors. 21.3.2014 8
  • 9. +5. How can online and social media marketing campaigns be carried out in the Russian market? Mediatalo Toimelias Ltd offers a variety of services:  Vkontakte marketing  Blog marketing in Russia  Roadmap to Russia  Online marketing campaigns  Administration and content production  Search engine optimization  Russian payment services Marketing campaigns are tailored according to the needs and objectives of the customers, utilizing their existing Internet infrastructure. Our mission is to increase customers’ visibility on the Russian Internet and take care of their conversion rates! 21.3.2014 9
  • 10. + 6. Are there any risks of Russian marketing on the Internet and in social media? • We do minimize marketing risks. We build campaigns without wishful thinking, but according to the needs and objectives. • We cooperate with our clients and use only trustful payment methods when we buy visibility for our customers from Russian service providers. 21.3.2014 10
  • 11. + 6. Are there any risks of Russian marketing on the Internet and in social media? • We send our clients monthly reports concerning completed campaigns, their indicators and statistics. Our services are flexible. We can change and modify campaigns, if it is necessary, or we will find another better way for you to achieve success. Bringing benefits to our customers is our priority! 21.3.2014 11
  • 12. +7. What are the most important channels? TOP 10 INTERNET CHANNELS IN RUSSIA ARE: Search engines: Yandex, Google.ru. Portals: Mail.ru, Yahoo.ru. Social media: VKontakte, Odnoklassniki, LiveInternet, Moimir, Youtube and LiveJournal 21.3.2014 12
  • 13. +8. How to conduct Internet marketing in Russia? • Basics of Internet marketing in Russia and pricing methods are all the same within different business areas. You can buy banners on all portals mentioned above and keywords from search engines and do social media marketing. • But the difference is in payment methods. It is quite usual that you can not use your western credit card for direct payments. So, you have to use different Russian Internet payment methods. 21.3.2014 13
  • 14. +9. What kind of Internet payment methods do they have in Russia? • There are several Internet payment methods in Russia. The most popular are: Qiwi; Webmoney; Yandex money. • In addition to these, the most popular social media channel in Russia, VKontakte, has its own payment method. 21.3.2014 14
  • 15. +9. What kind of Internet payment methods do they have in Russia? • All mentioned Internet payment methods are debit accounts. The use of western credit cards is not that usual, but debit accounts are widely used and safe. • Creating an account outside Russia might be challenging, but specialized media company can help you solve this problem and minimize the risks. 21.3.2014 15
  • 16. + 10. How to start Internet marketing activities in Russia? Hand it to the experts! We will find out what kind of service would be the best for achieving your company’s objectives. We will build up a marketing campaign that serves best your needs and achieves good results in a short period of time. 21.3.2014 16
  • 17. + Contact us! Mediatalo Toimelias Ltd Laserkatu 6 53850 Lappeenranta Finland Teemu Hakolahti teemu.hakolahti@toimelias.fi Tel. +358 50 355 1370 www.toimelias.fi/en/ 21.3.2014 17