Five Profiles for Finding
Information in the Workplace
1
Copyright ©2007 Messagefirst, Inc. All rights reserved. These slides may not be reproduced w/o permission. messagefirst.com

5
The Major Personas
2

The Hunter Gatherer
3

Do
Te ma
in
ch
no Kn
o
lo
gy wle
Kn dg
ow e
le
Ex dg
pe e
In rie
te nc
e
rn
al
Re
se
a
1
2
3
4
5
In rch
T
tra
ne ool
tS s
ea
rc
Co
m
m Go h
un og
ity le
Pa
ge
s
Bl
og
s
IM
Em
ai
l
Sh Ph
o
ar
ed ne
Dr
ive
s
Co
nf
id
en
ce
1
2
3
4
5
&
T
Pr
od rust
uc
tiv
ity
Co
m
m
Re
u
so
Th nit
ur
y
e
ce
M Sou
an
ag rce
em
en
t

The Worker Bee
5

Do
Te ma
in
ch
no Kn
o
lo
gy wle
Kn dg
ow e
le
Ex dge
pe
rie
In
te nc
e
rn
al
Re
se
a
1
2
3
4
5
In rch
T
tra
ne ool
tS s
ea
rc
Co
m
m Go h
un og
ity le
Pa
ge
s
Bl
og
s
IM
Em
ai
l
Sh Ph
on
ar
e
ed
Dr
ive
s
Co
nf
id
en
ce
1
2
3
4
5
&
T
Pr
od rust
uc
tiv
ity
Co
m
m
Re
u
so
Th nit
ur
y
e
ce
M Sou
an
ag rce
em
en
t

The Hive Tender
7

Do
Te ma
in
ch
no Kn
o
lo
gy wle
Kn dg
ow e
le
Ex dge
pe
rie
In
te nc
e
rn
al
Re
se
a
1
2
3
4
5
In rch
T
tra
ne ool
tS s
ea
rc
Co
m
m Go h
un og
ity le
Pa
ge
s
Bl
og
s
IM
Em
ai
l
Sh Ph
on
ar
e
ed
Dr
ive
s
Co
nf
id
en
ce
1
2
3
4
5
&
T
Pr
od rust
uc
tiv
ity
Co
m
m
Re
u
so
Th nit
ur
y
e
ce
M Sou
an
ag rce
em
en
t

The Librarian
9

Do
Te ma
in
ch
no Kn
o
lo
gy wle
K n dg
ow e
le
Ex dge
pe
rie
In
te nc
e
rn
al
Re
se
a
1
2
3
4
5
In rch
T
tra
ne ool
tS s
ea
rc
Co
m
m Go h
un og
ity le
Pa
ge
s
Bl
og
s
IM
Em
ai
l
Sh Ph
o
ar
ed ne
Dr
ive
s
Co
nf
id
en
ce
1
2
3
4
5
&
T
Pr
od rust
uc
tiv
ity
Co
m
m
Re
u
so
Th nit
ur
y
e
ce
M Sou
an
ag rce
em
en
t

The Supporter
11

Do
Te ma
in
ch
no Kn
o
lo
gy wle
Kn dg
ow e
le
Ex dge
pe
rie
In
te nc
e
rn
al
Re
se
a
1
2
3
4
5
In rch
T
tra
ne ool
tS s
ea
rc
Co
m
m Go h
un og
ity le
Pa
ge
s
Bl
og
s
IM
Em
ai
l
Sh Ph
on
ar
e
ed
Dr
ive
s
Co
nf
id
en
ce
1
2
3
4
5
&
T
Pr
od rust
uc
tiv
ity
Co
m
m
Re
u
so
Th nit
ur
y
e
ce
M Sou
an
ag rce
em
en
t

What does all this mean?
13

!
The goal of 70% adoption of
search was a bad goal.
14

!
People want to get closer to
the source. Help them.
15

How do I know which one is
the right one?”
16

!
Resident experts happen.
Identify, acknowledge, and
empower them.
17

!
Don’t design based on
departmental silos. Take a
goal-based activity-centered
design approach.
19

!
You give them tools. Help them
use the ones that work best for
them.
20

!
Department pages are best for
evergreen content. Don’t try
and replace them with blogs.
21

!
Blogs are better for real-time
and just-in-time content. Use it
to your advantage.
22

!
Communities and social
networks will happen. Use
them wisely.
23

!
The collective knowledge of
the masses is more powerful
than any one expert.
25

!
Let them tag. Help them help
you. And help others.
26

!
Help them make
recommendations to others.
28

!
Let them build communities.
31

!
Identify experts and empower
them to help.
33

!
Web 2.0 isn’t just for the Web.
It’s a great way to find
information in the workplace.
35

Todd Zaki Warfel
todd@messagefirst.com
(215) 825-7423
36
Copyright ©2007 Messagefirst, Inc. All rights reserved. These slides may not be reproduced w/o permission. messagefirst.com