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TSM 102- Mice as an industry
 

TSM 102- Mice as an industry

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    TSM 102- Mice as an industry TSM 102- Mice as an industry Presentation Transcript

    • MICE as an Industry Meetings, Incentives, Conventions and Exhibitions
    • What is an Event?An event is a general term indicating thecoming together of a number of people in oneplace, to confer or carry out a particularactivity.Frequency can be on an ad hoc basis oraccording to a set pattern, as for instanceannual general events, committee events, etc.(Source: International Congress & Convention Association)
    • Events: The Basics• Often “once in a lifetime” experiences for participants.• Generally expensive to stage.• Takes place over a short time span.• Require long and careful planning.• Takes place once only.• Carries a high level of risk and;• There is often a lot at stake for those involved.
    • Events: The Basics• “A special event is a one time or infrequently occurring event outside normal programs or activities of the sponsoring or organizing body.” - Prof. Ronald Getz (2005)
    • Events: The basics• Events according to size – Mega- Events – Hallmark Events – Major Events – Minor Events
    • Events: The Basics• Mega- Events – Largest events that can be organized. – Generally targeted at international markets. – These events have specific yield in terms of increased tourism, media coverage and economic impact. – Often, it is difficult to calculate the costs accurately with so many stakeholders.
    • Events: The Basics• Hallmark Events – Designed to increase the appeal of a specific tourism destination or region.
    • Events: The Basics• Major Events – Attract significant local interest and large numbers of participants . – Generates significant tourism revenue.
    • Events: The Basics• Minor Events – This is where most event managers gain experience – These events include one-off events like historical, cultural, musical and dance performances. – Meetings, Parties, Celebrations, award ing ceremonies and sporting finals fit in this category.
    • Events: The Basics• Events according to type: – Sporting Events – Entertainment, arts and cultural festivals – Commercial, Marketing and Promotional Events – MICE (Meetings, Incentives, Conventions and Exhibitions) – Family Events – Fund Raisers and; – Miscellaneous
    • Events: The Basics• The event team: – People who compose the event planners. – Often times, their number expands and contracts depending on the situation (pulsing organization) – Aside from these the event team also is composed of different contractors crucial to the execution of the event.
    • Events: The Basics• The Event Technologies – Different systems used in order to execute and plan events – These include programs used to manage tasks to more complex ones – The use of new technologies during events should undergo strict inspection and numerous rehearsals in order for these to work properly during the event itself.
    • Types of Events • Categorized under MICE • Based on purpose and content • Sports • Advocacy and philanthropic • OthersEvent Management for Tourism, Sports, Business and MICE: 2012A Philippine Perspective Books Atbp. Publishing Corp.By Maria Arlene (Bam) S. Tuazon-Disimulacion Mandaluyong City, Philippines
    • Maha KumbhMela
    • Pilgrimage to MeccaEvent Management for Tourism, Sports, Business and MICE: 2012A Philippine Perspective Books Atbp. Publishing Corp.By Maria Arlene (Bam) S. Tuazon-Disimulacion Mandaluyong City, Philippines
    • Event Management for Tourism, Sports, Business and MICE: 2012A Philippine Perspective Books Atbp. Publishing Corp.By Maria Arlene (Bam) S. Tuazon-Disimulacion Mandaluyong City, Philippines
    • Categorized under MICE• The fastest growing segment in the Tourism Industry.• Means Meetings Incentives Conventions and Exhibitions.• Affects other tourism sectors and generates multiple countries and regional economies.
    • Meetings
    • Meetings• A meeting takes place when two or more people come together for a common agenda.• People attend for education, training, decision-making, research, sales, information exchange, networking, etc.• There is normally no exhibit component to this event.• Meetings are events that bring people together to solve problems as well.
    • Types of Meetings:• Conference – Event used to meet and exchange views, convey a message or give publicity to some area. – These are also of limited in time frame and with specific objectives – Smaller scale than congresses.
    • Types of Meetings:• Congress – Regular coming together of large groups of individuals generally to discuss a particular subject. – Often lasts for several days and has simultaneous sessions. – Length of time between congresses is established before the implementation stage.
    • Other Types of Meetings• Symposium: formal presentation where there is a limited interaction between presenters and the audience.• Lecture: individual presentation often by one expert where the audience can ask questions after the discussion• Panels: two or more resource persons offer their opinions on a topic.• Workshops: Requires hands-on activities to facilitate learning.
    • Other Types of Meetings• Forum: interactive discussion led by invited speakers. Requires the presence of a moderator or facilitators.• Seminars: Provide room for much interaction between attendees and resource speakers. A lot of sharing happens between both parties. Preferably used for small groups.• Clinics: Training Activities usually sports activities. Presents drills and instructions on specific topics.• Retreats: generally spiritual in nature usually conducted in a location away from the city. Used for bonding, planning sessions or relaxation.
    • Panel Contract SigningEvent Management for Tourism, Sports, Business and MICE: 2012A Philippine Perspective Books Atbp. Publishing Corp.By Maria Arlene (Bam) S. Tuazon-Disimulacion Mandaluyong City, Philippines
    • Event Management for Tourism, Sports, Business and MICE: 2012A Philippine Perspective Books Atbp. Publishing Corp.By Maria Arlene (Bam) S. Tuazon-Disimulacion Mandaluyong City, Philippines
    • Event Management for Tourism, Sports, Business and MICE: 2012A Philippine Perspective Books Atbp. Publishing Corp.By Maria Arlene (Bam) S. Tuazon-Disimulacion Mandaluyong City, Philippines
    • Rank of Manila and selected ASIAN Cities Based on the Number Meetings Hosted (1999-2008) RANK CITY NUMBER OF MEETINGS 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 14 Beijing 33 44 43 58 31 104 95 95 102 73 18 Bangkok 28 31 30 51 63 75 68 72 80 71 21 Hong Kong 45 54 61 45 39 91 94 73 76 66 27 Kuala Lumpur 28 19 32 46 38 56 48 73 72 61 32 Taipei 36 29 38 44 32 51 54 44 74 52 74 MANILA 19 29 27 16 22 15 23 26 17 21 140 Hanoi 6 1 10 5 10 16 16 19 17 12 141 Bali 10 10 15 12 11 11 19 14 20 11 181 Ho Chi Minh 1 2 2 2 4 3 9 4 10 8 206 Cebu 3 2 2 4 8 3 1 9 6 7 233 Jakarta 2 1 3 3 6 8 11 13 12 7 Kota Kinabalu 2 2 1 8 4 1 1 4 5(Source: Statistics Report, International Association Meetings Market, 1999-2008)
    • Incentives• A gift for a job well done• A motivational tool used to encourage employees to achieve goals such as sales quotas set by companies.• These are not only vacations in exotic vacations.• Defined as: a global management tool that uses an exceptional travel experience to motivate and/or recognize participants for increased levels of performance in support of organizational goals.
    • IncentivesEvent Management for Tourism, Sports, Business and MICE: 2012A Philippine Perspective Books Atbp. Publishing Corp.By Maria Arlene (Bam) S. Tuazon-Disimulacion Mandaluyong City, Philippines
    • (Source: Caribbean Tourism websites)Event Management for Tourism, Sports, Business and MICE: 2012A Philippine Perspective Books Atbp. Publishing Corp.By Maria Arlene (Bam) S. Tuazon-Disimulacion Mandaluyong City, Philippines
    • Event Management for Tourism, Sports, Business and MICE: 2012A Philippine Perspective Books Atbp. Publishing Corp.By Maria Arlene (Bam) S. Tuazon-Disimulacion Mandaluyong City, Philippines
    • Event Management for Tourism, Sports, Business and MICE: 2012A Philippine Perspective Books Atbp. Publishing Corp.By Maria Arlene (Bam) S. Tuazon-Disimulacion Mandaluyong City, Philippines
    • Conventions• A meeting with an exhibit. It combines attractions of having multiple simultaneous activities.• Defined as a gathering of delegates, representatives and members of a membership or industry organization convened for a common purpose.
    • ConventionsEvent Management for Tourism, Sports, Business and MICE: 2012A Philippine Perspective Books Atbp. Publishing Corp.By Maria Arlene (Bam) S. Tuazon-Disimulacion Mandaluyong City, Philippines
    • Event Management for Tourism, Sports, Business and MICE: 2012A Philippine Perspective Books Atbp. Publishing Corp.By Maria Arlene (Bam) S. Tuazon-Disimulacion Mandaluyong City, Philippines
    • Exhibitions• Event where products, services or promotional materials are displayed. Attendees visiting exhibits on the show floor.• These focus primarily on business to business relationships• Events where products and services are displayed.• Traces its roots to the great exhibition of 1851 in London.
    • Types of Exhibits• Public/Consumer Show – Open to the public usually requiring an entrance fee• Trade Show – Refers to exhibits that are not open to the public. Considered a business-to- business event where products are not sold directly.
    • Benefits of tradeshows• Initiate contacts with new customers• Develop new trade leads• Maintain and renew contacts with valued clients• Launch new products and services through live presentations• Enhance corporate profile and image
    • Types of Events• Combined Events – Events open to the trade for the first couple of days then the event allows the public to view it.
    • Trade ExhibitionsEvent Management for Tourism, Sports, Business and MICE: 2012A Philippine Perspective Books Atbp. Publishing Corp.By Maria Arlene (Bam) S. Tuazon-Disimulacion Mandaluyong City, Philippines
    • Event Management for Tourism, Sports, Business and MICE: 2012A Philippine Perspective Books Atbp. Publishing Corp.By Maria Arlene (Bam) S. Tuazon-Disimulacion Mandaluyong City, Philippines
    • Consumer ExhibitsEvent Management for Tourism, Sports, Business and MICE: 2012A Philippine Perspective Books Atbp. Publishing Corp.By Maria Arlene (Bam) S. Tuazon-Disimulacion Mandaluyong City, Philippines
    • Exhibits….• Exposition – Refers to a large scale, industrial regional exhibition scheduled for a longer period of time.• Fairs – Occasional meeting of buyers and sellers specifically to trade.
    • Events based on Purpose and Content• Marketing Events – Facilitates bringing the buyer and seller together or create awareness to a commercial product. Ex: The Victoria’s secret fashion show. – Open house: new residential and or commercial property – Product Launch: introduction of new products
    • Events based on Purpose and Content• Festivals – Cultural Celebration, either secular or religious created by and for the public. – Religious Events – Cultural: arts as well as national regional or indigenous events that honor traditions.• Social Events – Private event; by invitation only• Fandom – Social group that organizes members-only events. – Fans of a fiction genre.
    • Events based on Purpose and Content• Sports Events – A spectator or participatory event involving recreational or competitive sport activities scheduled alone or in conjunction with other events.• Advocacy and Philanthropic – Created by or for a charitable or cause related group to attract revenue.• Other Events – Focuses on natural wonders, flora and fauna, fun and spiritual events.
    • 2010 Winter Olympics (Canada)
    • Basketball CheerdanceEvent Management for Tourism, Sports, Business and MICE: 2012A Philippine Perspective Books Atbp. Publishing Corp.By Maria Arlene (Bam) S. Tuazon-Disimulacion Mandaluyong City, Philippines
    • Event Management for Tourism, Sports, Business and MICE: 2012A Philippine Perspective Books Atbp. Publishing Corp.By Maria Arlene (Bam) S. Tuazon-Disimulacion Mandaluyong City, Philippines
    • Event Management for Tourism, Sports, Business and MICE: 2012A Philippine Perspective Books Atbp. Publishing Corp.By Maria Arlene (Bam) S. Tuazon-Disimulacion Mandaluyong City, Philippines
    • Event Management for Tourism, Sports, Business and MICE: 2012A Philippine Perspective Books Atbp. Publishing Corp.By Maria Arlene (Bam) S. Tuazon-Disimulacion Mandaluyong City, Philippines
    • Event Management for Tourism, Sports, Business and MICE: 2012A Philippine Perspective Books Atbp. Publishing Corp.By Maria Arlene (Bam) S. Tuazon-Disimulacion Mandaluyong City, Philippines
    • Moriones (Marinduque) Pahiyas (Lucban) Sinulog (Cebu)Event Management for Tourism, Sports, Business and MICE: 2012A Philippine Perspective Books Atbp. Publishing Corp.By Maria Arlene (Bam) S. Tuazon-Disimulacion Mandaluyong City, Philippines
    • Event Management for Tourism, Sports, Business and MICE: 2012A Philippine Perspective Books Atbp. Publishing Corp.By Maria Arlene (Bam) S. Tuazon-Disimulacion Mandaluyong City, Philippines
    • Event Management for Tourism, Sports, Business and MICE: 2012A Philippine Perspective Books Atbp. Publishing Corp.By Maria Arlene (Bam) S. Tuazon-Disimulacion Mandaluyong City, Philippines
    • Event Management for Tourism, Sports, Business and MICE: 2012A Philippine Perspective Books Atbp. Publishing Corp.By Maria Arlene (Bam) S. Tuazon-Disimulacion Mandaluyong City, Philippines
    • Ibiza PartyEvent Management for Tourism, Sports, Business and MICE: 2012A Philippine Perspective Books Atbp. Publishing Corp.By Maria Arlene (Bam) S. Tuazon-Disimulacion Mandaluyong City, Philippines
    • Tribute Gala for Jose “Pitoy”MorenoEvent Management for Tourism, Sports, Business and MICE: 2012A Philippine Perspective Books Atbp. Publishing Corp.By Maria Arlene (Bam) S. Tuazon-Disimulacion Mandaluyong City, Philippines
    • Event Management for Tourism, Sports, Business and MICE: 2012A Philippine Perspective Books Atbp. Publishing Corp.By Maria Arlene (Bam) S. Tuazon-Disimulacion Mandaluyong City, Philippines
    • UP Lantern ParadeEvent Management for Tourism, Sports, Business and MICE: 2012A Philippine Perspective Books Atbp. Publishing Corp.By Maria Arlene (Bam) S. Tuazon-Disimulacion Mandaluyong City, Philippines
    • MICE in the Philippines
    • International Association Survey (2000-2001) ITEM OF 2000 2001 EXPENDITURES Total Amount Average % Total Amount (In Average % (In Peso) Expenditure Share Peso) Expenditure/ Share / Association Association (In Peso) Exhibit/Hall/Meeting Rooms 357,666.00 32,515 17.85% 83,494.00 10,437.00 13.91% Equipment Rentals 283,652.00 25,787.00 14.16% 14,160.00 1,770.00 2.36% Services Hired 48,895.00 4,445.00 2.44% 67,000.00 8,375.00 11.17% Food and Beverage 467,884.00 42,535.00 23.35% 230,547.00 28,818.00 38.42% Functions Staff Members Living 29,324.00 2,666.00 1.46% 26,372.00 3,297.00 4.39% Expenses Taxi/Car Rentals and Other 436,088.00 39,644.002 1.77% 112,226.00 14,028.00 18.70% Transport Services Supplies and Materials 17,475.00 2,184.00 2.91% Other Expenses 379,863.00 34,533.00 18.96% 48,780.00 6,098.00 8.13% (Source: Convention Income Survey:182,125.00 2001; National Statistics Coordination TOTAL 2,003,372.00 2000 and 100.00% 600,054.00 75,007.00 100.00 Board %Event Management for Tourism, Sports, Business and MICE: 2012A Philippine Perspective Books Atbp. Publishing Corp.By Maria Arlene (Bam) S. Tuazon-Disimulacion Mandaluyong City, Philippines
    • DOT Attached Agencies 1. Tourism Promotions Board (TPB) 2. Tourism Infrastructure and Enterprise Zone Authority (TIEZA) 3. Duty Free Philippines Corporation (DFPC) 4. Intramuros Administration (IA)Event Management for Tourism, Sports, Business and MICE: 2012A Philippine Perspective Books Atbp. Publishing Corp.By Maria Arlene (Bam) S. Tuazon-Disimulacion Mandaluyong City, Philippines
    • DOT Attached Agencies 5. National Parks Development Committee (NPDC) 6. Nayong Pilipino Foundation 7. Philippine Retirement Authority (PRA) 8. Philippine Commission on Sports Scuba DivingEvent Management for Tourism, Sports, Business and MICE: 2012A Philippine Perspective Books Atbp. Publishing Corp.By Maria Arlene (Bam) S. Tuazon-Disimulacion Mandaluyong City, Philippines
    • National Association Survey (2000-2001) ITEM OF 2000 2001 EXPENDITURES Total Average % Total Average % Amount (In Expenditure/ Share Amount (In Expenditure Share Peso) Association Peso) / Association (In Peso) Exhibit/Hall/Meetin g 1,264,892.0 210,815.00 25.95% 805,333.00 (In Peso) 38.77% 201,333.00 Rooms 0 Equipment Rentals 213,652.00 35,609.00 4.38% 13,000.00 3,250.00 0.63% Services Hired 54,692.00 9,115.00 1.12% 35,000.00 8,750.00 1.69% Food and Beverage 1,635,704.0 272,617.00 33.55% 538,000.00 134,500.00 25.90% Functions 0 Staff Members 160,264.00 26,711.00 3.29% 140,000.00 35,000.00 6.74% Living Expenses Taxi/Car Rentals and 205,166.00 34,194.00 4.21% 102,627.00 25,657.00 4.94% Other Transport Services Supplies and - 0.00% 240,000.00 60,000.00 11.56% Materials Other Expenses 1,340,407.0 223,401.00 27.50% 203,000.00 50,750.00 9.77% 0 TOTAL 4,874,777.0 812,462.00 100.00% 2,076,960.0 519,240.00 100.00% 0 0 (Source: Convention Income Survey: 2000 and 2001; National Statistics Coordination Board)Event Management for Tourism, Sports, Business and MICE: 2012A Philippine Perspective Books Atbp. Publishing Corp.By Maria Arlene (Bam) S. Tuazon-Disimulacion Mandaluyong City, Philippines
    • Tourism Competitiveness of Selected ASEAN Countries (2009) COUNTRY OVERALL INDEX SUB-INDEX Regulatory Business Human, Cultural Framework Environment and Natural and Resources Infrastructure ASEAN Overall ASEAN Overall ASEAN Overall ASEAN Overall Rank Rank Rank Rank Singapore 1 10 1 6 1 5 3 23 Malaysia 2 32 2 42 2 38 1 14 Thailand 3 39 3 70 3 40 2 19 Brunei 4 69 4 99 4 47 5 60 Darussalam Indonesia 5 81 8 113 5 79 4 40 PHILIPPINE 6 86 5 85 7 89 6 70 VSietnam 7 89 6 92 6 85 8 76 Cambodia 8 108 7 111 8 113 7 74 (Source: World Economic Forum Report, 2009)Event Management for Tourism, Sports, Business and MICE: 2012A Philippine Perspective Books Atbp. Publishing Corp.By Maria Arlene (Bam) S. Tuazon-Disimulacion Mandaluyong City, Philippines
    • Philippine International Convention CenterEvent Management for Tourism, Sports, Business and MICE: 2012A Philippine Perspective Books Atbp. Publishing Corp.By Maria Arlene (Bam) S. Tuazon-Disimulacion Mandaluyong City, Philippines