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Why Display Matters - Google Display Network
 

Why Display Matters - Google Display Network

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Advertise with Google? Why to include Google Display Network? Why not Google Search alone? ...

Advertise with Google? Why to include Google Display Network? Why not Google Search alone?
Based on the research, using Google Display Network together with Google Search will increase the result. Learn more at our presentation

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    Why Display Matters - Google Display Network Why Display Matters - Google Display Network Presentation Transcript

    • Why Display matters. The Google Display NetworkThe GoogleDisplay Network.WhyDisplay Matters.
    • Why Display matters. The Google Display NetworkAgenda.•  Why advertise online?•  What is the Google Display Network?•  Customer Buying Cycle•  Why the Google Display Network?•  Choosing the right targeting options•  Controlling costs•  Conclusion Why? What? Benefits Ad Targeting Costs Conclusion formats
    • Why Display matters. The Google Display NetworkWhy is it beneficial toadvertise online?The Google Display Network reaches customers byplacing ads across millions of publisher sites in additionto YouTube and Gmail•  Customers consider, evaluate and advocate online•  95% of time online is spent on content sites Why? What? Benefits Ad Targeting Costs Conclusion formats
    • Why Display matters. The Google Display NetworkWhat is the Google DisplayNetwork?•  The Google Display Network (GDN) is a network of websites with advertising space where you can place your ads•  The Google Display Network uses precise targeting to reach engaged audiences - this delivers better results for advertisers•  It’s a simple, cost-effective way to advertise on millions of high-quality news pages, topic-specific websites, video sites and blogs Why? What? Benefits Ad Targeting Costs Conclusion formats
    • Why Display matters. The Google Display NetworkAcross both mass-mediaand niche sites Reach Mass Media Niche Media
    • Why Display matters. The Google Display NetworkHow can display advertisingbenefit your business?Display advertising can help buildawareness, increase campaign reach, drive Customer Buying Cycleconversions and ultimately speed up thisbuying cycle AwarenessThere are four phases to acustomer’s Interestbuying cycle: Consideration1.  Awareness2.  Interest Purchase3.  Consideration4.  Purchase Loyalty Why? What? Benefits Ad Targeting Costs Conclusion formats
    • Why Display matters. The Google Display NetworkWhy choose the Google DisplayNetwork for your business?•  You can reach millions of sites, videos and devices•  Search and Display is the perfect tandem to reach your customers in every step of the buying cycle•  Combining Search and Display in your campaigns will get you more conversions compared to Search only campaigns Why? What? Benefits Ad Targeting Costs Conclusion formats
    • Why Display matters. The Google Display NetworkHow to target the rightcustomers?Google allows you to reach relevant customers by: •  Contextual Targeting Target your audience based on their keyword search, topic search or placement search (sites they visit) •  Audience Targeting Target your audience based on their interests, demographic or through remarketing. You can also use Google’s look-a-like technology to find consumers with similar browsing habits to those on your remarketing list Why? What? Benefits Ad Targeting Costs Conclusion formats
    • Why Display matters. The Google Display NetworkHow to target the rightcustomers?The best approach is: Contextual Targeting + Audience Targeting Why? What? Benefits Ad Targeting Costs Conclusion formats
    • Why Display matters. The Google Display NetworkContextual TargetingReach people with…•  Topic targeting – choose from over 1700 site categories already organised for you by Google•  Keyword contextual targeting – choose keywords and Google will find the best sites for your display ads•  Placement targeting – manually select the right placements for the campaign Why? What? Benefits Ad Targeting Costs Conclusion formats
    • Why Display matters. The Google Display NetworkAudience TargetingRight people online•  Interest category marketing – show ads to people based on what they like•  Demographic – select your audience based on their gender and age•  Remarketing – reach people who visited your site but didn’t convert•  Similar users – Google’s look alike technology finds users with browsing habits similar to people on your remarketing list Why? What? Benefits Ad Targeting Costs Conclusion formats
    • Why Display matters. The Google Display NetworkWhat ad sizes are availableto advertisers? Banner  468x60px   Leaderboard  728x90px   Square   200x200px   Sky-­‐   Wide     scraper   Sky-­‐   120x   scraper   Medium   600px   160x   Square   Rectangle   600px   250x250px   300x250px   Large  Rectangle   336x280px  
    • Why Display matters. The Google Display NetworkWhat types of ads areavailable to advertisers?•  Standard image (JPG or GIF)•  Standard flash•  Rich media flash•  In-unit video•  Click-to-play video ads Why? What? Benefits Ad Targeting Costs Conclusion formats
    • Why Display matters. The Google Display NetworkHow can I control my costs?•  The auction system means you bid for every ad spot, ensuring you pay the most competitive prices•  At most, you’ll only pay 1c more than the minimum necessary to maintain your position on the page Why? What? Benefits Ad Targeting Costs Conclusion formats*Source: Google Internal Data. Last updated: July 2012. **XXX
    • Why Display matters. The Google Display NetworkWhat pricing models are available? •  CPM: Cost-per-thousand impression Only pay whenever your ad appears •  Why? Use for campaigns aimed at increasing visibility. Track metrics such as impressions, reach, frequency and search uplift •  CPC: Cost-per-click Only pay whenever a user clicks on your ad and visits your website •  Why? Use for campaigns in which you care about clicks. Track metrics such as sales, leads and sign ups Why? What? Benefits Ad Targeting Costs Conclusion formats*Source: Google Internal Data. Last updated: July 2012. **XXX
    • Why Display matters. The Google Display NetworkGDN helps reach the right customerRight customers•  Target a custom segment base on specific demographics, lifestyle, psychographics an behavior date•  Reach qualified based on interests and intent to purchase•  Engage past site visitors with remarketing
    • Why Display matters. The Google Display NetworkGDN helps reach customers at theright timeRight timeLayer contextual targeting on top of audience targeting to reachusers in the right mind set•  Topic Targeting•  Keyword and contextual targeting•  Placement targeting
    • Why Display matters. The Google Display NetworkGDN helps reach customers with theright messageRight message•  Customise creative based on the user behavior, interests or demographic•  Rich media drives user engagement and recall
    • Why Display matters. The Google Display NetworkConclusion.The Google Display Network is a highly targetedform of advertising that helps reach theRight customers at the Right time with the Right message Why? What? Benefits Ad Targeting Costs Conclusion formats
    • Why Display matters. The Google Display NetworkThank you.If you have any queries or would like help settingup the Google Display Network please contact:Business Park Blok E2 No.3Jl. Raya Meruya Ilir No. 88, Meruya UtaraJakarta Barat 11620021 – 5890 1608ask@toffeenet.comwww.ToffeeNet.com