Your SlideShare is downloading. ×
Presentatie The teaching hotel
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Presentatie The teaching hotel

625
views

Published on

Published in: Education, Business, Travel

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
625
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
13
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Hotel Management School MaastrichtThe next step in hospitality
  • 2. Hotel Management School MaastrichtThe next step in hospitality Teaching Hotel Château Bethlehem A Case Study
  • 3. The next step in hospitality Hotel Management School Maastricht The Facts• 60 years of hotel management tradition• 1.100 students• Largest faculty of Zuyd University• 4 years Bachelor Program + Masters
  • 4. The next step in hospitality Hotel Management School Maastricht An Innovative Approach to Workplace Learning The Idea• Create hotel embedded in school• Challenging /experimental environment to attain skills for Bachelor in Hotel Management• Innovative approach to workplace learning• Principles of co-creation• Perspective of transformation + conceptual thinking
  • 5. Hotel Management School MaastrichtThe next step in hospitality The Teaching Hotel
  • 6. Hotel Management School MaastrichtThe next step in hospitality The Teaching Hotel
  • 7. Hotel Management School MaastrichtThe next step in hospitality The Teaching Hotel
  • 8. Hotel Management School MaastrichtThe next step in hospitality The Teaching Hotel
  • 9. Hotel Management School MaastrichtThe next step in hospitality The Teaching Hotel
  • 10. Hotel Management School MaastrichtThe next step in hospitality The Teaching Hotel
  • 11. Hotel Management School MaastrichtThe next step in hospitality The Teaching Hotel
  • 12. Hotel Management School MaastrichtThe next step in hospitality The Teaching Hotel
  • 13. Hotel Management School MaastrichtThe next step in hospitality The Teaching Hotel
  • 14. Hotel Management School MaastrichtThe next step in hospitality The Teaching Hotel
  • 15. Hotel Management School MaastrichtThe next step in hospitality The Teaching Hotel
  • 16. Hotel Management School MaastrichtThe next step in hospitality The Teaching Hotel
  • 17. Hotel Management School MaastrichtThe next step in hospitality The Teaching Hotel
  • 18. Hotel Management School MaastrichtThe next step in hospitality The Teaching Hotel
  • 19. Hotel Management School MaastrichtThe next step in hospitality The Teaching Hotel
  • 20. The next step in hospitality Hotel Management School MaastrichtHotel Management School Maastricht Operational Training• Semester 1 “Hospitality Operations” Workplace learning – 6 weeks• Semester 3 “People & Business in Hospitality” Workplace learning – 1 week• Semester 4 Operational Internship• Semester 8 Management Internship + MIT
  • 21. The next step in hospitality Hotel Management School Maastricht The Learning Environment• Integral part of curriculum• Semester 1 Hourly positions in Food & Beverage/ Rooms Division• Semester 2 Supervision• Semester 4 + 8 Selected places for operational + management internship
  • 22. The next step in hospitality Hotel Management School Maastricht The Learning Environment• “Organized” training environment• Learning organization• Exposure to creativity + conceptual thinking• Breeding place
  • 23. The next step in hospitality Hotel Management School Maastricht The Business Side• Financial performance• Reactive marketing + PR strategy• Network marketing• Consider your competitors
  • 24. The next step in hospitality Hotel Management School Maastricht The First Results• Strong PR coverage national/international• 97% of guests will recommend hotel• Overall service quality 81%• Students perceive hotel as inspiring feature of institute
  • 25. The next step in hospitality Hotel Management School Maastricht Bouke Jongsma Manager in Training, 2011“Teaching Hotel Château Bethlehem – a hotel where students and guests have a central role. A historical building with a modern interior. The hotel is an environment where the learnt theory can be applied in practice in a passionate and stimulating way . It brings students together, it creates a community feeling. My time in the hotel has introduced me in many ways to the experience of hospitality.”

×