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Seven vital steps to ensure your restaurant doesn't just survive but thrives in the new economy

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Seven Vital Steps to Ensure Your Restaurant Doesn't Just Survive But Thrives in the New Economy

Seven Vital Steps to Ensure Your Restaurant Doesn't Just Survive But Thrives in the New Economy

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  • 1. Seven Vital Steps to Ensure YourRestaurant Doesn’t Just Survive But Thrives In The New Economy By Suzanne Sheridan ongratulations! By signing upC for my restaurant marketing information you have probablyjust taken the most important step Learn The Secrets Your Competitors DON’T KNOW!ever in ensuring the future prosperityof your restaurant. perfect your location or how unique your menu, if you leave the acquisition of new customers up to chance or Does that sound like an arrogant statement to you? It passing trade, you risk becoming a casualty of the sadis not meant to. It simply means that, from now on, you statistic that more than half of restaurant andneed never worry again about how to fill your takeaway businesses fail.restaurant with customers. As an entrepreneur and And this is without taking into account thea restaurant owner or manager, you will already know current, deadly, economic climate which hasthat it doesn’t matter how talented your chef is, how radically changed people’s eating-out habits and already proved the death knell for many good- quality, independent restaurants. FILL RESTAURANTS WITH CUSTOMERS So how can I be so confident that the information you are about to receive can make such a fundamental difference to the future of your restaurant? Well, before I tell you about what I am, let me, first of all, tell you what I am not. I am not a chef and I do not own a restaurant. I do not feel I need to tell you about how to source the freshest, local ingredients, how to inspire your chef to produce the most inventive and attractive dishes, where to purchase your tableware at most reasonable cost or how to oversee your portion control. Why would I need to do that? I am not the expert in these things. You are! What I am an expert in is marketing and, in particular, marketing for restaurants. I specialise in showing restaurant owners how to increase their profits and make their businesses work for them. I know how best to get customers to come through your door to eat in your restaurant and, when they have done so, to come back again and again and to bring their friends and family with them. In How would it feel to know you never need worry short, I know how to fill restaurants with customers! (In this report, for the again about how to get customers? sake of convenience, I largely refer to
  • 2. restaurants but my methods apply equally well to takeaway businesses.) It has taken me YEARS of studying the best marketing techniques in the world and years of working withbusinesses, in many industries including the independent restaurant sector, to gain this knowledge. Ihave made it my business to study excellence and to use and apply the most dynamic strategies that have mademulti-millionaires and multi-million pound businesses all over the world. With the outstanding knowledge and expertise that I have been privileged to gain over the years, I know, firsthand, how much it would benefit your quality of life, your level of wealth and your business to do what I have done. Ialso know, having worked with a large variety and number of restaurant owners, that there is not a hope of youbeing able to find the time to do that! I know you are so busy working in your business that you barely have time for anything else,let alone to find the time, energy and resources to spend years studying the revolutionarysecrets of the world’s great marketing geniuses. The great news is that YOU DON’T HAVE TO! From now on, if you want it to be,, this specialist knowledge and expertise can be at your fingertips andyou can become completely equipped to build a prosperous and successful business, despite thecurrent economic climate and all the other challenges that you are facing right now. Not only that but,together, we can make sure that your restaurant not only survives the Recession but that it thrivesbeyond your wildest dreams! SAY GOODBYE TO ANXIETY (By the way, the first two steps in your free report concern a couple of very important ‘Don’ts’that will save you money straight away!) How would you feel if your restaurant was so successful that you could finally take the time off that youdeserve? Can you imagine what it would be like if you knew, for sure, that you need NEVER suffer any more fearover whether your business will bring in a healthy profit? Does this sound like a pipe dream to you? Well, don’t just take my word for it. Try my proven strategies and see for yourself. They are working for the businesses right now who arebucking the trend and going from strength to strength while others are struggling and fearful ofsurvival. They will work for you too! With very best wishes for your future success and happiness Suzanne Sheridan Suzanne Sheridan
  • 3. Step One STOP Wasting Money on Marketing and Advertising That Does Not Work!A lot of independent restaurant owners fall into the trap of advertising likethe big chain restaurants and, consequently, either waste a great deal ofmoney on brand and image advertising or fail to track and measure whethertheir adverts are working for them or not.The trouble is that copying these brand-name restaurants is like a swanbehaving like a lion. It makes no sense at all. The big chainrestaurants have all sorts of reasons why they advertise and market andsome of them do not have anything to do with directly investing in gettingcustomers. Because your agenda is so much simpler, you need toconcentrate on investing your money into directly ‘buying’new customers. You need to know exactly that, for every pound you spend, you will getback £5.00, £10.00 or £50.00, for example, and you need to know that STOP throwing money downyou will get it fast! If you follow my money-making strategies, you will the drain on advertisingfind that patterns emerge in your marketing systems and you will be able to that does not work!confidently and accurately predict the return on any of your investments. Can you envisage how much it would change your life foryou to know, without any doubt, that for every pound youinvest in a certain marketing strategy you will receive 5, 10or 50 pounds in return? This is happening for many businesses right at this moment. If they want tomake some additional profits, they write a direct mail piece or a sales letter orrun an already-proven advert, secure and confident in the full knowledge ofwhat the financial return will be. (I will offer you the chance later to find ‘How will it feelout, in detail, about the vital elements for any ad to be successful –crucial information that very few restaurant owners are aware of.) to know you SAY ‘GOODBYE’ TO UNCERTAINTY have total Singer/songwriter John Lennon, of the Beatles, found himself in the same control of yourposition when he said: “I sit down and write us a swimming pool.” In otherwords, he knew that if he wanted the money for a new pool, all he had to do restaurant, yourwas sit down and write another song. He knew, from past experience, that business andpeople would want to buy his new record. If you follow my tested strategies,you too can raise funds by applying the methods that have already worked for your financialyou. You will be able to say ‘Goodbye’ to uncertainty....FOREVER! future?’ You will have total control of your restaurant, your business and your financial future. Just imagine how that will feel! For the time being, I suggest that you slash your advertising budget in halfand use your savings to fund more direct methods of bringing in customers. I will, in the weeks ahead, be offering you very straight forward butessential guidance on the elements that MUST be included in any advert in 1
  • 4. order to give it the greatest chance of success. These elements are so easy to include and yet I rarely, if ever,see them being used in any independent restaurant advertising. I have lost count of the number of clients I have taken on who, time and time again, had been spending a fortuneon advertising when the only responses they were receiving to their adverts were from sales reps trying to get themto spend even more on advertising in yet another publication. In the meantime, if you want to continue with your traditional advertising, please do not run a single ad until youhave made sure that the responses are measurable. This means that you need to include a method by whichyou can track any business you gain from an ad campaign and that you know for sure how many responses eachad generated. Step Two STOP Wasting Money Doing What Other Restaurant Owners are Doing!This is a BIG ONE and a fundamental difference in the businesses I know andhave worked with that have become extraordinarily successful.So please, please stop and make sure you get thislife-changing principle. It is very simple. Most restaurant owners look aroundto see what everybody else in the industry is doing andthen do the same. The trouble is, if you followwhat everybody else is doing, you will getexactly what they are getting! And, the bigproblem is that the vast majority of independentrestaurant owners are currently fearful and struggling.Many are kept awake at night terrified that theirbusinesses are on the brink of collapse. It does NOT make sense to do what theothers are doing or, in most cases, notdoing! ‘It does not However, if you apply the actions of massively successful businesses who shareyour objectives, you too will be very successful. This might seem like ablinding flash of the obvious, but how do we explain that at least 99.9 per cent of allrestaurant businesses are operating as if completely ignorant of this one logical make sense tofact? do what the others are doing...or not STREAK AHEAD OF YOUR COMPETITORS The great thing is that THIS IS ALL GOOD NEWS FOR YOU! Do somethingdifferent, apply strategies that have been proven time and time again to get doing!’powerful results, and it will be a simple task to streak ahead of your competitors! So why is there so much unproductive, unprofitable restaurant marketing outthere anyway? The answer is very simple. Most restaurant owners, like yourself, comprise some 2
  • 5. of the busiest, most hardworking people in theland. Early mornings and late nights workinghard in your business do not go hand-in-handwith spending time on gaining the skills andknowledge to devise effective marketingstrategies - skills that, without expert help,could take decades to learn! Consequently,most restaurant owners are AdvertisingVictims, preyed on by media sales people andad agencies whose only agenda is to makemoney for themselves. So, let’s just repeat this one more timebecause it is such a vitally-important, life-changing principle...the people who areexceptionally successful do somethingdifferent! This is what makes them stand out. The strategies that I am talking about do notrequire any big risk taking. People become exceptionally successful because...they DO They have been proven to work in the SOMETHING DIFFERENT! most successful businesses... and the rewards can be amazing! Step Three Replace traditional ‘Brand’ marketing and advertising with ‘Direct Response’ MarketingInstead of throwing money at simply getting your nameand logo out there, switch to marketing that produces aresponse that you can measure. This is the best waythere is for your restaurant to outperform your ‘Givecompetitors. people a Unless you have very deep pockets and money to waste, forget about buildingyour ‘brand’. The best and most effective way of putting money in your bankaccount is to only engage in marketing that gives people a reason to REASONrespond right now. You need to offer one specific thing/deal each time –something that is attractive enough to make them want to act. to respond Most restaurant owners make the mistake of believing it is enough to run an rightad with a photograph, a phone number, a logo and maybe a few words about themenu. It isn’t! It is not good use of your resources to simply advertise yourpresence and hope that customers will come along. NOW!’ Instead, visualise your potential customer as the laziest person in the world,lying comfortably on the sofa, with the telephone just out of reach. What sort of 3
  • 6. offer can you make to them that will motivatethem to get up from that sofa, right now, andcall you to make a booking or pick up atakeaway? Make them a compelling offer and put atime limit on it (for example, a free bottle ofwine for every meal-for-two for the next week).Ask them to bring the ad in when they come fortheir meal – then you will be able to measurehow much business each ad has brought in. (Bythe way, a time limit is very important if youwant to maximise your chances of success.It means people are far more likely to actstraight away.) ‘If people don’t act right away then, statistically, most will put the intention to the back of their mind and never act at all.’ What sort of offer can you make to your potential customer that will make them want to get up This is what astute and effective marketing is all and take action right now?about. Generating a stream of potential customerswho come to you because what you are offering istempting enough to them to cause them to takeaction. KEY TO YOUR FUTURE WEALTH! Exceptional business owners get really good at this. They test on a small, low risk scale many, many differentapproaches – ads in the local press, radio, sales letters, different messages on their website etc. and, when theyhave measured the responses and are confident about knowing what works best, they roll out the most successfuland highest-performing ones on a big scale. Keep remembering that, in today’s difficult economic climate, it is not good enough for you to be extremely goodat what you do – running a great restaurant. You have got to give people a good enough reason tocome and find you. This is the KEY to your future wealth and success. Step Four Learn How to Write Compelling Sales CopyAll of your sales, marketing and advertising copy needsto be persuasive and concentrate on the needs and thedesires of the reader. Always keep in mind the ‘YOU’(your potential customer) rather than the ‘ME’ (you and ‘Your sales copyyour business.) should be all How many times have you read a sales letter or clicked on to a business’s website about youronly to find that there is a copious amount of information about the company, it’s customer andhistory and what it ‘does’ but virtually nothing about the benefits to the customer?Does it make you want to find out more, or are you more likely to lose interest? how you will fill their needs.’ Whatever your copy is for, whether it is for your website, an ad campaign or adirect mail piece, it needs to concentrate on one clear purpose – how you as arestaurant will fulfil the needs of your customer. 4
  • 7. Contrary to popular belief, sales copy does not need to be too formal. In fact, statistics show that people respondfar more favourably to copy that comes across as conversational and friendly. Remember that conversational copy iscrucial to building relationships and relationships with customers are the lifeblood of any restaurant. You are not justlooking for a one-sale hit. The backbone of your business, if it is to be outstandingly successful, needs to be yourongoing relationships with regular customers who come back to you time and time againand bring others with them. People like to deal with people they like and trust. The more you can build relationships, the more successful youwill be. The strength of your sales copy can make a critical difference to the future of your restaurant and there is somuch that you can do to make it powerful and persuasive. In the weeks ahead, I will be offering youpractical advice that you will find will directly translate into profits! Step Five Test Pay-Per-Click Advertising On GoogleVery few restaurants do this and I do understand that the thought of testingthis, if you are not used to it, can be daunting.But here is the thing…I truly believe that Pay-Per-Click (PPC) advertising is the mostpowerful breakthrough in marketingthat we have seen in a century! If you are not trying this, I guarantee thatthere is likely a huge amount ofuntapped wealth just sitting in yourrestaurant right now! Just think about how restaurant ownerstraditionally advertise their businesses.They place an ad in a local paper, forexample, or on the local radio. Before theycan even get their message across, theyhave got to distract the reader/listenerfrom what they really want to be doing,which is either reading the editorial in thenewspaper or listening to music/items ofinterest on the radio. (Who tunes in to theradio to listen to the ads?) But with Pay-Per-Click advertising, you aresimply making sure that your website is foundby the people who are alreadylooking for you! ‘Do you want to know how you could profit hugely fromI can pretty much guarantee that, while Pay-Per-Click and make sure you are found by the peopleyou are reading this, people in your area already looking for you?’are searching on Google for a restaurant toeat in tonight IN YOUR AREA. 5
  • 8. Pay-Per-Click Advertising (or Adwords) is a marketingrevolution! If you are not familiar with it, it allows a link to yourwebsite to appear at the top, or near the top, of searchengine results when somebody is looking for the serviceyou provide. Best of all, you only pay when somebodyactually clicks on your ad, and you decide in advance howmuch you are willing to pay and what your overall budgetis. As an independent restaurant, you can specify thatyour ads will only appear to internet users in your localarea. If you really want your restaurant to thrive and you arenot already doing so, do test this out. And don’t worry if Worried about the technical issues?you are nervous about how to do it effectively – I will be I can show you step-by-step the secretsoffering you all the help you need, every single step of and tricks to online marketing and how youthe way, to give this amazing opportunity the best can best tap into the wealth that is waitingchance of success! for you! Step Six Use Testimonials In Your Marketing!Making the best use of testimonials is a whole subject in itself. It is theeasiest and most cost-effective way of convincing potential customers tocome and eat in your restaurant. One of the BIGGEST CHALLENGES in the restaurant business is convincing people in advance that they willhave a good experience with you, that the food, atmosphere and service will be good. Possibly more than in anyother area of business, people choose restaurants that have been recommended to them by others. And in the current economic climate, people are looking for value, they are more thoughtful and careful and lesslikely to take a risk. It also means that, unfortunately, they are more likely to play it safe and opt for a chainrestaurant. They need a powerful reason to try an independent restaurant and the clever use of testimonials on yourpart can provide them with that reason. IMAGINE THE POWER? It is also important to bear in mind that what others say about you has at least TEN TIMES moreimpact than what you say about yourself. The good news is that it is so easy and economical to use testimonials – and hardly anybody is doing it! (If you are based in the United States, I do appreciate that recent legislation has meant that you are, unfortunately,prevented from using testimonials in your marketing and I thoroughly sympathise. ) It is the simplest job in the world to gather glowing testimonials from your satisfied, regular customers and usethem in your marketing. Use them liberally. Can you imagine the power that would be added to one simple ad ifit contained a testimonial from a happy, satisfied customer? There are all types of testimonials that can be usedin an incredible variety of ways and techniques you can use to make them really influential. I will deal with this more 6
  • 9. in the future. But in the meantime, do yourself a favour if you haven’t done so already (and 99.9 per cent of independentrestaurants that I have ever randomly visited don’t do this), get some glowing testimonials from your mostvalued, appreciative customers and tell the world how great you are. It won’t cost you a penny, it will not take verylong and you will begin to see the results immediately. Step SevenTurn Your Marketing Into An Ongoing SystemMost marketing tends to be made up of one-off actions carried out fairlyrandomly which, usually, fail to be followed up properly or analysedafterwards. A haphazard approach will yield haphazard results. What you really need for total peace of mind and to be seriously successful is a carefully-constructed system, builtup over time, so that you end up with a consistent and regular flow of business and where everything flows easilyand smoothly from the first contact with a potential new customer, to a relationship, through to gaining a lifetimecustomer, which is where the real money is. You don’t need to have everything in place before you start as you will find out what works best for your businessas you go along, testing all your strategies and measuring theresponses as you go. In the restaurant business, it is important to break down yourmarketing into two distinct steps. It is vital to remember that thereal profits are in the second step, and yet it is virtuallyIGNORED by the vast majority of restaurant owners. 1. Getting new customers to come to yourrestaurant. 2. Converting them into customers who keepcoming back. Why do so many restaurant owners and managers invest SOMUCH MONEY in getting new customers to book, and yet allowthose funds to GO TO WASTE by allowing those new ones towalk out of the door after their first visit and failing to retain themas regular customers? Why do so many restaurant owners feel so overwhelmed and How can youanxious when it comes to the hugely important task of regularly start makingattracting large numbers of customers? It is not so surprising. Itis not easy to set up profitable marketing systems when you big moneyare spending all of your time making sure your restaurant is throughrun properly. lifetimeIf this sounds like you... then don’t worry! You have customers? 7
  • 10. found all the help you need to ensure thatyour restaurant not only survives butthrives! How would it feel to know thatyour restaurantmarketing strategy is so powerful that theRecession is IRRELEVANT to you?Imagine what it would feel like to knowyou need NEVER have to worry aboutyour competitors again!What changes would you be able tomake in your life if your business joined How would it feel for you to know that yourthe FEW that are doing extraordinarily restaurant marketing strategy is so POWERFULwell during this difficult time? that the Recession is Irrelevant to you? All of this, and more, can be yoursRIGHT NOW! Up until now, my work withrestaurant owners and other businesses that have become extraordinarily successful has beenon a one-to-one consultancy basis. I have visited clients’ premises, worked with them torevolutionise their businesses and their profits, and charged an awful lot of money! ONE sales letter of mine alone, sent out on behalf of a small company, generated an additional half a millionpounds in sales! So, as you can imagine, I can charge a great deal in consultancy fees, and my clients pay mevery happily. So does this mean that I am offering to visit your restaurant as a consultant, help you to massively increase yourprofits, and charge you an awful lot of money? No it doesn’t! Why am I not offering to do this? Because I am giving you a muchBETTER opportunity – a way of revolutionising your business anddramatically increasing your profits at a TINY FRACTION of the costthat it would take to hire me for a day! But why would I do this when I can charge so much money as aconsultant? Two reasons Firstly, I understand the independent restaurant industry and I knowthat, in the current climate, restaurants are struggling even more thanmost businesses. Competition is high and funds are tight. And I hate to see so many high-quality, well-run restaurants sufferingso much because of a lack of custom. I have almost got to the pointwhere I cannot bear to eat in one more restaurant and face seeing allthe empty chairs and tables, with staff standing around with nothing todo, when I know that, with my marketing expertise, things could be sodramatically different. (And this is really bad news for me as I love to eatout!) GOING TO THE WALL ‘I hate to see so many high-quality, well-run restaurants So many good restaurants are going to the wall at the moment and it suffering so much because ofis just not fair. I genuinely want to help and I know that my skills could lack of custom.’make such an earth-shifting difference. But I have only got so muchtime and energy to help individual restaurants on a one-to-one 8
  • 11. consultancy basis. Secondly, I don’t need to hire myself out for the day anymore. It is hard work for me, I can oftenspend hours stuck in traffic and, quite frankly, I don’t need the money. I would much rather help a larger number of businesses in a much more cost-effective way. I get the satisfactionof knowing that I have helped more people, I don’t need to waste time stuck in motorway traffic jams, and you getaccess to my life-changing expertise for a FRACTION of the cost. Here are just some of ways that I will help you to make the Recession irrelevant to yourbusiness, dramatically increase your profits and ensure your financial future and freedom. I WILL SHOW YOU...... How to get customers to come to your restaurant and to keep coming back, bringingtheir friends and family. How to at least DOUBLE your profits using some very simple steps! How to put a marketing strategy in place that is GUARANTEED to work and that you canrely on to bring in customers time and time again. The BIG SECRET that is guaranteed to get customers to keep coming back to you, timeand time again. How to use the press and the media to gain the publicity that advertising can NEVER buy.(I am a former journalist and know exactly the sort of PR that works and, just as importantly, thesort that doesn’t!) How to run ads that actually work and pull in customers (as opposed to the vast majoritythat are a complete waste of time!) The easiest and cheapest method to get new customers that virtually no other restaurantis using. How to boost your profits by getting your customers to spend more! The simple ways to teach all of your staff how to become effective salespeople. How to kick start your route to increased profits easily, quickly and cheaply. How to use Direct Response Marketing to regularly pull in customers and streak ahead ofthe competition. How to automate your marketing so that you maximise your profits for the least amountof work. How to easily develop strong relationships with your customers and keep them loyal to you. How to write highly-effective sales copy that will make customers come to you. How to harness the power of social media to bring in new customers. How to use Pay-Per-Click advertising to let yourself be found by the people who are 9
  • 12. searching for you! How to communicate with and influence your customers into coming back to you inpreference to your competitors. A KEY method to dramatically boost your profits that nobody else is using. How to optimise your business at NO cost. How to use the Recession as an OPPORTUNITY! How to say goodbye to risk. The truths about the pricing myths that will revolutionise your business. The psychology of the customers who are prepared to pay more and how to getthem to come to you. How to generate leads and new business in ways that your COMPETITION HAS NOTEVEN HEARD ABOUT. The one major concept about your customers that will bring you more guaranteedprofit than you could ever have imagined! The most important action you can take in your business today that will change your lifeforever! How to discover what your customers want so that you can fill their needs and keep themreturning. How to build and keep building rapport with your customers. How to get a stream of referrals through your existing customers. The vital but little-known elements that you MUST use in all of your marketing. How to create multiple streams of revenue from your restaurant. The one BIG MISTAKE that VIRTUALLY EVERYBODY makes when communicating withtheir customers that loses them a fortune!The value of this information runs into, at least, tens ofthousands of pounds! In the past, I have charged inthe thousands per day for my services. And it is nolonger possible to hire me for the day, even for double,treble or quadruple that amount. Yet all of this life-changing information, the biggestinsurance policy you could ever have for your business,is available to you now for a tiny fraction of the cost. What would it mean to your business if just a few ofthe above elements became reality for you? How manyof the above factors would need to be implemented in 10
  • 13. your business for you to say be able to say ‘Goodbye’ tosleepless nights, worrying about your business, and start toenjoy your new-found wealth? How much profit could you be making every week if justsome of the above became true for you? How much wouldyou be prepared to invest to ensure that you had access tosuch life-changing information? You may well be wondering if I will delivereverything that I promise. You may even suspect thatwhat I’m saying sounds so wonderful that it must betoo good to be true. Am I right? How would it feel for you to say goodbye If this is the case then I do not blame you. After all, youmay have never heard of me until now. to nights of worry and start enjoying your new-found wealth? Well, I understand any concerns you may have and Ihave decided to give you an opportunity to confirm foryourself that I deliver all that I promise…for just a FIVER! Yes, for just a FIVER, I will give you a taste, for a fortnight, of what it will mean for you and your business to gainaccess to my high-performing restaurant marketing techniques that have sent many businesses’ profits soaring. Warning - you may get TOO MANY customers! You can test out my techniques, tips, advice and strategies and, yes, all it will cost you is five pounds. And, thereafter, to make it affordable for you, you can spread the cost and, for just a monthly subscription of £47you can gain exclusive membership to my Restaurant Prosperity Group. As a member, you will receive cutting-edge and proven information each week, by email, that will include numerous strategies, advice, tips and secrets toensure your business will thrive while others around you are suffering and floundering. How few extra covers would you need to do before your Restaurant Prosperity subscription price had already paidfor itself? And yet, using my methods, YOU ARE GUARANTEED TO ATTRACT SO MANY CUSTOMERS THATYOU MAY WELL BE FORCED TO TURN MANY AWAY! I can also pretty much guarantee that, unless you are notdoing any advertising at all, the money that I will save youIMMEDIATELY will be multiples of my monthly subscriptioncost. Remember, advertising is only expensive if it does notwork. An ineffective ad costs you as much as a verysuccessful one, so why not invest, in an affordable way, indiscovering the techniques that make adverts successful andprofitable and turn your marketing into a money-makingsystem? It will be the best investment you could ever make.However, I need to give a word of warning at this point.Membership of my Restaurant Prosperity Group is forrestaurant owners and managers who are serious aboutlearning and applying my profit-enhancing techniques. If youare looking for the type of marketing consultancy thatconcentrates solely on ‘brand’ or ‘image’ advertising, I reallydo not think that my Restaurant Prosperity Group is for you. You Is it worth a fiver to you to start receivingwould do better to search for one of the glossier marketing and my leading-edge strategies on how toadvertising agencies. fill your restaurant with customers....and keep filling it? New members to the group need to have the primary goal ofdiscovering and implementing marketing strategies that are 11
  • 14. proven to directly pull in new business and increase profits. That is not to say that there will not be resulting benefitsin your brand and image, but this needs to be a welcome by-product rather than a main goal. This is also a special opportunity for you as the current subscription price of £47 for my Restaurant ProsperityGroup will not stay this low for long but, for those who sign up today, I will GUARANTEE that I will NEVER put upthe cost! Turn your restaurant into a Money-Making Machine! And, as I say, you can test out your membership for a fortnight, and make sure that it is the right thing for you, andall it will cost you is a FIVER. If you decide to continue with your membership, it will then mean that, for as long as you want, you will receiveconstant help and support in turning your restaurant into a fantastically-successful, money-making machine! And that is not all I am so confident that my marketing expertise will provide you with all you need to enable your business toprosper that I am prepared to FULLY AND COMPLETELY GUARANTEE that if, after two months’ full RestaurantProsperity membership, you are not convinced that you have found the answers to how to increase your profits andbring in many, many more customers, then I will REFUND your FULL membership costs! There will be no questions asked. You don’t even have to give a reason. If you are not satisfied, you getyour money back – end of story! In other words, there is no risk involved on your part whatsoever. The only risk involved is mine. And…that is still not all! You may well be concerned that, if my marketing methods are so valuable, what will happen if the restaurants youare competing with for business get their hands on them too? What if they start implementing all of my provenstrategies and take even morebusiness away from you thanthey are at present? Well, this is the GREATESTBEAUTY of the uniqueadvantage that membership ofmy Restaurant Prosperity Groupwill give you. THEY CAN’T! Provided, of course, that yourapplication for membership tomy Restaurant Prosperity Grouphas been accepted, Iguarantee that no otherrestaurant competingwith you in your local Leave your competitors in the shade!post code area will beallowed to join! I will NOT ALLOW any of your competitors in your post code area access to I offer membership to one my leading-edge marketing informationrestaurant and one takeaway if you become one of my members!outlet per area. 12
  • 15. I accept members from all over the world but the exclusivearea option only applies to businesses within the UK. As youcan probably imagine, the task of pre-allocating areasgeographically on an international basis is an impossible one! This means that, for UK members, come what may and nomatter how much money I am offered, I WILL NOT allow yourcompetitors access to my skills and expertise for as long asyou are a member of my Restaurant Prosperity Group. (Membership would naturally become availableto the other restaurants in your area, should youever decide to relinquish your membership.) However, this does, of course, mean that membership isLIMITED and that once your area is taken, it will not beavailable. (I do not make any exceptions in this, although I dohave a waiting list for areas that are not currently available.) Do you want to keep leaving how many customers you get to chance? To find out if your area is available click on the link below now. www.marketingsupremacy.com/restaurant.aspxPlease do remember that I cannot guarantee that membership to my Restaurant Prosperity Group will be availableor that, if it is, that it will be available for long. If your area has already been taken then I will remaintrue to my word and I will NOT allow a membership application unless the area becomesvacant, and this is relatively unlikely. What I WILL GUARANTEE is that, if you are successful in becoming a member of my Restaurant ProsperityGroup and you implement my strategies, you will, WITHOUT QUESTION, see a very significant increase in yourtakings and your profits! And I am also offering an UNLIMITED GUARANTEE in that all it will cost you to test out my methods for the firstfortnight is a FIVER and that, thereafter, if, at any time, during the following two months of your membership youdecide you are not satisfied, you will receive an immediate no-questions-asked refund! I strongly suggest that, if you haven’t clicked on the link to see whether your area is available, then you do sonow. And, if you have printed off this report and are reading it in bed with a cup of cocoa, then I strongly suggest thatyou get up, log back on to your computer and go to the link below right now. I urge you to act at once. I amcurrently engaged in an unprecedented marketing campaign, both online and offline, toindependent restaurants throughout the UK and around the world and even I have been surprisedat how quickly the UK areas are being taken up. If you are seriously interested in making sure that your restaurant doesn’t just survive but thrives during theRecession, you need to take action NOW and click on the link below to find out if your area is stillavailable. www.marketingsupremacy.com/restaurant.aspx Don’t forget, membership to my Restaurant Prosperity Group will mean that you have access to life-changingmarketing expertise that will revolutionise your business and guarantee that the profits will keep on coming! 13
  • 16. If you submit your membership application now, all it will cost you for the first fortnight is a FIVER. Thereafter, yoursubscription is GUARANTEED to be fixed at an affordable £47. (I guarantee this price will be raised in the nearfuture for new members.) You will secure your no-questions-asked, unlimited two-month guaranteeand, if you become a UK member, you will ensure that NONE of your competitors will haveaccess to my restaurant-wealth-creating expertise. How will it feel to know that you need NEVER again lie awake at night worrying about whether your restaurant willmake a profit, whether you can attract enough customers or whether you will still be in business in a year’s time?Instead, if you want to lie awake at night, you will be able to spend the time thinking about how you might spend orinvest the extra profits you are making, how you can accommodate your extra customers or how you willspend the extra time that you have now that you can afford to employ more staff! To find out whether membership to my Restaurant Prosperity Group is still available in your area, simplyclick the link here. www.marketingsupremacy.com/restaurant.aspx And, just in case you still need reminding, your exclusive membership will give you access to life-changing, ground-breaking information that will send your profits soaring. It includes: How to get customers to come to your restaurant and to keep coming back, bringingtheir friends and family. How to at least DOUBLE your profits using some very simple steps! How to put a marketing strategy in place that is GUARANTEED to work and that you canrely on to bring in customers time and time again. The BIG SECRET that is guaranteed to get customers to keep coming back to you, timeand time again. How to use the press and the media to gain the publicity that advertising can NEVER buy.(I am a former journalist and know exactly the sort of PR that works and, just as importantly, thesort that doesn’t!) How to run ads that actually work and pull in customers (as opposed to the vast majoritythat are a complete waste of time!) The easiest and cheapest method to get new customers that virtually no other restaurant isusing. How to boost your profits by getting your customers to spend more. The simple ways to teach all of your staff how to become effective salespeople. How to kick start your route to increased profits easily, quickly and cheaply. How to use Direct Response Marketing to regularly pull in customers and streak ahead ofthe competition. How to automate your marketing so that you maximise your profits for the least amountof work. 14
  • 17. How to easily develop strong relationships with your customers and keep them loyal to you. How to write highly-effective sales copy that will make customers come to you. How to harness the power of social media to bring in new customers. How to use Pay-Per-Click advertising to let yourself be found by the people who aresearching for you! How to communicate with and influence your customers into coming back to you inpreference to your competitors. A KEY method to dramatically boost your profits that nobody else is using. How to optimise your business at NO cost. How to use the Recession as an OPPORTUNITY! How to say goodbye to risk. The truths about the pricing myths that will revolutionise your business. The psychology of the customers who are prepared to pay more and how to getthem to come to you. How to generate leads and new business in ways that your COMPETITION HAS NOTEVEN HEARD ABOUT. The one major concept about your customers that will bring you more guaranteedprofit than you could ever have imagined. The most important action you can take in your business today that will change your lifeforever. How to discover what your customers want so that you can fill their needs and keep themreturning. How to build and keep building rapport with your customers. How to get a stream of referrals through your existing customers. The vital but little-known elements that you MUST use in all of your marketing. How to create multiple streams of revenue from your restaurant. The one big mistake that VIRTUALLY EVERYBODY makes when communicating withtheir customers that loses them a fortune! To find out if your area is still available, click the link below. 15
  • 18. www.marketingsupremacy.com/restaurant.aspxI look forward to helping you achieve the Restaurant Prosperity of your dreams – the RestaurantProsperity that you deserve! With many best wishes for you future health, happiness and prosperity. Suzanne Sheridan Suzanne Sheridan P.S. Do not forget that if you apply for membership today, all it will cost you to try out mystrategies for a fortnight is a FIVER. Thereafter, I GUARANTEE to HOLD my subscription rate atan affordable £47 FOREVER, despite the fact that the rate will definitely be raised soon for futuremembers. P.P.S Do not forget that, even if you only apply the odd wealth-creating strategy that I will begiving you, your subscription rate will pale into insignificance in comparison to the extra profitsthat you will make. P.P.P.S Do not forget that, if you are currently spending out on any advertising at all, you willsave the cost of your subscription IMMEDIATELY, whilst still attracting more business than youcould have ever dreamed of. P.P.P.P.S Do not forget that I am no longer available for hire on a consultancy basis.Membership of my Restaurant Prosperity Group is now the only route to gain access to mybusiness-revolutionising strategies. P.P.P.P.P.S. Do not forget that your membership of my Restaurant Prosperity Group ensuresthat NONE of your competitors will EVER gain access to my wealth-creating information aslong as you are a member! You will have a HUGE ADVANTAGE over your competitors andwill likely be the only restaurant in your area that will easily thrive during the Recession andbeyond, astounding your competition! P.P.P.P.P.P.S. Do not forget that your membership includes an entirely RISK-FREEGUARANTEE that means you can cancel at any time during the first two months, if you are notsatisfied, and receive a FULL, NO-QUESTIONS-ASKED REFUND. You literally have nothing to lose! Say goodbye to risk. Click on the link below and find out if all this, and more, can be YOURS! www.marketingsupremacy.com/restaurant.aspx 16

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