IT 118 Week 3

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IT 118 (MIS) session 3: evaluating technologies

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IT 118 Week 3

  1. 1. EvaluatingTechnology inthe Industry School of Hospitality Management
  2. 2. 3 key questions • Does it provide a competitive advantage/s? • Does it improve productivity? • Does it enhance profit? School of Hospitality Management
  3. 3. • Choosing the right technology for your organization is a key management process that can help the company move up in the industry School of Hospitality Management
  4. 4. Does it Provide Competitive Advantage?• How can the technology give us an edge over our competitors? – Product Differentiation • Unparalleled Service • Market Segmentation School of Hospitality Management
  5. 5. Does it Provide Competitive Advantage? – Cost Differentiation • Creation of product with lower cost • Creation of better product at the same cost School of Hospitality Management
  6. 6. Product Differentiation • Unparalleled Service – Service that is present only in your organization that provides a distinct identity for the company in the industry • Specific Item Freebie / Unique Customer Service etc. School of Hospitality Management
  7. 7. Product Differentiation • Market Segmentation – Is a marketing strategy in which there is a specific group in the market that is being “targeted” by the company’s core product or service – This “target” has at least a common characteristic present in all its members School of Hospitality Management
  8. 8. Product Differentiation • Cost Advantage – Lower of Costs – The cost of producing the same product or level of service is lower than that of the competition. School of Hospitality Management
  9. 9. Product Differentiation • Cost Advantage – Higher level Product for the Same Price – The level of the product is higher than that of the competitions, even if the price is the same School of Hospitality Management
  10. 10. Does it increase productivity • How can the technology increase our productivity? – Workflow Processing • Task Sequencing • Space Management School of Hospitality Management
  11. 11. Does it increase productivity • How can the technology increase our productivity? – Data Processing • Input – output time is minimized • Minimization of data handling • Streamlining the output School of Hospitality Management
  12. 12. Does it enhance profit? • Does the use of technology produce rewards that outweigh the risks? School of Hospitality Management
  13. 13. New Products in the Industry • E-commerce (electronic commerce or EC) – the buying and selling of goods and services on the Internet, especially the World Wide Web. School of Hospitality Management
  14. 14. New Products in the Industry • This term and a newer term, e- business, are often used interchangably. • For online retail selling, the term e- tailing is sometimes used. School of Hospitality Management
  15. 15. Division of E-Commerce• E-tailing or "virtual storefronts" on Web sites with online catalogs, sometimes gathered into a "virtual mall"• The gathering and use of demographic data through Web contacts• Electronic Data Interchange (EDI), the business-to-business exchange of data School of Hospitality Management
  16. 16. Division of E-Commerce• E-mail and fax and their use as media for reaching prospects and established customers (for example, with newsletters)• Business-to-business buying and selling• The security of business transactions School of Hospitality Management
  17. 17. Forms of E-Commerce• Distribution Channels• Social Networking• Internet Marketing• Enterprise Systems School of Hospitality Management
  18. 18. Electronic Distribution Channels• Provides communication linkage to the hotel to its potential guests through multiple exposure alternatives – Internet Booking – Booking websites – Global Distribution Systems School of Hospitality Management
  19. 19. Agoda.Com School of Hospitality Management
  20. 20. Asia Travel. Com School of Hospitality Management
  21. 21. Global Distribution Systems School of Hospitality Management
  22. 22. Social Networking• The use of Social Networking sites has been an alternative way of exposing the organization in a more “personal” approach, allowing management to reply to customer queries in a conversation type public forum setting School of Hospitality Management
  23. 23. Internet Marketing• Online Ads• Site Banners• Free Selling Sites• Pop Ups• Collaborative Sites School of Hospitality Management
  24. 24. Enterprise Systems• ES addresses the needs of Multi Property organizations by providing a central system accessible to the different establishments – This allows elimination of central and regional office operation costs as well as increasing efficiency in transfer of data School of Hospitality Management
  25. 25. CONVENTIONALTECHNOLOGYTourism Industry School of Hospitality Management
  26. 26. • Property Management Systems• Airline Reservation Systems School of Hospitality Management
  27. 27. Property Management Systems• Is a system application that gives automated information about a facility and directly relates to the front and back office operations in the establishment School of Hospitality Management
  28. 28. Property Management Systems• This system connects and coordinates several modules in the establishment • Reservations • Rooms Management • Guest Accounting School of Hospitality Management
  29. 29. What does Property ManagementSystems do? • Tracking of Availability of rooms / facilities • Tracking of guest information and reservation details • Guest consulting School of Hospitality Management
  30. 30. What does Property ManagementSystems do? • Registration and check in facilitation • Guest Accounting services and balances • Housekeeping room status and services monitoring School of Hospitality Management
  31. 31. School of Hospitality Management

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