Moldovan dutch chamber of commerce - intro
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Moldovan dutch chamber of commerce - intro Moldovan dutch chamber of commerce - intro Presentation Transcript

  • Moldovan-Dutch Chamber of Commerce
    Strategy & Organization
    Moldovan
    Dutch
    Chamber of
    Commerce
  • Context
    Moldovan
    Dutch
    Chamber of
    Commerce
    • The trade flows between Moldova and the Netherlands are still modest and do not raise up to the existent potential
    • Largely, this is due to the lack of effective commercial linkages that would exploit the existing trade opportunities
    • To address this situation, an initiative group led by the Centre for the Promotion of Imports from developing countries (CBI) and a group of Moldovan residents in the Netherlands has been set up
    • The resulting Moldovan-Dutch Chamber of Commerce (MDCC) initiative aims to foster the commercial linkages between the two countries by establishing a joint communication platform for Moldovan and Dutch businessmen
  • Our mission
    Moldovan
    Dutch
    Chamber of
    Commerce
    • We aim to foster closer commercial relations between Moldova and the Netherlands and thus ensure mutual benefits for the two countries
    • We believe that closer commercial ties are a factor of improved personal relations between the businessmen in the two countries as well as accurate and timely information about existent opportunities
    • We will contribute to our goal by mobilizing a network of enthusiasts that believe in and are willing to contribute to stronger ties between Moldova and the Netherlands
  • Our ambition
    Moldovan
    Dutch
    Chamber of
    Commerce
    Today – 2010
    Aspiration – 2012
    ~$11m
    >$25m
    Total exports to NL
    mEUR
    Share of NL exports in total EU exports
    percent
    ~3%
    >5%
  • Our scope: primary focus
    Moldovan
    Dutch
    Chamber of
    Commerce
    Geography
    Activities
    Sectors
    Services
    • Moldova
    • Netherlands
    • Exports from Moldova to the Netherlands
    • Investments from Netherlands to Moldova, given they are export oriented
    • Textiles
    • Wine
    • Fruits and Vegetables
    • Business Process Outsourcing / IT
    • Business‘matchmaking’
    • Marketing advisory
    • Legal consultation
    • Trade negotiation
  • Our understanding of the barriers
    Moldovan
    Dutch
    Chamber of
    Commerce
    The barriers – the exporter’s view
    How to address them? Examples:
    “I don’t have the contacts who could take my products”
    • Link up exporters with major Dutch wholesalers, retail chains
    “I don’t know what products would sell best, what do Dutch want?”
    • Share sector-specific market research and organize thematic trade forums
    “I’m not sure what documentation and paper work is needed”
    • Provide hands-on legal advice and replicable forms (e.g. contract templates)
  • Our approach and tools: focus for a better service
    Moldovan
    Dutch
    Chamber of
    Commerce
    Sector specialists
    Textiles
    Wine
    Fruits & Vegetables
    BPO / IT
    Functional specialists
    Business ‘matchmaking’
    Marketing advisory
    E.g. for a potential wine exporter from Moldova we can offer specialist knowledge of the Dutch wine market, combined with expertise in marketing
    Legal consultation
    Trade negotiation
  • Our model: rallying the local Moldovan community
    Moldovan
    Dutch
    Chamber of
    Commerce
    Moldovan community in the Netherlands
    Export Directors (EDs)
    Export Managers (EMs)
    Account Directors
    Account Managers
    Account Directors
    Account Managers
    • Responsible for one of the 4 sector verticals (Textiles, Wine, F&V, BPO/IT)
    • Solid expertise across all key functional domains (i.e. marketing, legal)
    • Manage export facilitation activities across multiple accounts within a sector
    • Guide a team of Export Managers working on specific accounts
    • Time dedication ~5 hours per week
    • Build expertise in one sector domain and function (e.g. Textiles / Marketing)
    • Be the prime point of contact for one specific exporter to facilitate their export activities to the Dutch market
    • Time dedication ~2-3 hours per week
  • Our way forward
    Moldovan
    Dutch
    Chamber of
    Commerce
    2010
    2011
    • Set up organization in the Netherlands
    • Launch Facebook, LinkedIn groups
    • Create website
    • Recruit members and friends
    • Attract sponsors
    • Compile exporters’ database to target
    • Create Moldova branch (1 FTE)
    • Publish best practices on MD-NL exports
    • Market research papers on export opportunities in the focus sectors
    • Organize round-table Moldova-Netherlands