N uvention web for McCormick Advisory Council


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N uvention web for McCormick Advisory Council

  1. 1. NUvention WebTodd Warren
  2. 2. Nuvention Web: Origin • Todd Warren was teaching as a visitor in EECS • Approached by Dean Ottino and Michael Marasco • Take NUvention Medical but: • Focus on Information Technology • Include Undergraduates and a Broader Set of Students • Key Differences with IT: • We could build products more quickly—opportunity to have a ―live‖ product at the end of 2 quarters • A methodology for tech startups called ―Lean Startup‖ was forming • Hot investment market
  3. 3. NUvention Web Overview• 3rd year begins in Winter Quarter 2012 • 110 students and 15 teams have taken to-date • 120 students applied for NUvention Web 2012 • 8 Teams of 8 targeted for 2012 – 64 students• 4 Teams are still continuing• Advisory Board from Industry for Mentoring and Evaluation • Class Alumni are also very engaged• Faculty Team • Core: Marasco (Farley), Riesbeck (EECS), Warren • Lecture: Sahwney (Kellogg) • Advisors: Baker (Feinberg), Birnbaum (EECS), Bustamante (EECS), Cast (Kellogg), Choudhary (EECS), Contractor (IE), Hammond (EECS), Hay, White (IE)
  4. 4. NUvention Web Draws From Across TheUniversity School of The Graduate NUvention Web Students 2010-2012Communications School Undergraduate Graduate The Law 3% Weinberg College of 4% School SESP Arts and Sciences Graduate Undergraduate Undergraduate 1% Medill 1% 12%Undergraduate 1% Kellogg School of Medill Management Graduate Graduate 27% 2% McCormick School of McCormick School of Engineering and Applied Engineering and Applied Science Undergraduate Science Graduate 24% 25% 160 total
  5. 5. Teams 5 to 8 peopleEach member has a primary and secondary role Project Marketing & Team Leader Management Sales (1) 1-2 (2) Architects & Interaction Developers Design 1-2 (2+)
  6. 6. Committed Advisory Board Craig Asher Vital Financial Frank Barbieri Transpera Viresh Bhatia Installshield Jeffrey Bier Beir & Co. Bill Bliss VMWare Jim Ewel Adomotry Rick Fink Miramar Venture Partners Grant Gochnauer Vodori Suneel Gupta Groupon Warren Holtsberg MVC Capital Tim Krauskopf Round Lake Designs, LLC Bret Maxwell MK Capital Matt McCall DFK New World Ventures Kristin McDonnell Limelife .com Steve Olechowski Google/Feedburner Bob Plaschke Sonim Technologies, Inc. Vivek Ragavan Actelis Networks Rob Shurtleff Divergent Ventures Ben Slivka DreamBox Learning, Inc. Tim Stojka Agentis Energy Steve Subar OK-Labs Hon Wong Symphoniq
  7. 7. Course Goals• Work together as a team to: • Develop a workable business concept • Research and classify customer needs • Design a compelling web or mobile product • Build and iterate the product in a team environment • Launch the product on the web • Attract and retain initial customers
  8. 8. Curriculum • ―Lean Startup‖ • Minimum Viable Product • Running Lean (Maurya) • Customer Development (Steven Blank) • Business Model Canvas (Osterwalder) • Agile Development • Short Iterations • Continuous Integration • Product Slices • User Centered Design • Contextual Design (Holtzblatt) • Storyboarding • Scenarios and Personas
  9. 9. NUvention Web First Quarter Concierge MVP Advisor Pitch and and Customer • Define Customer • Agile Development Demo Validation Segments • Customer Acquisition • Initial Concept Critique • Minimum Viable Product Strategies • Pitch DevelopmentPreclass • Landing Page • Value Proposition • Complete Business Model • Concept Demo Concept • Tool and Environment • Hello World Application Canvas • Initial DevelopmentDevelopment Selection • Storyboarding and UI • Real World Feedback • Depth Customer Research MVP and Initial Product Hypothesis Canvas
  10. 10. NUvention Web Second Quarter Development & Canvas Final • Critique of updated Iterations • Building Awareness Pitch, Product, Canvas canvas • Positioning • Launch Planning • Revisiting the Canvas • Customer Recruitment • Detailed Canvas AB • Iteration Planning • Agile Development • Successful Launches • Practice Pitch • Understanding the Pivot • Continuous Deployment • Financing your startupFeedback • Startup Metrics • Compelling UI • Real World Feedback Time to Pivot? Soft Launch
  11. 11. Alumni Success