Five Profiles for Finding Information - Abbreviated

Five Profiles for Finding Information - Abbreviated - Presentation Transcript

5 The Major Personas 2

The Hunter Gatherer 3

Do Te ma in ch no Kn o lo gy wle Kn dg ow e le Ex dg pe e In rie te nc e rn al Re se a 1 2 3 4 5 In rch T tra ne ool tS s ea rc Co m m Go h un og ity le Pa ge s Bl og s IM Em ai l Sh Ph o ar ed ne Dr ive s Co nf id en ce 1 2 3 4 5 & T Pr od rust uc tiv ity Co m m Re u so Th nit ur y e ce M Sou an ag rce em en t

The Worker Bee 5

Do Te ma in ch no Kn o lo gy wle Kn dg ow e le Ex dge pe rie In te nc e rn al Re se a 1 2 3 4 5 In rch T tra ne ool tS s ea rc Co m m Go h un og ity le Pa ge s Bl og s IM Em ai l Sh Ph on ar e ed Dr ive s Co nf id en ce 1 2 3 4 5 & T Pr od rust uc tiv ity Co m m Re u so Th nit ur y e ce M Sou an ag rce em en t

The Hive Tender 7

The Librarian 9

Do Te ma in ch no Kn o lo gy wle K n dg ow e le Ex dge pe rie In te nc e rn al Re se a 1 2 3 4 5 In rch T tra ne ool tS s ea rc Co m m Go h un og ity le Pa ge s Bl og s IM Em ai l Sh Ph o ar ed ne Dr ive s Co nf id en ce 1 2 3 4 5 & T Pr od rust uc tiv ity Co m m Re u so Th nit ur y e ce M Sou an ag rce em en t

The Supporter 11

What does all this mean? 13

! The goal of 70% adoption of search was a bad goal. 14

! People want to get closer to the source. Help them. 15

How do I know which one is the right one?” 16

! Resident experts happen. Identify, acknowledge, and empower them. 17

! Don’t design based on departmental silos. Take a goal-based activity-centered design approach. 19

! You give them tools. Help them use the ones that work best for them. 20

! Department pages are best for evergreen content. Don’t try and replace them with blogs. 21

! Blogs are better for real-time and just-in-time content. Use it to your advantage. 22

! Communities and social networks will happen. Use them wisely. 23

! The collective knowledge of the masses is more powerful than any one expert. 25