IT 118   Week 3
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IT 118 (MIS) session 3: evaluating technologies

IT 118 (MIS) session 3: evaluating technologies

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IT 118   Week 3 IT 118 Week 3 Presentation Transcript

  • EvaluatingTechnology inthe Industry School of Hospitality Management
  • 3 key questions • Does it provide a competitive advantage/s? • Does it improve productivity? • Does it enhance profit? School of Hospitality Management
  • • Choosing the right technology for your organization is a key management process that can help the company move up in the industry School of Hospitality Management
  • Does it Provide Competitive Advantage?• How can the technology give us an edge over our competitors? – Product Differentiation • Unparalleled Service • Market Segmentation School of Hospitality Management
  • Does it Provide Competitive Advantage? – Cost Differentiation • Creation of product with lower cost • Creation of better product at the same cost School of Hospitality Management
  • Product Differentiation • Unparalleled Service – Service that is present only in your organization that provides a distinct identity for the company in the industry • Specific Item Freebie / Unique Customer Service etc. School of Hospitality Management
  • Product Differentiation • Market Segmentation – Is a marketing strategy in which there is a specific group in the market that is being “targeted” by the company’s core product or service – This “target” has at least a common characteristic present in all its members School of Hospitality Management
  • Product Differentiation • Cost Advantage – Lower of Costs – The cost of producing the same product or level of service is lower than that of the competition. School of Hospitality Management
  • Product Differentiation • Cost Advantage – Higher level Product for the Same Price – The level of the product is higher than that of the competitions, even if the price is the same School of Hospitality Management
  • Does it increase productivity • How can the technology increase our productivity? – Workflow Processing • Task Sequencing • Space Management School of Hospitality Management
  • Does it increase productivity • How can the technology increase our productivity? – Data Processing • Input – output time is minimized • Minimization of data handling • Streamlining the output School of Hospitality Management
  • Does it enhance profit? • Does the use of technology produce rewards that outweigh the risks? School of Hospitality Management
  • New Products in the Industry • E-commerce (electronic commerce or EC) – the buying and selling of goods and services on the Internet, especially the World Wide Web. School of Hospitality Management
  • New Products in the Industry • This term and a newer term, e- business, are often used interchangably. • For online retail selling, the term e- tailing is sometimes used. School of Hospitality Management
  • Division of E-Commerce• E-tailing or "virtual storefronts" on Web sites with online catalogs, sometimes gathered into a "virtual mall"• The gathering and use of demographic data through Web contacts• Electronic Data Interchange (EDI), the business-to-business exchange of data School of Hospitality Management
  • Division of E-Commerce• E-mail and fax and their use as media for reaching prospects and established customers (for example, with newsletters)• Business-to-business buying and selling• The security of business transactions School of Hospitality Management
  • Forms of E-Commerce• Distribution Channels• Social Networking• Internet Marketing• Enterprise Systems School of Hospitality Management
  • Electronic Distribution Channels• Provides communication linkage to the hotel to its potential guests through multiple exposure alternatives – Internet Booking – Booking websites – Global Distribution Systems School of Hospitality Management
  • Agoda.Com School of Hospitality Management
  • Asia Travel. Com School of Hospitality Management
  • Global Distribution Systems School of Hospitality Management
  • Social Networking• The use of Social Networking sites has been an alternative way of exposing the organization in a more “personal” approach, allowing management to reply to customer queries in a conversation type public forum setting School of Hospitality Management
  • Internet Marketing• Online Ads• Site Banners• Free Selling Sites• Pop Ups• Collaborative Sites School of Hospitality Management
  • Enterprise Systems• ES addresses the needs of Multi Property organizations by providing a central system accessible to the different establishments – This allows elimination of central and regional office operation costs as well as increasing efficiency in transfer of data School of Hospitality Management
  • CONVENTIONALTECHNOLOGYTourism Industry School of Hospitality Management
  • • Property Management Systems• Airline Reservation Systems School of Hospitality Management
  • Property Management Systems• Is a system application that gives automated information about a facility and directly relates to the front and back office operations in the establishment School of Hospitality Management
  • Property Management Systems• This system connects and coordinates several modules in the establishment • Reservations • Rooms Management • Guest Accounting School of Hospitality Management
  • What does Property ManagementSystems do? • Tracking of Availability of rooms / facilities • Tracking of guest information and reservation details • Guest consulting School of Hospitality Management
  • What does Property ManagementSystems do? • Registration and check in facilitation • Guest Accounting services and balances • Housekeeping room status and services monitoring School of Hospitality Management
  • School of Hospitality Management