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Presentatie The teaching hotel Presentatie The teaching hotel Presentation Transcript

  • Hotel Management School MaastrichtThe next step in hospitality
  • Hotel Management School MaastrichtThe next step in hospitality Teaching Hotel Château Bethlehem A Case Study
  • The next step in hospitality Hotel Management School Maastricht The Facts• 60 years of hotel management tradition• 1.100 students• Largest faculty of Zuyd University• 4 years Bachelor Program + Masters
  • The next step in hospitality Hotel Management School Maastricht An Innovative Approach to Workplace Learning The Idea• Create hotel embedded in school• Challenging /experimental environment to attain skills for Bachelor in Hotel Management• Innovative approach to workplace learning• Principles of co-creation• Perspective of transformation + conceptual thinking
  • Hotel Management School MaastrichtThe next step in hospitality The Teaching Hotel
  • Hotel Management School MaastrichtThe next step in hospitality The Teaching Hotel
  • Hotel Management School MaastrichtThe next step in hospitality The Teaching Hotel
  • Hotel Management School MaastrichtThe next step in hospitality The Teaching Hotel
  • Hotel Management School MaastrichtThe next step in hospitality The Teaching Hotel
  • Hotel Management School MaastrichtThe next step in hospitality The Teaching Hotel
  • Hotel Management School MaastrichtThe next step in hospitality The Teaching Hotel
  • Hotel Management School MaastrichtThe next step in hospitality The Teaching Hotel
  • Hotel Management School MaastrichtThe next step in hospitality The Teaching Hotel
  • Hotel Management School MaastrichtThe next step in hospitality The Teaching Hotel
  • Hotel Management School MaastrichtThe next step in hospitality The Teaching Hotel
  • Hotel Management School MaastrichtThe next step in hospitality The Teaching Hotel
  • Hotel Management School MaastrichtThe next step in hospitality The Teaching Hotel
  • Hotel Management School MaastrichtThe next step in hospitality The Teaching Hotel
  • Hotel Management School MaastrichtThe next step in hospitality The Teaching Hotel
  • The next step in hospitality Hotel Management School MaastrichtHotel Management School Maastricht Operational Training• Semester 1 “Hospitality Operations” Workplace learning – 6 weeks• Semester 3 “People & Business in Hospitality” Workplace learning – 1 week• Semester 4 Operational Internship• Semester 8 Management Internship + MIT
  • The next step in hospitality Hotel Management School Maastricht The Learning Environment• Integral part of curriculum• Semester 1 Hourly positions in Food & Beverage/ Rooms Division• Semester 2 Supervision• Semester 4 + 8 Selected places for operational + management internship
  • The next step in hospitality Hotel Management School Maastricht The Learning Environment• “Organized” training environment• Learning organization• Exposure to creativity + conceptual thinking• Breeding place
  • The next step in hospitality Hotel Management School Maastricht The Business Side• Financial performance• Reactive marketing + PR strategy• Network marketing• Consider your competitors
  • The next step in hospitality Hotel Management School Maastricht The First Results• Strong PR coverage national/international• 97% of guests will recommend hotel• Overall service quality 81%• Students perceive hotel as inspiring feature of institute
  • The next step in hospitality Hotel Management School Maastricht Bouke Jongsma Manager in Training, 2011“Teaching Hotel Château Bethlehem – a hotel where students and guests have a central role. A historical building with a modern interior. The hotel is an environment where the learnt theory can be applied in practice in a passionate and stimulating way . It brings students together, it creates a community feeling. My time in the hotel has introduced me in many ways to the experience of hospitality.”