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Travel 10 1Philippine Tourism and Geography week 1
 

Travel 10 1Philippine Tourism and Geography week 1

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Travel 101 week 1 lecture

Travel 101 week 1 lecture

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  • Demographic of a typical international tourist in the philippines: - middle-aged, professional, married adults seeking leisure and recreational holidays. However, for visitors from the USA, Canada, Australia and Hong Kong, the main motivation of travelling to the Philippines is to visit their friends and relatives whereas for the Indian market it is primarily for business and meeting purposes. In this regard, a big portion of the market comprises emigrated Filipinos (1st, 2nd or 3rd generations), the so-called “Balikbayans”.
  • Demographic of a typical international tourist in the philippines: - middle-aged, professional, married adults seeking leisure and recreational holidays. However, for visitors from the USA, Canada, Australia and Hong Kong, the main motivation of travelling to the Philippines is to visit their friends and relatives whereas for the Indian market it is primarily for business and meeting purposes. In this regard, a big portion of the market comprises emigrated Filipinos (1st, 2nd or 3rd generations), the so-called “Balikbayans”.
  • First point: that has led to the downgrading of the country’s airport terminals to Category 2 by FAA and blacklisting of Philippine carriers from European skies and advisories against travel on Philippine carriers by Europeans;
  • First point: that has led to the downgrading of the country’s airport terminals to Category 2 by FAA and blacklisting of Philippine carriers from European skies and advisories against travel on Philippine carriers by Europeans;
  • First point: that has led to the downgrading of the country’s airport terminals to Category 2 by FAA and blacklisting of Philippine carriers from European skies and advisories against travel on Philippine carriers by Europeans;2nd point
  • First point: that has led to the downgrading of the country’s airport terminals to Category 2 by FAA and blacklisting of Philippine carriers from European skies and advisories against travel on Philippine carriers by Europeans;2nd point
  • First point: easy tourism enterprise business set up, licencsing and taxation procedures for flagship tourism investments.Second point safeguard heritage sites by providing guidelines for incorporating Filipino cultural heritage into the product portfolio, undertaking restoration and conservation works at key heritage sites, and creating partnerships to mitigate the negative impacts of tourism on vulnerable groups in the community.
  • First point: easy tourism enterprise business set up, licencsing and taxation procedures for flagship tourism investments.Second point safeguard heritage sites by providing guidelines for incorporating Filipino cultural heritage into the product portfolio, undertaking restoration and conservation works at key heritage sites, and creating partnerships to mitigate the negative impacts of tourism on vulnerable groups in the community.

Travel 10 1Philippine Tourism and Geography week 1 Travel 10 1Philippine Tourism and Geography week 1 Presentation Transcript

  • PhilippineTourism andGeography First Semester, AY 2012-2013 School of Hospitality Management
  • The ProfessorProf. Tito Antonio A. Ofilada, Jr.• Education: – MBA (Ongoing) • Ateneo de Manila University Graduate School of Business – BS Tourism (2006) • University of the Philippines- Diliman School of Hospitality Management
  • The ProfessorProf. Tito Antonio A. Ofilada, Jr.• Work Experience: – Delta Airlines 2008-2010 • Passenger Sales Agent – Customer Service Intern (Summer 2005) • Philippine Airlines School of Hospitality Management
  • The ProfessorProf. Tito Antonio A. Ofilada, Jr.• Consultation Hours: – Tuesdays 8am-9am School of Hospitality Management
  • School Mission:- to be a recognized and respected educationalinstitution- adhere to the highest international standards- respond to the market needs- by producing globally competitive and highlyprofessional individuals. School of Hospitality Management
  • Core Values:- Perfection- Innovation- Integrity- Concern- Prudence- Unity School of Hospitality Management
  • Seal of Treston InternationalCollege School of Hospitality Management
  • School of Hospitality Management • Aims to develop tomorrow’s hospitality and tourism leaders both in the national and global setting. School of Hospitality Management
  • Class Rules• Maximum of 3 cuts or absences per subject. Should you incur absences more than the allowed maximum number, you will be automatically dropped from the subject and will be given an “FA” or Failure due to Absences in your scholastic report.• Wear the prescribed college uniform when inside the classroom and school premises School of Hospitality Management
  • Class Rules• Electronic gadgets such as but not limited to mobile phones, laptops and i-pads are not allowed inside the classroom and will be confiscated by the instructor if seen being used by students while class is ongoing. Confiscated gadgets may be claimed at the Guidance & Student Affairs Office upon submission of Letter of Explanation from the student’s parent or guardian. School of Hospitality Management
  • Class Rules• Charging of electronic gadgets is strictly prohibited inside the classroom. School of Hospitality Management
  • Course Description• This course provides students with a comprehensive knowledge of tourist attractions, geography, flora and fauna, different festivals, culture, arts and history of the different provinces in the Philippines. This course also aims to equip students with knowledge on political structures, and major entry points or gateways into the various provinces in the country. School of Hospitality Management
  • Course ObjectivesCOGNITIVE:• Identify the location of the provinces where tourist attractions are located in the Philippine map.• Identify the different provinces in a blank political map of the Philippines.• Identify major gateways or entry points into different provinces.• Know the political structures, cultural, historical, religious and educational aspects of the provinces where tourist attractions exist School of Hospitality Management
  • Course ObjectivesAFFECTIVE• Understand the differences between the different regions of the country in terms of political structure, culture, history, religion, language, edu cation, festivals, tourist attractions, international and domestic gateways, cuisine and delicacies.PSYCHO MOTOR• To adapt to the different cultural elements present in each of the different regions in the Philippines. School of Hospitality Management
  • Grading System Attendance 15% Orals 15% Prelim Grade 30% Quizzes 10% Midterm Grade 30% Class Standing 40% Pre- Final Grade 40% Exam 60% 100% 100% School of Hospitality Management
  • Let’s Begin School of Hospitality Management
  • What is Tourism?• “Activities of persons travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes.” (WTO, 1993) School of Hospitality Management
  • What is Tourism?• A pure activity where money earned is spent in places visited. School of Hospitality Management
  • Forms of Tourism• Domestic Tourism• Inbound Tourism• Outbound School of Hospitality Management
  • Domestic Tourism• Tourism involving residents of the given area travelling as visitors only within that area.• Part of what is known as “Internal Tourism”. School of Hospitality Management
  • The Domestic Tourist• Any person who travels to a place other than that of his or her usual residence for less than 12 consecutive months and whose main purpose is other than the exercise of an activity remunerated from within the place. (Libosada, 2008) School of Hospitality Management
  • Domestic vs. International Tourism• Relatively few people can afford international travel especially in Third world countries.• Touring ones own country can provide new and fascinating experiences that could equal if not surpass what you can find in another land School of Hospitality Management
  • Domestic vs. International Tourism LOCAL TRAVEL TRAVELING ABROAD•Less Expensive •More expensive•No Need for passports and visas •Requires passports and visas•Travel as a first class citizen and •Might encounter culturalwould not have to worry about differences in foreign destination.racial discrimination•Inspires a genuine appreciation ofthe beauty of ones own country.•Expands ones understanding ofones nation and therefore raisesnational consciousness. School of Hospitality Management
  • Types of Domestic Tourists• Interregional Tourist – This type of traveller moves from one of the regions to another. – Comprises the largest portion of the Domestic Tourist Market School of Hospitality Management
  • Interregional Tourist Manila (NCR) Palawan (Region 4-B) School of Hospitality Management
  • Types of Domestic Tourists• Intraregional Tourist - Moves from one province to another within that region. - Tourists in this classification can contribute to the development of Urban Centers within that region. School of Hospitality Management
  • Intraregional Tourist Negros Occidental Cebu Bohol School of Hospitality Management
  • Types of Domestic Tourists• Local Tourist – Often classified as an excursionist. – A visitor who would travel within one province or locality. School of Hospitality Management
  • Local Tourist Agoo, La San Fernando, La Union Union School of Hospitality Management
  • Based from the 2011-2016 National Tourism Development PlanSETTING PERSPECTIVES School of Hospitality Management
  • Setting Perspectives Source: National Tourism Development Plan 2011-2016 School of Hospitality Management
  • Setting Perspectives: Facts• The Philippines attracted 3.9 million international arrivals.• 11.1% growth from the 3.5 million arrivals in 2010.• 65% of the international tourists came here for vacation and leisure. School of Hospitality Management
  • Setting Perspectives: Facts• Over 60% of international tourist arrivals to the Philippines came from the Asia Pacific Region• Top Markets are: South Korea, USA, Japan, China and ASEAN being the top School of Hospitality Management
  • Setting Perspectives: Facts• The domestic tourism market plays an essential role in underpinning the viability of investment in tourism, redistributing income from higher income households to lower income households through tourism expenditure in the provinces, and strengthening the cultural ties and health of Filipino residents. School of Hospitality Management
  • Setting Perspectives: Facts• Top domestic destinations for domestic tourists were: – Metro Manila – CALABARZON – Cebu-Bohol – Davao City – Baguio City – Boracay – Zambales – Iloilo-Guimaras – Puerto Princesa. School of Hospitality Management
  • Setting Perspectives: Trends• The total annual domestic trips are likely to reach 135.8 million by 2016. School of Hospitality Management
  • Based from: The 2011-2016 National Tourism Development PlanSETTING PERSPECTIVES: ISSUES School of Hospitality Management
  • Setting Perspectives: Issues• Aged and heavily congested and outdated international airport infrastructure and operations system.• Inability to develop and expand air accessibility to key growth markets in terms of routes, frequencies, and capacities. School of Hospitality Management
  • Setting Perspectives: Issues• Inadequate air, sea, and road connectivity between the major international gateways and domestic market centers and destinations of interest;• limited number of integrated destinations offering a variety of things to see and do (especially the highly attractive leisure, entertainment, sport and MICE complexes) able to support a large volume of tourists at a price that is competitive. School of Hospitality Management
  • Setting Perspectives: Issues• Inadequate destination and site last mile access, environment, utility, security, and other tourist infrastructure to support larger volumes of tourists in a safe, secure, and sustainable way.• Overlapping institutional functions between the national government and LGUs.• Low budget for marketing and promotions. School of Hospitality Management
  • Setting Perspectives: Issues• Policy and regulatory frameworks that have limited the ability of the Philippines to tap key international growth markets, coordinate the implementation of required infrastructure works in gateways and destinations, provide an investor friendly environment, ensure a safe and secure destination experience, and provide good quality and consistent levels of facilities and services. School of Hospitality Management
  • Setting Perspectives: Directions• Raise the competitiveness of the Philippines as a destination through implementation of the DOT mandatory accreditation system. – Identify flagship tourism investments through the Tourism Infrastructure and Enterprise Zone Authority. (TIEZA) – Work with the Chambers of Commerce and related national and local government units to simplify tourism enterprise business set- up, licensing, and taxation procedures. School of Hospitality Management
  • Setting Perspectives: Directions• Safeguard heritage sites and vulnerable groups to ensure sustainable tourism development by improving the capacity of sites and site managers to handle increased tourist volumes. School of Hospitality Management
  • Setting Perspectives: Directions• Improve strategic air, sea and road access infrastructure links between the 9 priority gateway cluster destinations and main domestic gateways of other tourism clusters – involves upgrading the 23 domestic airports, improvement of RO-RO and ports, and improving 28 strategic connecting roads (850 km) between the cluster destinations – Improve on the frequency, quality, and safety of sea and road transportation services through transport operator cooperation and where necessary, regulatory reform. School of Hospitality Management
  • Setting Perspectives: New Directions School of Hospitality Management
  • THANK YOU!!School of Hospitality Management