TSM/ TOURISM 101 session1


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  • Trip: each time a person goes to a place at least 100 miles away from home and returnsLength of stay: either tourists or same-day visitors (excursionist)Residence of the tourist either domestic or international
  • TSM/ TOURISM 101 session1

    1. 1. Principles ofTourism:Introduction toTourism Theory First Semester AY 2012-2013 School of Hospitality Management
    2. 2. The ProfessorProf. Tito Antonio A. Ofilada, Jr.• Education: – MBA (Ongoing) • Ateneo de Manila University Graduate School of Business – BS Tourism (2006) • University of the Philippines- Diliman School of Hospitality Management
    3. 3. The ProfessorProf. Tito Antonio A. Ofilada, Jr.• Work Experience: – Delta Airlines 2008-2010 • Passenger Sales Agent – Customer Service Intern (Summer 2005) • Philippine Airlines School of Hospitality Management
    4. 4. The ProfessorProf. Tito Antonio A. Ofilada, Jr.• Consultation Hours: – Tuesdays 8am-9am School of Hospitality Management
    5. 5. School Mission:- to be a recognized and respected educationalinstitution- adhere to the highest international standards- respond to the market needs- by producing globally competitive and highlyprofessional individuals. School of Hospitality Management
    6. 6. Core Values:- Perfection- Innovation- Integrity- Concern- Prudence- Unity School of Hospitality Management
    7. 7. Seal of Treston InternationalCollege School of Hospitality Management
    8. 8. School of Hospitality Management • Aims to develop tomorrow’s hospitality and tourism leaders both in the national and global setting. School of Hospitality Management
    9. 9. Class Rules• Maximum of 3 cuts or absences per subject. Should you incur absences more than the allowed maximum number, you will be automatically dropped from the subject and will be given an “FA” or Failure due to Absences in your scholastic report.• Wear the prescribed college uniform when inside the classroom and school premises School of Hospitality Management
    10. 10. Class Rules• Electronic gadgets such as but not limited to mobile phones, laptops and i-pads are not allowed inside the classroom and will be confiscated by the instructor if seen being used by students while class is ongoing. Confiscated gadgets may be claimed at the Guidance & Student Affairs Office upon submission of Letter of Explanation from the student’s parent or guardian. School of Hospitality Management
    11. 11. Class Rules• Charging of electronic gadgets is strictly prohibited inside the classroom. School of Hospitality Management
    12. 12. Course Description This course provides an introduction to the study of tourism. In this course, tourism is examined in different dimensions: as a phenomenon, as an industry and as a field of study. As a phenomenon, this course will examine the major factors that lead to growth, development and decline of tourism in the world and in the Philippines. School of Hospitality Management
    13. 13. Course DescriptionAs an industry this course will introduce the various sectors of the tourism industry and the interplay of these elements. And as a field of study, different terminologies, concepts and ideas pertaining to the impacts of tourism will also be discussed. School of Hospitality Management
    14. 14. Course ObjectivesAt the end of this course, the students are expected to:COGNITIVE:• Define what the concept of tourism and other related terms.• Identify and differentiate the components of the tourism industry.• To evaluate the different career opportunities that await students after graduation.AFFECTIVE:• To answer questions on what motivates people to travel.• Describe how the different tourism industry components interact with each other School of Hospitality Management
    15. 15. Course ObjectivesPSYCHO-MOTOR:• To be able to differentiate between the different reasons why people travel School of Hospitality Management
    16. 16. Grading System Attendance 15% Orals 15% Prelim Grade 30% Quizzes 10% Midterm Grade 30% Class Standing 40% Pre- Final Grade 40% Exam 60% 100% 100% School of Hospitality Management
    17. 17. Reference Materials:Textbook: Goeldner, C. (2009). Tourism: Principles, Practices, Philosophies. New Jersey: John Wiley & Sons.References: Cruz, R. G. (2009). Principles of Travel and Tourism: Introduction to Tourism Theory. Quezon city: Tourism Research Philippines. Cruz, Z. (2006). Principles of Tourism: Part 1. Manila: Rex Book Store. Leuterio, F. (2007). Introduction to Tourism. Manila: Rex Book Store. Libosada, C. (2007). Introduction to Tourism. Pasig City: Anvil Publishing, Inc.Web Reference: World Travel and Tourism Council. (n.d.). Retrieved from http://www.wttc.org School of Hospitality Management
    18. 18. Lets Begin..... School of Hospitality Management
    19. 19. What is Tourism?• “Activities of persons travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes.” (WTO, 1993) School of Hospitality Management
    20. 20. What is Tourism?• A pure activity where money earned is spent in places visited. School of Hospitality Management
    21. 21. Forms of Tourism• Domestic Tourism• Inbound Tourism• Outbound School of Hospitality Management
    22. 22. Other Forms of TourismAdventure Tourism Health TourismArts Tourism Festival TourismCultural Tourism Heritage TourismEcotourism Sports TourismEducational Tourism Urban TourismEthnic Tourism School of Hospitality Management
    23. 23. Elements of Tourism• Distance• Length of stay• Residence of the Tourist School of Hospitality Management
    24. 24. Elements of Tourism• Purpose of travel • Visiting Friends and Relatives • Conventions, seminars and Meetings • Business • Outdoor Recreation • Entertainment • Personal • Other purposes School of Hospitality Management
    25. 25. Visitors• A person who engages in Tourism.• The basic unit of measurement for the whole tourism statistics (WTO)• Not the same as a Traveler. School of Hospitality Management
    26. 26. International Visitors• “People who travel to a country outside their usual residence and their usual environment for not more than 12 months and the exercise which is compensated from within the country visited.” (Cruz, 2000) School of Hospitality Management
    27. 27. Domestic Visitors• “People residing in a country who Travel to a place within that country outside their usual environment for not exceeding a period of 12 months and the main purpose of visit is other than the exercise of an activity remunerated from within that place.”(Cruz, 2000) School of Hospitality Management
    28. 28. Properties of Tourism• It is a composite product.• Tourism is an intangible product.• Each destination provides a unique experience.• Tourism products are perishable.• Tourism interacts with external forces. School of Hospitality Management
    29. 29. Properties of Tourism• The tourist product is an export product. Rather it imports the consumer.• Tourism is a labor intensive industry School of Hospitality Management
    30. 30. The Economic Importance of Tourism• For a number of countries, tourism is seen as the largest commodity in international trade.• Tourism ranks among the top 3 industries for a number of countries. School of Hospitality Management
    31. 31. The cost of benefits of tourism• Tourism brings both economic and non economic benefits to host communities.• Has positive and negative impacts. School of Hospitality Management
    32. 32. The cost and benefits of tourism POSITIVE (BENEFITS) NEGATIVE (COST)Provides employment opportunities Develops excess demand for resourcesGenerates a supply of needed foreign exchange Creates the difficulties of seasonalityIncreases Income Causes inflationCan be built on existing infrastructure Can result in unbalanced economic developmentDevelops infrastructure that could also help Creates social problemsstimulate local commerce and industrySpreads development Degrades the natural physical environmentBroadens educational and cultural horizons and Commercializes culture, religion and the artsimproves feelings of self-worthCreates a favorable image for a destination Contributes to disease, economic fluctuation and transportation problems School of Hospitality Management
    33. 33. THANK YOU!!!School of Hospitality Management