Five Profiles for Finding
                Information in the Workplace



                                                ...
5
The       Major Personas


                           2
The Hunter Gatherer




                      3
Do
Te ma
             in
   ch
      no Kn
                     o
         lo
            gy wle
                 Kn dg
  ...
The Worker Bee




                 5
Do
Te ma
             in
   ch
      no Kn
                     o
         lo
            gy wle
                 Kn dg
  ...
The Hive Tender




                  7
Do
Te ma
             in
   ch
      no Kn
                     o
         lo
            gy wle
                 Kn dg
  ...
The Librarian




                9
Do
Te ma
             in
   ch
      no Kn
                     o
         lo
            gy wle
                 K n dg
 ...
The Supporter




                11
Do
Te ma
             in
   ch
      no Kn
                     o
         lo
            gy wle
                 Kn dg
  ...
What does all this mean?




                           13
!
The goal of 70% adoption of
search was a bad goal.



                              14
!
People want to get closer to
the source. Help them.



                               15
How do I know which one is
the right one?”



                             16
!
Resident experts happen.
Identify, acknowledge, and
empower them.



                             17
!
Don’t design based on
departmental silos. Take a
goal-based activity-centered
design approach.


                       ...
!
You give them tools. Help them
use the ones that work best for
them.



                              20
!
Department pages are best for
evergreen content. Don’t try
and replace them with blogs.



                            21
!
Blogs are better for real-time
and just-in-time content. Use it
to your advantage.



                               22
!
Communities and social
networks will happen. Use
them wisely.



                            23
!
The collective knowledge of
the masses is more powerful
than any one expert.



                              25
!
Let them tag. Help them help
you. And help others.



                               26
!
Help them make
recommendations to others.



                             28
!
Let them build communities.




                              31
!
Identify experts and empower
them to help.



                               33
!
Web 2.0 isn’t just for the Web.
It’s a great way to find
information in the workplace.



                              ...
Todd Zaki Warfel
                                     todd@messagefirst.com
                                         (215)...
Five Profiles for Finding Information - Abbreviated
Five Profiles for Finding Information - Abbreviated
Five Profiles for Finding Information - Abbreviated
Five Profiles for Finding Information - Abbreviated
Five Profiles for Finding Information - Abbreviated
Five Profiles for Finding Information - Abbreviated
Five Profiles for Finding Information - Abbreviated
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Five Profiles for Finding Information - Abbreviated

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This is the abbreviated version that highlights the five profiles and how to design for them.

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Five Profiles for Finding Information - Abbreviated

  1. 1. Five Profiles for Finding Information in the Workplace 1 Copyright ©2007 Messagefirst, Inc. All rights reserved. These slides may not be reproduced w/o permission. messagefirst.com
  2. 2. 5 The Major Personas 2
  3. 3. The Hunter Gatherer 3
  4. 4. Do Te ma in ch no Kn o lo gy wle Kn dg ow e le Ex dg pe e In rie te nc e rn al Re se a 1 2 3 4 5 In rch T tra ne ool tS s ea rc Co m m Go h un og ity le Pa ge s Bl og s IM Em ai l Sh Ph o ar ed ne Dr ive s Co nf id en ce 1 2 3 4 5 & T Pr od rust uc tiv ity Co m m Re u so Th nit ur y e ce M Sou an ag rce em en t
  5. 5. The Worker Bee 5
  6. 6. Do Te ma in ch no Kn o lo gy wle Kn dg ow e le Ex dge pe rie In te nc e rn al Re se a 1 2 3 4 5 In rch T tra ne ool tS s ea rc Co m m Go h un og ity le Pa ge s Bl og s IM Em ai l Sh Ph on ar e ed Dr ive s Co nf id en ce 1 2 3 4 5 & T Pr od rust uc tiv ity Co m m Re u so Th nit ur y e ce M Sou an ag rce em en t
  7. 7. The Hive Tender 7
  8. 8. Do Te ma in ch no Kn o lo gy wle Kn dg ow e le Ex dge pe rie In te nc e rn al Re se a 1 2 3 4 5 In rch T tra ne ool tS s ea rc Co m m Go h un og ity le Pa ge s Bl og s IM Em ai l Sh Ph on ar e ed Dr ive s Co nf id en ce 1 2 3 4 5 & T Pr od rust uc tiv ity Co m m Re u so Th nit ur y e ce M Sou an ag rce em en t
  9. 9. The Librarian 9
  10. 10. Do Te ma in ch no Kn o lo gy wle K n dg ow e le Ex dge pe rie In te nc e rn al Re se a 1 2 3 4 5 In rch T tra ne ool tS s ea rc Co m m Go h un og ity le Pa ge s Bl og s IM Em ai l Sh Ph o ar ed ne Dr ive s Co nf id en ce 1 2 3 4 5 & T Pr od rust uc tiv ity Co m m Re u so Th nit ur y e ce M Sou an ag rce em en t
  11. 11. The Supporter 11
  12. 12. Do Te ma in ch no Kn o lo gy wle Kn dg ow e le Ex dge pe rie In te nc e rn al Re se a 1 2 3 4 5 In rch T tra ne ool tS s ea rc Co m m Go h un og ity le Pa ge s Bl og s IM Em ai l Sh Ph on ar e ed Dr ive s Co nf id en ce 1 2 3 4 5 & T Pr od rust uc tiv ity Co m m Re u so Th nit ur y e ce M Sou an ag rce em en t
  13. 13. What does all this mean? 13
  14. 14. ! The goal of 70% adoption of search was a bad goal. 14
  15. 15. ! People want to get closer to the source. Help them. 15
  16. 16. How do I know which one is the right one?” 16
  17. 17. ! Resident experts happen. Identify, acknowledge, and empower them. 17
  18. 18. ! Don’t design based on departmental silos. Take a goal-based activity-centered design approach. 19
  19. 19. ! You give them tools. Help them use the ones that work best for them. 20
  20. 20. ! Department pages are best for evergreen content. Don’t try and replace them with blogs. 21
  21. 21. ! Blogs are better for real-time and just-in-time content. Use it to your advantage. 22
  22. 22. ! Communities and social networks will happen. Use them wisely. 23
  23. 23. ! The collective knowledge of the masses is more powerful than any one expert. 25
  24. 24. ! Let them tag. Help them help you. And help others. 26
  25. 25. ! Help them make recommendations to others. 28
  26. 26. ! Let them build communities. 31
  27. 27. ! Identify experts and empower them to help. 33
  28. 28. ! Web 2.0 isn’t just for the Web. It’s a great way to find information in the workplace. 35
  29. 29. Todd Zaki Warfel todd@messagefirst.com (215) 825-7423 36 Copyright ©2007 Messagefirst, Inc. All rights reserved. These slides may not be reproduced w/o permission. messagefirst.com
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