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Data Driven Personas Summit 08
 

Data Driven Personas Summit 08

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Slides from my data driven design research personas IA Summit 2008.

Slides from my data driven design research personas IA Summit 2008.

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    Data Driven Personas Summit 08 Data Driven Personas Summit 08 Presentation Transcript

    • data driven design research personas Todd Zaki Warfel, Messagefirst
    • “A persona is a user archetype you can use to help guide decisions about product features, navigation, interactions, and even visual design.” - Kim Goodwin, Cooper
    • “A persona is a user archetype you can use to help guide decisions about product features, navigation, interactions, and even visual design.” - Kim Goodwin, Cooper
    • Personas are a representative behavior and activity profile that are contextual and specific to the particular application or service.
    • Personas are a representative behavior and activity profile that are contextual and specific to the particular application or service.
    • Why use them?
    • The average user doesn’t exist.