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TSM 102-Mice
 

TSM 102-Mice

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    TSM 102-Mice TSM 102-Mice Presentation Transcript

    • MICEMeetings, Incentives, Conventions and Exhibits
    • Objectives 1. Know about the major players in the convention industry 2. Describe destination management companies 3. Describe the different aspects of being a meeting planner 4. Describe the different type of meeting 5. Know the various venues for meetingIntroduction to Hospitality, John By Aj. Pavit Tansakul
    • Outline 1. Development of the Industry 2. Size and Scope 3. Key Players 4. Convention and Visitors Bureaus 5. Destination Management Companies 6. Meeting Planners and Service Contractors 7. Types of Meetings, Conventions, and Expositions 8. Types of Associations and Meetings 9. Venues 10. TrendsIntroduction to Hospitality, John By Aj. Pavit Tansakul
    • Developm ent of the Industr y D People have gathered to attend meetings, conventions, and expositions since the ancient times IJ Mainly for social, sporting, political, or religious purposesIntroduction to Hospitality, John By Aj. Pavit Tansakul
    • Developm ent of the Industr y D Associations go back many centuries to the Middle Ages and before IJ The guilds in Europe were created during the Middle Ages to secure proper wages and maintain work standards IJ Associations began in the United States at the beginning of the eighteenth century, when Rhode Island candle makers organized themselvesIntroduction to Hospitality, John By Aj. Pavit Tansakul
    • Developm ent of the Industr y D Meetings, incentive tr avel, conventions, and exhibitions (MICE) represent a segment of the tourism industry that has grown in recent years D MICE tourists spend about twice the amount of money that other tourists spendIntroduction to Hospitality, John By Aj. Pavit Tansakul
    • Developm ent of the Industr y D MICE industr y is one of the fastest growing segments within the tourism industry generating millions in revenues for cities and countries. D Europe and United States still remain the major markets worldwide in respect of the number of meetings, conferences and exhibitions.Introduction to Hospitality, John By Aj. Pavit Tansakul
    • Size and Scope of the Industr y D American Society of Association Executives (ASAE): IJ 23,000 members IJ 6,000 associations at national levelIntroduction to Hospitality, John By Aj. Pavit Tansakul
    • Size and Scope of the Industr y D Associations are the main independent political force for industries such as hospitality, offering the following benefits: • Governmental/political voice • Marketing avenues • Education • Member services • NetworkingIntroduction to Hospitality, John By Aj. Pavit Tansakul
    • The Industry Stakeholders Delegates Delegates Hotel s Exhibit Facilitie design s Destination PCOs and managemen Convention t Companies managers Exhibitor Transportatio s n Audiovisual Convention services Bureaus Exhibition/trade Exhibition show service managers contractors Association Food Delegates s ServicesIntroduction to Hospitality, John Delegates By Aj. Pavit Tansakul
    • K ey Player s D The major players in the convention industry are 1. convention and visitors bureaus (CVBs) 2. meeting planners and their clients 3. the convention center 4. specialized services 5. exhibitionsIntroduction to Hospitality, John By Aj. Pavit Tansakul
    • Convention and Visitor s Bu r eaus D Not-for-profit umbrella organization that represents an urban area that tries to solicit business- or pleasure-seeking visitors D Primary outcome is to generate and increase revenues of a city D www.tceb.or.thIntroduction to Hospitality, John By Aj. Pavit Tansakul
    • Convention and Visitor s Bu r eaus D The convention and visitors bureau comprise a number of visitor industry representing the various industry sectors: 1. Transportation 2. Hotels 3. Restaurants 4. Attractions 5. SuppliesIntroduction to Hospitality, John By Aj. Pavit Tansakul
    • Convention and Visitor s Bu r eaus 1. Enhance the image of tourism in the local/city area 2. Market the area and encourage people to visit and stay longer 3. Encourages associations and others to hold meetings, conventions, and trade shows in the area it represents 4. Assists associations and others with preparations and lends support 5. Encourages tourists to partake of the historic, cultural, and recreational opportunities the city or area has to offerIntroduction to Hospitality, John By Aj. Pavit Tansakul
    • Convention Center UtilizationIntroduction to Hospitality, John By Aj. Pavit Tansakul
    • Destination M anagem ent Com panies• D Service organizations within the visitor industry that offers a host of programs and services to meet clients’ needs• D Initially, a destination management sales manager concentrates on selling the destination to meeting planners and performance improvement companies (incentive houses)Introduction to Hospitality, John By Aj. Pavit Tansakul
    • Meeting Planner s D May be independentcontractors who contract out their services to both associations and corporations as the need arises or they may be full-time employees of corporations or associations D Plans the meeting down to the last minuteIntroduction to Hospitality, John By Aj. Pavit Tansakul
    • Meeting Planner s D Pr em eeting Activities IJ Estimate attendance IJ Plan meeting agenda IJ Establish meeting objectives IJ Set meeting budget IJ Select city location and site IJ Plan exhibition IJ Plan travel to and from site IJArrange ground transportation IJ Organize audiovisual needsIntroduction to Hospitality, John By Aj. Pavit Tansakul
    • Meeting Planner s D On-Site Activities IJ Conduct ore-event briefing IJ Prepare VIP plan IJ Facilitate people movement IJ Approve expenditures D Postm eeting Activities IJ Debrief IJ Evaluate IJGive recognition and appreciation IJ Plan for next yearIntroduction to Hospitality, John By Aj. Pavit Tansakul
    • Ser vice Contr actor s D The individual responsible for providing all of the services needed to run the facilities for a trade show D Hired by the exposition show manager or association meeting plannerIntroduction to Hospitality, John By Aj. Pavit Tansakul
    • Types of Meetings D Clinic: Workshop-type educational experience in which attendees learn by doing D For u m : An assembly for the discussion of common concerns D Sem inar : A lecture and a dialogue that allow participants to share experiences in a particular field D Sym posium : An event at which a particular subject is discussed by experts and opinions are gathered D W or kshop: A small group led by a facilitator or trainerIntroduction to Hospitality, John By Aj. Pavit Tansakul
    • Meeting Setups D Theatr e style: IJ Large audience that does not need notes D Classr oom setup: IJ Meeting setup is instructional IJ Workshop style D B oar dr oom setup: IJ Small numbers of people IJ Meeting takes place around one block rectangular tableIntroduction to Hospitality, John By Aj. Pavit Tansakul
    • Association Meetings D Things at the top of the list of places for an association meeting planner to choose from include the destination’s availability of hotel and facilities, ease of transportation, distance from attendees, transportation costs, and food and beverage D Members attend association meetings voluntarily, so the hotel should work with meeting planners to make the destination appealingIntroduction to Hospitality, John By Aj. Pavit Tansakul
    • Conventions and Expositions D Conventions are larger meetings with some form of exposition or trade show included D The majority are held in large hotels over a 3- 5 day period D Expositions are events that bring together sellers of products and services at a location where they can show their products and services to a group of attendees at a convention or trade showIntroduction to Hospitality, John By Aj. Pavit Tansakul
    • Types of Associations D Trade association D Professional association D Medical and scientific association D Religious organizations D Government organizationsIntroduction to Hospitality, John By Aj. Pavit Tansakul
    • Types of Meetings D Annual meetings D Board, committee, seminars and workshops, professional and technical meetings D Corporate meetings, conventions, and expositions D Social, military, educational, religious , and fraternal; brotherly groups (SMERF)Introduction to Hospitality, John By Aj. Pavit Tansakul
    • Meeting Planning D Pre-meeting• D Needs analysis activities• D Budget IJ Plan agenda• Request for D IJ Set budgetproposal IJ Negotiate contracts• D Site inspection D On-site activities D Post meetings• D Selection• D Negotiation• D Contr actsIntroduction to Hospitality, John By Aj. Pavit Tansakul
    • Contr acts• D The co ntr act is a legal document that binds two or more parties• D Essential elements:• IJ Offer• IJ Consideration• IJ AcceptanceIntroduction to Hospitality, John By Aj. Pavit Tansakul
    • Venues for Meetings D City Centers D Convention Centers D Conference Centers D Hotels and Resorts D Cruise Ships D Colleges and UniversitiesIntroduction to Hospitality, John By Aj. Pavit Tansakul
    • Venues 1. Residential Venues Residential venues are any venue that provides both residential accommodation and convention and meeting-style facilities, for example: IJ Resort Hotel, Central Business District Hotels (CBD), Airport Hotels, Suburban Hotels, Boutique Hotels, Residential conference centers IJ Colleges and University IJ Cruise ShipsIntroduction to Hospitality, John By Aj. Pavit Tansakul
    • Venues 2. Nonr esidential Venues = Only provide convention and meeting facilities * other venues for MICE events that exclude the provisionof lodging • indicated or purpose- built convention centers • exhibition halls • arenas & stadiumIntroduction to Hospitality, John By Aj. Pavit Tansakul
    • Venues 3. Special Venu es these have been specifically selected for particular MICE events, e.g. • historical buildings, • museum, • zoos, • landmarksIntroduction to Hospitality, John By Aj. Pavit Tansakul
    • Tr ends D More people are going abroad to attend meetings D Some international shows do not travel very well (i.e., agricultural machinery); thus, organizations such as Bleinheim & Reed Exposition Group airlift components and create shows in other countries D C ompetitiveness has increased among all destinations D C onvention centers will expand and new centers will come online D The industry needs to be more sophisticated—the need for fiber optics is present everywhere D Shows are growing at a rate of 5-10 percent per year D C ompared to a few years ago, large conventions are not as well attended and regional conventions have more attendeesIntroduction to Hospitality, John By Aj. Pavit Tansakul
    • MICE in the Philippines
    • International Association Survey (2000-2001) ITEM OF 2000 2001 EXPENDITURES Total Average % Total Amount (In Average % Amount (In Expenditure Share Peso) Expenditure/ Share Peso) / Association Association (In Peso) Exhibit/Hall/Meeting 357,666.00 32,515 17.85% 83,494.00 10,437.00 13.91% Rooms Equipment Rentals 283,652.00 25,787.00 14.16% 14,160.00 1,770.00 2.36% Services Hired 48,895.00 4,445.00 2.44% 67,000.00 8,375.00 11.17% Food and Beverage 467,884.00 42,535.00 23.35% 230,547.00 28,818.00 38.42% Functions Staff Members Living 29,324.00 2,666.00 1.46% 26,372.00 3,297.00 4.39% Expenses Taxi/Car Rentals and 436,088.00 39,644.002 1.77% 112,226.00 14,028.00 18.70% Other Transport Services Supplies and 17,475.00 2,184.00 2.91% Materials Other Expenses 379,863.00 34,533.00 18.96% 48,780.00 6,098.00 8.13% (Source: Convention Income Survey:182,125.00 2001; 100.00% Statistics Coordination TOTAL 2,003,372.00 2000 and National 600,054.00 75,007.00 100.00 Board %Event Management for Tourism, Sports, Business and MICE: 2012A Philippine Perspective Books Atbp. Publishing Corp.By Maria Arlene (Bam) S. Tuazon-Disimulacion Mandaluyong City, Philippines
    • DOT Attached Agencies 1. Tourism Promotions Board (TPB) 2. Tourism Infrastructure and Enterprise Zone Authority (TIEZA) 3. Duty Free Philippines Corporation (DFPC) 4. Intramuros Administration (IA)Event Management for Tourism, Sports, Business and MICE: 2012A Philippine Perspective Books Atbp. Publishing Corp.By Maria Arlene (Bam) S. Tuazon-Disimulacion Mandaluyong City, Philippines
    • DOT Attached Agencies 5. National Parks Development Committee (NPDC) 6. Nayong Pilipino Foundation 7. Philippine Retirement Authority (PRA) 8. Philippine Commission on Sports Scuba DivingEvent Management for Tourism, Sports, Business and MICE: 2012A Philippine Perspective Books Atbp. Publishing Corp.By Maria Arlene (Bam) S. Tuazon-Disimulacion Mandaluyong City, Philippines
    • National Association Survey (2000-2001) ITEM OF 2000 2001 EXPENDITURE S Total Average % Total Average % Amount Expenditure Share Amount Expenditur Share (In / (In e Peso) Association Peso) / (In Peso) Associatio n Exhibit/Hall/Meeti 1,264,892.0 210,815.00 25.95% 805,333.00 (In Peso) 38.77% 201,333.0 n g Rooms 0 0 Equipment Rentals 213,652.00 35,609.00 4.38% 13,000.00 3,250.00 0.63% Services Hired 54,692.00 9,115.00 1.12% 35,000.00 8,750.00 1.69% Food and 1,635,704.0 272,617.00 33.55% 538,000.00 134,500.00 25.90% Beverage 0 Functions Staff Members 160,264.00 26,711.00 3.29% 140,000.00 35,000.00 6.74% Living Expenses Taxi/Car Rentals 205,166.00 34,194.00 4.21% 102,627.00 25,657.00 4.94% and Other Transport Services Supplies - 0.00% 240,000.00 60,000.00 11.56% and Materials Convention Income Survey: 2000 and 2001; National Statistics Coordination (Source: Other Expenses 1,340,407.0 223,401.00 27.50% 203,000.00 50,750.00 9.77% Board) 0 TOTAL 4,874,777.0Event Management for Tourism, Sports, Business and MICE: 812,462.00 100.00% 2,076,960.0 519,240.00 100.00% 2012A Philippine Perspective 0 0 Books Atbp. Publishing Corp.By Maria Arlene (Bam) S. Tuazon-Disimulacion Mandaluyong City, Philippines
    • Tourism Competitiveness of Selected ASEAN Countries (2009) COUNTRY OVERALL INDEX SUB-INDEX Regulatory Business Human, Cultural Framewor Environment and Natural k and Resources Infrastructure ASEAN Overall ASEAN Overall ASEAN Overall ASEAN Overall Rank Rank Rank Rank Singapore 1 10 1 6 1 5 3 23 Malaysia 2 32 2 42 2 38 1 14 Thailand 3 39 3 70 3 40 2 19 Brunei 4 69 4 99 4 47 5 60 Darussala m Indonesia 5 81 8 113 5 79 4 40 PHILIPPINE 6 86 5 85 7 89 6 70 S Vietnam 7 89 6 92 6 85 8 76 Cambodia 8 108 7 111 8 113 7 74 (Source: World Economic Forum Report, 2009)Event Management for Tourism, Sports, Business and MICE: 2012A Philippine Perspective Books Atbp. Publishing Corp.By Maria Arlene (Bam) S. Tuazon-Disimulacion Mandaluyong City, Philippines
    • Philippine International Convention CenterEvent Management for Tourism, Sports, Business and MICE: 2012A Philippine Perspective Books Atbp. Publishing Corp.By Maria Arlene (Bam) S. Tuazon-Disimulacion Mandaluyong City, Philippines